Hallmark
Hallmark Cards, Inc. is a privately held, family-owned company headquartered in Kansas City, Missouri. Founded in 1910 by J.C. Hall, the company grew from a greeting-card business into a diversified portfolio spanning greeting cards, gifts, ornaments, gift packaging, entertainment, children’s art products, streaming, retail, and real estate. Hallmark remains controlled by the Hall family, with family members continuing to serve on its board.
Hallmark products are sold through Hallmark Gold Crown stores, Hallmark.com, grocery stores, pharmacies, mass merchants, florists, and other retailers. Current corporate information says Hallmark products are distributed in more than 100 countries and approximately 100,000 retail rooftops worldwide.
Hallmark’s broader business portfolio includes Hallmark, Hallmark Media, Crayola, and Crown Center Redevelopment Corporation. Hallmark Media operates Hallmark Channel, Hallmark Mystery, Hallmark Family, and Hallmark+, while Crayola provides art supplies and creative-play products.
816-274-5111
Hallmark publishes this as the main phone number for its Kansas City world headquarters.
1-800-HALLMARK
800-425-5627
This is Hallmark’s primary Consumer Care number for products, online shopping, Crown Rewards, and related customer questions.
Hallmark Cards, Inc.
2501 McGee Street
Kansas City, MO 64108-2615
United States
Hallmark Cards, Inc.
2501 McGee Street
Kansas City, MO 64108-2615
United States
Hallmark identifies this facility as its world headquarters and states that it has operated at the site since 1956.
Hallmark Cards, Inc.
P.O. Box 419034
Mail Drop 216
Kansas City, MO 64141-6034
United States
Hallmark does not prominently publish one universal Consumer Care email address in plain text.
Customers can submit email questions through Hallmark Customer Service.
Greeting Cards, Gifts, Retail, Entertainment, Streaming, Art Products, Consumer Products and Real Estate
1910
J.C. Hall
Mike Perry
Mike Perry currently serves as Hallmark Cards, Inc. President and Chief Executive Officer.
Donald J. Hall, Jr.
David E. Hall
Privately held and family owned
Hallmark has remained privately held since its founding, with members of the Hall family continuing to serve on the board.
Hallmark currently describes its businesses as employing:
Tens of thousands of people worldwide
The company does not publish a precise current consolidated headcount in the way a public company would.
100,000 retail rooftops worldwide
100+ countries
Hallmark does not prominently publish standard public walk-in office hours for its world headquarters.
Not applicable.
Hallmark is privately held and does not maintain a conventional public-company Investor Relations department.
Hallmark’s business extends beyond greeting cards into ornaments, gifts, gift packaging, entertainment, loyalty programs, streaming, children’s products, and commercial relationship solutions.
Greeting cards remain Hallmark’s core product category.
The company sells cards for birthdays, anniversaries, weddings, holidays, sympathy, encouragement, congratulations, religious occasions, and everyday personal communication.
Hallmark offers thousands of birthday-card designs across humorous, sentimental, family, friendship, children’s, premium, and pop-culture categories.
Cards are sold both individually and through retail displays nationwide.
Hallmark sells cards for Christmas, Valentine’s Day, Mother’s Day, Father’s Day, Easter, Halloween, Thanksgiving, and other seasonal occasions.
The company also offers personalized and photo-card products.
Mahogany is a Hallmark collection created around culturally relevant relationships, experiences, and celebrations.
The line includes cards and gifts designed for meaningful personal connections.
Shoebox is Hallmark’s humor-focused greeting-card line.
Products typically feature casual, irreverent, or contemporary humor for birthdays and everyday occasions.
Hallmark sells DaySpring faith-based cards, gifts, books, and inspirational merchandise.
These products are aimed at customers seeking Christian messages and religious encouragement.
Hallmark Keepsake Ornaments are one of the company’s best-known seasonal product categories.
The collection includes annual series, licensed characters, pop-culture themes, family milestones, light-and-sound ornaments, and collector editions.
Hallmark sells wrapping paper, gift bags, tissue paper, bows, ribbons, tags, and other packaging products.
