Auntie Anne’s Headquarters & Corporate Office

About Auntie Anne’s

Auntie Anne’s is a global soft-pretzel bakery and snack franchise best known for freshly baked hand-rolled pretzels, Pretzel Nuggets, Pretzel Dogs, lemonade, dips, and other portable snack products. The company began in 1988, when Anne Beiler and her husband Jonas purchased a stand in a Pennsylvania farmers market. After experimenting with a pretzel recipe, Anne developed the product that became the foundation of the Auntie Anne’s brand. The company grew rapidly through franchising and became one of the world’s best-known soft-pretzel chains.

Although Auntie Anne’s has strong historical roots in Pennsylvania, its current corporate headquarters is not in Pennsylvania. Auntie Anne’s is now part of GoTo Foods, the Atlanta-based restaurant platform formerly known as Focus Brands. Focus Brands acquired Auntie Anne’s in 2010, and the parent company changed its name to GoTo Foods in 2024. GoTo Foods currently operates a portfolio that also includes Cinnabon, Carvel, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s.

Auntie Anne’s continues to expand well beyond its traditional mall locations. Current brand information reports more than 2,100 locations across 49 states and 26 countries and territories as of September 28, 2025. Locations now operate in malls, outlet centers, airports, travel plazas, Walmart stores, universities, military locations, food trucks, entertainment venues, and other nontraditional settings. Nathan Baldwin currently serves as Chief Brand Officer for Auntie Anne’s, while Omer Gajial is CEO of parent company GoTo Foods.

Auntie Anne’s Headquarters & Corporate Office Address

Current Headquarters

Auntie Anne’s / GoTo Foods
5620 Glenridge Drive NE
Atlanta, GA 30342
United States

Auntie Anne’s current official FAQ and parent-company contact information both identify this Atlanta address as the corporate headquarters.

Corporate Office

Auntie Anne’s operates through GoTo Foods at

5620 Glenridge Drive NE
Atlanta, GA 30342

This office supports brand leadership, franchising, marketing, technology, development, finance, supply chain, digital platforms, and corporate operations for Auntie Anne’s and the broader GoTo Foods portfolio.

Mailing Address

General corporate correspondence may be directed to

Auntie Anne’s / GoTo Foods
5620 Glenridge Drive NE
Atlanta, GA 30342

Other Important Address

For a complaint involving a specific franchised location, the local store or franchise owner should generally be contacted first. Store addresses and local numbers are available through the official Auntie Anne’s location finder.

Former / Historical Headquarters

Auntie Anne’s began in Pennsylvania and maintained deep operational ties to the Lancaster area. Older headquarters pages may therefore identify Pennsylvania corporate locations. Current official information, however, identifies Atlanta, Georgia as the brand’s corporate headquarters through GoTo Foods.

Quick Information

Corporate Phone Number

404-255-3250

This is the current corporate phone number for parent company GoTo Foods.

Customer Service Number

1-877-778-9588

Also written as

1-877-PRTZ-LUV.

Corporate Office Address

5620 Glenridge Drive NE, Atlanta, GA 30342

Headquarters Address

5620 Glenridge Drive NE, Atlanta, GA 30342

Email

Media: press@auntieannes.com

General guest complaints are handled through Auntie Anne’s official Contact Us form rather than a universal public guest email.

Industry

Quick-Service Restaurants, Snack Foods, Bakery Franchising, Pretzels, Beverages and Catering

Founded

1988

Founder

Anne Beiler.

Number of Employees

Auntie Anne’s does not publish a precise standalone global employee count because most locations are independently operated franchises.

Number of Locations

2,100+ locations worldwide

Current information identifies locations in 49 states and 26 countries and territories.

Corporate Office Hours

Auntie Anne’s does not prominently publish public walk-in hours for its Atlanta corporate office.

Website

https://www.auntieannes.com/

Investor Relations / Careers Page

Investor Relations is not applicable because Auntie Anne’s and GoTo Foods are privately held.

