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- Hallmark
About Hallmark
Hallmark Cards, Inc. is a privately held, family-owned company headquartered in Kansas City, Missouri. Founded in 1910 by J.C. Hall, the company grew from a greeting-card business into a diversified portfolio spanning greeting cards, gifts, ornaments, gift packaging, entertainment, children’s art products, streaming, retail, and real estate. Hallmark remains controlled by the Hall family, with family members continuing to serve on its board.
Hallmark products are sold through Hallmark Gold Crown stores, Hallmark.com, grocery stores, pharmacies, mass merchants, florists, and other retailers. Current corporate information says Hallmark products are distributed in more than 100 countries and approximately 100,000 retail rooftops worldwide.
Hallmark’s broader business portfolio includes Hallmark, Hallmark Media, Crayola, and Crown Center Redevelopment Corporation. Hallmark Media operates Hallmark Channel, Hallmark Mystery, Hallmark Family, and Hallmark+, while Crayola provides art supplies and creative-play products.
Quick Information
Corporate Phone Number
816-274-5111
Hallmark publishes this as the main phone number for its Kansas City world headquarters.
Customer Service Number
1-800-HALLMARK
800-425-5627
This is Hallmark’s primary Consumer Care number for products, online shopping, Crown Rewards, and related customer questions.
Corporate Office Address
Hallmark Cards, Inc.
2501 McGee Street
Kansas City, MO 64108-2615
United States
Headquarters Address
Hallmark Cards, Inc.
2501 McGee Street
Kansas City, MO 64108-2615
United States
Hallmark identifies this facility as its world headquarters and states that it has operated at the site since 1956.
Mailing Address
Hallmark Cards, Inc.
P.O. Box 419034
Mail Drop 216
Kansas City, MO 64141-6034
United States
Hallmark does not prominently publish one universal Consumer Care email address in plain text.
Customers can submit email questions through Hallmark Customer Service.
Industry
Greeting Cards, Gifts, Retail, Entertainment, Streaming, Art Products, Consumer Products and Real Estate
Founded
1910
Founder
J.C. Hall
Current President and CEO
Mike Perry
Mike Perry currently serves as Hallmark Cards, Inc. President and Chief Executive Officer.
Executive Chairman
Donald J. Hall, Jr.
Executive Vice Chairman
David E. Hall
Ownership
Privately held and family owned
Hallmark has remained privately held since its founding, with members of the Hall family continuing to serve on the board.
Number of Employees
Hallmark currently describes its businesses as employing:
Tens of thousands of people worldwide
The company does not publish a precise current consolidated headcount in the way a public company would.
Global Retail Reach
100,000 retail rooftops worldwide
Countries
100+ countries
Corporate Office Hours
Hallmark does not prominently publish standard public walk-in office hours for its world headquarters.
Website
Careers Page
Investor Relations
Not applicable.
Hallmark is privately held and does not maintain a conventional public-company Investor Relations department.
Hallmark Products & Services
Hallmark’s business extends beyond greeting cards into ornaments, gifts, gift packaging, entertainment, loyalty programs, streaming, children’s products, and commercial relationship solutions.
Greeting Cards
Greeting cards remain Hallmark’s core product category.
The company sells cards for birthdays, anniversaries, weddings, holidays, sympathy, encouragement, congratulations, religious occasions, and everyday personal communication.
Birthday Cards
Hallmark offers thousands of birthday-card designs across humorous, sentimental, family, friendship, children’s, premium, and pop-culture categories.
Cards are sold both individually and through retail displays nationwide.
Holiday Cards
Hallmark sells cards for Christmas, Valentine’s Day, Mother’s Day, Father’s Day, Easter, Halloween, Thanksgiving, and other seasonal occasions.
The company also offers personalized and photo-card products.
Mahogany Cards
Mahogany is a Hallmark collection created around culturally relevant relationships, experiences, and celebrations.
The line includes cards and gifts designed for meaningful personal connections.
Shoebox Cards
Shoebox is Hallmark’s humor-focused greeting-card line.
Products typically feature casual, irreverent, or contemporary humor for birthdays and everyday occasions.
DaySpring Products
Hallmark sells DaySpring faith-based cards, gifts, books, and inspirational merchandise.
These products are aimed at customers seeking Christian messages and religious encouragement.
Keepsake Ornaments
Hallmark Keepsake Ornaments are one of the company’s best-known seasonal product categories.
The collection includes annual series, licensed characters, pop-culture themes, family milestones, light-and-sound ornaments, and collector editions.
Gift Wrap
Hallmark sells wrapping paper, gift bags, tissue paper, bows, ribbons, tags, and other packaging products.
Gift wrap is distributed through Hallmark stores and many third-party retailers.
Gift Bags
Gift bags are sold in birthday, wedding, baby, holiday, and everyday designs.