Gift wrap is distributed through Hallmark stores and many third-party retailers.
Gift bags are sold in birthday, wedding, baby, holiday, and everyday designs.
Hallmark offers multiple sizes and coordinated tissue and tags.
Hallmark sells thousands of gift products, including home décor, accessories, mugs, plush items, figurines, books, jewelry, seasonal merchandise, and collectibles.
Hallmark’s home assortment includes decorative signs, frames, figurines, tabletop items, seasonal décor, and holiday products.
Availability changes throughout the year.
Hallmark sells plush toys, character merchandise, interactive plush products, and children’s gift items.
Some products incorporate sound, movement, or storybooks.
Hallmark allows customers to personalize selected greeting cards online.
Customers can add names, personal messages, photos, and other custom elements.
Sign & Send lets shoppers personalize and digitally sign qualifying Hallmark cards online, after which Hallmark prints and mails the card to the recipient.
It provides a remote alternative to buying, signing, and mailing a physical card personally.
Hallmark Gold Crown stores offer the company’s broadest retail assortment of cards, gift wrap, Keepsake Ornaments, home décor, jewelry, and gifts.
The network includes company-owned and independently owned stores.
Hallmark.com sells cards, ornaments, gifts, gift wrap, party products, personalized items, and other merchandise online.
Customers can select shipping, direct-to-recipient delivery, and participating store pickup options.
Hallmark offers same-day pickup at many stores.
Current shipping information states that eligible orders in many major metropolitan markets can be ready within approximately three hours.
Eligible products can also be shipped to participating Hallmark Gold Crown stores.
Orders of $30 or more may qualify for free Ship to Store under current terms.
Crown Rewards is Hallmark’s loyalty program.
Current members earn 10 points for every $1 spent, and points can be converted into Reward Dollars for qualifying purchases.
Hallmark+ combines streaming entertainment with shopping and loyalty benefits.
Current plans include exclusive movies and series, unlimited eCards, monthly shopping coupons, additional Crown Rewards earning opportunities, and selected membership gifts.
Hallmark Channel is Hallmark Media’s flagship television network.
It is known for original films, scripted series, seasonal programming, and Countdown to Christmas.
Hallmark Mystery focuses on mystery movies and series as part of the Hallmark Media portfolio.
Hallmark Family provides family-focused programming within Hallmark Media’s television portfolio.
Hallmark Hall of Fame is one of Hallmark’s long-running entertainment franchises.
It has produced original dramatic television programming for decades.
Crayola is a Hallmark-owned business producing crayons, markers, paints, modeling compounds, creative toys, and other children’s art materials.
Crayola operates family attractions offering hands-on creative activities based around art and Crayola products.
Crown Center Redevelopment Corporation manages the approximately 85-acre office, hotel, entertainment, residential, and retail complex surrounding Hallmark’s Kansas City headquarters.
Hallmark Business Connections provides relationship-marketing and employee/customer engagement solutions for organizations.
Programs can include business greeting cards, recognition, incentives, and branded communications.
Hallmark Gold Crown gift cards are available in qualifying amounts from $15 to $500.
They can be redeemed at participating U.S. Hallmark Gold Crown stores and Hallmark.com and do not currently have inactivity fees.
816-274-5111
816-274-5111
816-274-5111
816-274-5111
800-425-5627
1-800-HALLMARK
800-425-5627
Hallmark directs online-order customers to Consumer Care or online Care Chat.
800-425-5627
Customers can enroll in Crown Rewards and ask program questions through this number.
1-833-942-7467
This number is specifically for questions about online Hallmark Gold Crown gift-card orders.
905-752-7200
+61 3 9730 4444
+81 3 5439 8660
+44 1274 25 2000
+49 241 99 09 09 0
+31 10 45 96 566
913-727-6692
This is a production-facility number, not the general Consumer Care line.
Hallmark does not publish a separate universal billing department number.
Use:
800-425-5627
for Hallmark.com transaction questions.
Hallmark does not publish a conventional general consumer sales number.