Careers
https://careers.auntieannes.com/

Auntie Anne’s Products & Services

Original Pretzel

The Original Pretzel is the core Auntie Anne’s product and remains central to the brand’s identity. The pretzels are rolled and twisted in-store, baked until golden brown, and traditionally brushed with butter before serving.

Cinnamon Sugar Pretzel

The Cinnamon Sugar Pretzel combines Auntie Anne’s soft pretzel dough with a sweet cinnamon-sugar coating. It is one of the chain’s longstanding dessert-style pretzel varieties.

Almond Pretzel

The Almond Pretzel adds toasted almond flavor and sweetness to the classic hand-rolled pretzel format. Availability can vary by restaurant and market.

Pretzel Nuggets

Pretzel Nuggets provide the same soft pretzel product in bite-size form. They are available in savory and sweet flavors and are commonly paired with signature dipping sauces.

Pepperoni Pretzel Nuggets

Pepperoni Pretzel Nuggets combine pizza-inspired flavor with bite-size pretzel pieces. They are frequently marketed as a convenient savory snack and can be paired with cheese or marinara-style dips depending on the location.

Pretzel Dogs

Pretzel Dogs combine Auntie Anne’s pretzel dough with a hot dog inside. The brand currently describes the product as pretzel dough wrapped around a Nathan’s hot dog.

Mini Pretzel Dogs

Mini Pretzel Dogs provide the Pretzel Dog concept in smaller bite-size portions. They are designed for sharing, snacking, and on-the-go eating.

Signature Lemonade

Fresh lemonade has been associated with Auntie Anne’s since the brand’s early years. It remains one of the chain’s signature beverage offerings alongside pretzels and other snacks.

Lemonade Mixers

Auntie Anne’s offers flavored lemonade beverages that build on its traditional lemonade product. Current brand materials identify Lemonade Mixers as an important part of the beverage menu.

Twisted Sips

Twisted Sips are newer beverage products that expand Auntie Anne’s beyond traditional lemonade. The brand introduced the line as part of its efforts to modernize its beverage platform and appeal to younger customers.

Dipping Sauces

Participating locations offer cheese, sweet glaze, marinara-style, and other dips designed to accompany pretzels, nuggets, and Pretzel Dogs.

Catering

Auntie Anne’s provides catering for parties, offices, schools, events, and other gatherings. Catering formats can include pretzel trays, buckets, nuggets, beverages, and other group-size products.

Delivery

Participating stores support delivery through Auntie Anne’s digital channels and delivery partners. Availability depends on the specific location and market.

Online Ordering

Customers can order participating products for pickup or delivery through the Auntie Anne’s website, app, and participating third-party ordering services.

Auntie Anne’s Rewards

The Auntie Anne’s Rewards program allows customers to earn points and access offers. Current FAQs state that members can earn a Pretzel On Us reward after reaching qualifying points and may receive a birthday reward when eligibility requirements are met.

Gift Cards

Auntie Anne’s offers physical and digital gift cards for qualifying purchases. Gift-card balances can be checked online, in-store, or by contacting Customer Service at 1-877-778-9588.

Franchise Opportunities

Auntie Anne’s remains a heavily franchised business and continues to recruit qualified franchise operators.

Current franchise inquiries can use

1-800-227-8353.

Auntie Anne’s Corporate Phone Numbers

Corporate Phone Number

404-255-3250

Corporate Headquarters Number

404-255-3250

Headquarters Number

404-255-3250

Corporate Office Number

404-255-3250.

Customer Service Number

1-877-778-9588

Customer Support Number

1-877-778-9588

Toll-Free Number

1-877-778-9588

Sales Number

Auntie Anne’s does not publish a conventional nationwide retail-sales phone number.

Billing Number

No universal public Billing Department number is listed.

Billing or transaction problems should normally begin with the store where the purchase occurred.

Regional Office Number

No single universal regional-office number is published.

Branch Office Number

Individual stores have location-specific phone numbers.

International Number

Auntie Anne’s operates internationally, but no one universal international Customer Service number is published.

Emergency / After-Hours Number

No public nationwide emergency or after-hours corporate number is listed.