Hallmark offers multiple sizes and coordinated tissue and tags.
Gifts
Hallmark sells thousands of gift products, including home décor, accessories, mugs, plush items, figurines, books, jewelry, seasonal merchandise, and collectibles.
Home Décor
Hallmark’s home assortment includes decorative signs, frames, figurines, tabletop items, seasonal décor, and holiday products.
Availability changes throughout the year.
Stuffed Animals
Hallmark sells plush toys, character merchandise, interactive plush products, and children’s gift items.
Some products incorporate sound, movement, or storybooks.
Personalized Cards
Hallmark allows customers to personalize selected greeting cards online.
Customers can add names, personal messages, photos, and other custom elements.
Sign & Send
Sign & Send lets shoppers personalize and digitally sign qualifying Hallmark cards online, after which Hallmark prints and mails the card to the recipient.
It provides a remote alternative to buying, signing, and mailing a physical card personally.
Hallmark Gold Crown Stores
Hallmark Gold Crown stores offer the company’s broadest retail assortment of cards, gift wrap, Keepsake Ornaments, home décor, jewelry, and gifts.
The network includes company-owned and independently owned stores.
Hallmark.com
Hallmark.com sells cards, ornaments, gifts, gift wrap, party products, personalized items, and other merchandise online.
Customers can select shipping, direct-to-recipient delivery, and participating store pickup options.
Buy Online, Pick Up in Store
Hallmark offers same-day pickup at many stores.
Current shipping information states that eligible orders in many major metropolitan markets can be ready within approximately three hours.
Ship to Store
Eligible products can also be shipped to participating Hallmark Gold Crown stores.
Orders of $30 or more may qualify for free Ship to Store under current terms.
Crown Rewards
Crown Rewards is Hallmark’s loyalty program.
Current members earn 10 points for every $1 spent, and points can be converted into Reward Dollars for qualifying purchases.
Hallmark+
Hallmark+ combines streaming entertainment with shopping and loyalty benefits.
Current plans include exclusive movies and series, unlimited eCards, monthly shopping coupons, additional Crown Rewards earning opportunities, and selected membership gifts.
Hallmark Channel
Hallmark Channel is Hallmark Media’s flagship television network.
It is known for original films, scripted series, seasonal programming, and Countdown to Christmas.
Hallmark Mystery
Hallmark Mystery focuses on mystery movies and series as part of the Hallmark Media portfolio.
Hallmark Family
Hallmark Family provides family-focused programming within Hallmark Media’s television portfolio.
Hallmark Hall of Fame
Hallmark Hall of Fame is one of Hallmark’s long-running entertainment franchises.
It has produced original dramatic television programming for decades.
Crayola
Crayola is a Hallmark-owned business producing crayons, markers, paints, modeling compounds, creative toys, and other children’s art materials.
Crayola Experience
Crayola operates family attractions offering hands-on creative activities based around art and Crayola products.
Crown Center
Crown Center Redevelopment Corporation manages the approximately 85-acre office, hotel, entertainment, residential, and retail complex surrounding Hallmark’s Kansas City headquarters.
Hallmark Business Connections
Hallmark Business Connections provides relationship-marketing and employee/customer engagement solutions for organizations.
Programs can include business greeting cards, recognition, incentives, and branded communications.
Hallmark Gift Cards
Hallmark Gold Crown gift cards are available in qualifying amounts from $15 to $500.
They can be redeemed at participating U.S. Hallmark Gold Crown stores and Hallmark.com and do not currently have inactivity fees.
Hallmark Corporate Phone Numbers
Corporate Phone Number
816-274-5111
Corporate Headquarters Number
816-274-5111
Headquarters Number
816-274-5111
Corporate Office Number
816-274-5111
Customer Service Number
800-425-5627
Consumer Care Number
1-800-HALLMARK
Online Order Support Number
800-425-5627
Hallmark directs online-order customers to Consumer Care or online Care Chat.
Crown Rewards Number
800-425-5627
Customers can enroll in Crown Rewards and ask program questions through this number.
Gift Card Order Support
1-833-942-7467
This number is specifically for questions about online Hallmark Gold Crown gift-card orders.
Hallmark Canada Number
905-752-7200
Hallmark Australia Number
+61 3 9730 4444
Hallmark Japan Number
+81 3 5439 8660
Hallmark United Kingdom Number
+44 1274 25 2000
Germany Number
+49 241 99 09 09 0
Netherlands Number
+31 10 45 96 566
Leavenworth Production Center Number
913-727-6692
This is a production-facility number, not the general Consumer Care line.
Billing Number
Hallmark does not publish a separate universal billing department number.
Use:
800-425-5627
for Hallmark.com transaction questions.
Sales Number
Hallmark does not publish a conventional general consumer sales number.