Products are sold online and through retail locations.
Individual Hallmark Gold Crown stores maintain their own local phone numbers.
Store-specific contact information is available through Hallmark’s Store Locator.
Hallmark does not publish a public consumer emergency hotline.
An internal employee emergency-information number, 1-888-852-7696, exists for certain Hallmark facilities but is not intended to report emergencies or obtain consumer assistance.
Not applicable.
Hallmark is privately held.
Media requests are handled through Hallmark’s corporate media inquiry system rather than the ordinary Consumer Care line.
Hallmark does not publish one universal public applicant HR number.
Careers:
The best general contact is 1-800-HALLMARK (800-425-5627). Hallmark directs customers with greeting-card, ornament, Hallmark.com order, product, Crown Rewards, or other consumer questions to this line or its online Consumer Care chat. For online orders, keep your order confirmation, email address, product name, tracking information, and payment details ready.
If the issue concerns a specific Hallmark Gold Crown store, contact that store first because many locations are independently owned and operated. For an unresolved product or online-service issue, contact Hallmark Consumer Care and provide the store name, receipt or order number, purchase date, and details of the earlier conversation.
Hallmark Cards, Inc.
2501 McGee Street
Kansas City, MO 64108-2615
United States
Corporate Phone: 816-274-5111.
Hallmark identifies 2501 McGee Street as its world headquarters.
The company has been based at this site since:
1956.
Mike Perry
Perry is a more than 30-year Hallmark veteran and previously held leadership roles across Hallmark Greetings and Crayola.
Donald J. Hall, Jr.
David E. Hall
Both are grandsons of founder J.C. Hall and continue to serve in senior board leadership.
Hallmark remains:
Privately held
and:
Family owned
It has been privately held since its founding in 1910.
Hallmark products are available in:
100+ countries
through approximately:
100,000 retail rooftops.
Hallmark’s primary portfolio includes:
Hallmark
Hallmark Media
Crayola
Crown Center Redevelopment Corporation.
Hallmark states that its businesses employ:
Tens of thousands of people worldwide.
Hallmark does not publish conventional public-company annual financial results.
The company specifically states that because it is privately held, it does not report financial information publicly in the same manner as listed companies.
Customers may need to file complaints concerning defective merchandise, online orders, shipping, store service, Crown Rewards, Hallmark+, gift cards, ornaments, incorrect products, or refunds. Keep receipts, order numbers, photos, dates, and previous correspondence before escalating.
Call 800-425-5627 or use Hallmark’s online Consumer Care email/chat system. Explain the issue clearly and provide the product name, purchase date, store or online order number, and photographs if the product is defective. If it involves a Hallmark.com order, also keep your tracking information and account email available. Ask the representative to document the issue and explain available replacement, return, refund, or account options.
If the complaint involves an in-store purchase or employee interaction, contact the specific Hallmark Gold Crown store and ask for the store manager. Many Hallmark stores are independently owned, so store-level management may control refunds, exchanges, hiring, and local customer-service decisions. Provide your receipt and clearly explain the requested resolution.
If the first contact does not resolve the complaint, call Hallmark Consumer Care again and request further review. Provide the earlier case history, receipt or order number, store details, photographs, and a concise explanation of what remains unresolved. For Crown Rewards complaints, use the same 800-425-5627 Consumer Care channel.
For a serious unresolved complaint, send correspondence to Hallmark Cards, Inc., P.O. Box 419034, Mail Drop 216, Kansas City, MO 64141-6034. Include your full contact details, transaction information, product name, previous complaint history, and copies of supporting documents. Hallmark’s physical world headquarters is 2501 McGee Street, Kansas City, MO 64108-2615.
If a consumer matter remains unresolved, the appropriate outside route depends on the issue. Payment disputes may be raised with the card issuer, product-safety issues can involve the U.S. Consumer Product Safety Commission where applicable, and general consumer complaints can be directed to the relevant state Attorney General or consumer-protection authority. Keep receipts, photographs, tracking details, and Hallmark responses before escalating.
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