Investor Relations Number

Not applicable.

Auntie Anne’s and GoTo Foods are privately held.

Media / Press Number

Auntie Anne’s currently directs media inquiries to

press@auntieannes.com.

Human Resources Number

No universal applicant HR number is publicly promoted.

Careers

https://careers.auntieannes.com/

Reservations / Booking Number

Not applicable for standard restaurant service.

For catering, contact the applicable store or order through the catering system.

Franchise Number

1-800-227-8353.

How to Reach a Real Person at Auntie Anne’s

For an ordinary guest complaint, product question, gift-card concern, allergen question, or store-service issue, call 1-877-778-9588. Auntie Anne’s explicitly publishes this number for customers who want to speak with the company about products and other support matters. For an issue involving a specific restaurant, the most effective first route is usually the local store manager because Auntie Anne’s is heavily franchised and many day-to-day transactions are controlled by the local operator.

When contacting Guest Relations, have the store location, purchase date, time, receipt, order number, products purchased, and names of employees if known. Franchise-development questions should use 1-800-227-8353, while corporate matters can use GoTo Foods at 404-255-3250. Media requests should be directed to press@auntieannes.com.

How to File a Complaint Against Auntie Anne’s

Complaints may involve food quality, incorrect orders, store cleanliness, employee behavior, allergen concerns, rewards, gift cards, catering, delivery, pricing, or franchise-location service. Before escalating, collect your receipt, store address, order information, purchase date, photographs where relevant, and records of any prior communication with employees or managers.

Step 1: Contact Customer Service

Start with 1-877-778-9588 or Auntie Anne’s official Contact Us form. Explain the issue clearly and identify the store, order date, products involved, and resolution requested. Auntie Anne’s specifically directs customers with store-experience complaints to its Guest Relations process.

Step 2: Contact the Relevant Department

If the problem involves catering, gift cards, allergens, rewards, franchising, or another specialized issue, ask that the case be routed to the appropriate department. Using the correct department improves the chances of resolving the issue without repeated transfers.

Step 3: Request Supervisor or Management Review

If Guest Relations or the local store cannot resolve the complaint, ask to speak with a store manager, franchise owner, regional operations representative, or Guest Relations supervisor. Provide the history of the complaint and explain what remains unresolved.

Step 4: Use the Company’s Written Complaint Channel

Submit the complaint through Auntie Anne’s official Contact Us form so there is a written record of the matter. Include dates, store information, transaction details, previous contacts, supporting photographs where appropriate, and the exact outcome you are requesting.

Step 5: Contact Corporate Headquarters

For serious unresolved issues, correspondence can be sent to Auntie Anne’s / GoTo Foods, 5620 Glenridge Drive NE, Atlanta, GA 30342. Include copies rather than original receipts or evidence and retain proof of delivery.

Step 6: Use the Specialized Complaint or Dispute Department

If the complaint concerns a franchised store, request that the case be reviewed by the franchisee or the GoTo Foods brand-support team responsible for Auntie Anne’s. Franchise owners control many local employment, transaction, and operating decisions, while the brand can address broader standards and franchise compliance.

Step 7: File With the Appropriate Regulator

Food-safety or sanitation concerns can be reported to the local or state health department responsible for the store. Allergen or packaged-food issues may involve additional food-safety regulators depending on the product. Employment complaints should go to the appropriate labor or civil-rights agency rather than Guest Relations.

Step 8: Use Consumer Protection or Financial Dispute Options

If the issue involves a card charge, duplicate transaction, refund failure, or unauthorized payment, customers can also contact their card issuer or payment provider. General consumer complaints may be submitted to the state Attorney General or consumer-protection agency where the transaction occurred.

Step 9: Consider Formal Legal or Arbitration Procedures

For a serious unresolved claim, review the applicable transaction terms, app terms, loyalty-program rules, franchise relationship, or other agreement before taking formal action. If the dispute involves significant injury, damages, or unresolved contractual rights, consider seeking qualified legal advice regarding available mediation, arbitration, or court remedies.