Products are sold online and through retail locations.
Local Store Number
Individual Hallmark Gold Crown stores maintain their own local phone numbers.
Store-specific contact information is available through Hallmark’s Store Locator.
Emergency / After-Hours Number
Hallmark does not publish a public consumer emergency hotline.
An internal employee emergency-information number, 1-888-852-7696, exists for certain Hallmark facilities but is not intended to report emergencies or obtain consumer assistance.
Investor Relations Number
Not applicable.
Hallmark is privately held.
Media / Press
Media requests are handled through Hallmark’s corporate media inquiry system rather than the ordinary Consumer Care line.
Human Resources Number
Hallmark does not publish one universal public applicant HR number.
Careers:
How to Reach a Real Person at Hallmark
The best general contact is 1-800-HALLMARK (800-425-5627). Hallmark directs customers with greeting-card, ornament, Hallmark.com order, product, Crown Rewards, or other consumer questions to this line or its online Consumer Care chat. For online orders, keep your order confirmation, email address, product name, tracking information, and payment details ready.
If the issue concerns a specific Hallmark Gold Crown store, contact that store first because many locations are independently owned and operated. For an unresolved product or online-service issue, contact Hallmark Consumer Care and provide the store name, receipt or order number, purchase date, and details of the earlier conversation.
Hallmark Headquarters & Corporate Office Address
Hallmark’s current world headquarters is
Hallmark Cards, Inc.
2501 McGee Street
Kansas City, MO 64108-2615
United States
Corporate Phone: 816-274-5111.
Kansas City World Headquarters
Hallmark identifies 2501 McGee Street as its world headquarters.
The company has been based at this site since:
1956.
Current President and CEO
Mike Perry
Perry is a more than 30-year Hallmark veteran and previously held leadership roles across Hallmark Greetings and Crayola.
Executive Chairman
Donald J. Hall, Jr.
Executive Vice Chairman
David E. Hall
Both are grandsons of founder J.C. Hall and continue to serve in senior board leadership.
Current Ownership
Hallmark remains:
Privately held
and:
Family owned
It has been privately held since its founding in 1910.
Global Product Reach
Hallmark products are available in:
100+ countries
through approximately:
100,000 retail rooftops.
Main Businesses
Hallmark’s primary portfolio includes:
Hallmark
Hallmark Media
Crayola
Crown Center Redevelopment Corporation.
Current Workforce Scale
Hallmark states that its businesses employ:
Tens of thousands of people worldwide.
Financial Disclosure
Hallmark does not publish conventional public-company annual financial results.
The company specifically states that because it is privately held, it does not report financial information publicly in the same manner as listed companies.
How to File a Complaint Against Hallmark
Customers may need to file complaints concerning defective merchandise, online orders, shipping, store service, Crown Rewards, Hallmark+, gift cards, ornaments, incorrect products, or refunds. Keep receipts, order numbers, photos, dates, and previous correspondence before escalating.
Step 1: Contact Hallmark Consumer Care
Call 800-425-5627 or use Hallmark’s online Consumer Care email/chat system. Explain the issue clearly and provide the product name, purchase date, store or online order number, and photographs if the product is defective. If it involves a Hallmark.com order, also keep your tracking information and account email available. Ask the representative to document the issue and explain available replacement, return, refund, or account options.
Step 2: Contact the Local Hallmark Store When Applicable
If the complaint involves an in-store purchase or employee interaction, contact the specific Hallmark Gold Crown store and ask for the store manager. Many Hallmark stores are independently owned, so store-level management may control refunds, exchanges, hiring, and local customer-service decisions. Provide your receipt and clearly explain the requested resolution.
Step 3: Request Additional Consumer Care Review
If the first contact does not resolve the complaint, call Hallmark Consumer Care again and request further review. Provide the earlier case history, receipt or order number, store details, photographs, and a concise explanation of what remains unresolved. For Crown Rewards complaints, use the same 800-425-5627 Consumer Care channel.
Step 4: Send Formal Written Correspondence to Hallmark
For a serious unresolved complaint, send correspondence to Hallmark Cards, Inc., P.O. Box 419034, Mail Drop 216, Kansas City, MO 64141-6034. Include your full contact details, transaction information, product name, previous complaint history, and copies of supporting documents. Hallmark’s physical world headquarters is 2501 McGee Street, Kansas City, MO 64108-2615.
Step 5: Use the Appropriate External Complaint Process if Necessary
If a consumer matter remains unresolved, the appropriate outside route depends on the issue. Payment disputes may be raised with the card issuer, product-safety issues can involve the U.S. Consumer Product Safety Commission where applicable, and general consumer complaints can be directed to the relevant state Attorney General or consumer-protection authority. Keep receipts, photographs, tracking details, and Hallmark responses before escalating.
