Grocery Outlet
Grocery Outlet Holding Corp. is an American extreme-value grocery retailer headquartered in Emeryville, California. The company traces its roots to 1946, when founder Jim Read began developing the opportunistic purchasing model that eventually became Grocery Outlet. Instead of relying exclusively on conventional grocery purchasing, the company buys manufacturer overruns, packaging changes, excess inventory, seasonal items, and other opportunistic merchandise, allowing stores to sell many name-brand products at substantial discounts.
A defining part of Grocery Outlet’s business model is its network of Independent Operators, or IOs. Most stores are run by local operators who manage hiring, merchandising decisions, community relationships, and day-to-day store operations while Grocery Outlet supplies product sourcing, distribution, brand infrastructure, technology, and other support. This model gives stores a localized feel while retaining the purchasing scale of a national retailer.
Grocery Outlet remains publicly traded under ticker GO on Nasdaq and is currently led by President and CEO Jason Potter, who took the role in February 2025. At the end of the second quarter of fiscal 2026, Grocery Outlet operated 547 stores in 16 states. The company continues to grow its store network while also implementing an optimization plan involving selected store closures and operational restructuring.
Grocery Outlet Holding Corp.
5650 Hollis Street
Emeryville, CA 94608
United States
Current 2026 SEC filings identify this location as Grocery Outlet’s principal executive office.
The Emeryville headquarters supports executive leadership, buying, merchandising, finance, legal, supply chain, technology, marketing, operator development, and other company functions.
Grocery Outlet Holding Corp.
5650 Hollis Street
Emeryville, CA 94608
Shareholder and securities matters should follow the instructions on Grocery Outlet’s Investor Relations website or be directed to its current transfer agent rather than individual stores.
510-845-1999
Current 2026 SEC records list this as Grocery Outlet Holding Corp.’s business phone.
Grocery Outlet does not prominently publish one universal national consumer Customer Service number for all independently operated stores.
Customers should generally contact the store involved directly.
5650 Hollis Street, Emeryville, CA 94608
5650 Hollis Street, Emeryville, CA 94608
Grocery Outlet does not prominently publish one universal general Customer Service email.
Investor Relations: ncottarelli@cfgo.com for current IR contact Nicolo Cottarelli.
Grocery Retail, Discount Retail, Food and Consumer Goods
1946
Founder
Jim Read.
Grocery Outlet employs corporate and distribution personnel, while many store employees work for independent owner-operators. Because of this structure, a single store-workforce number does not directly represent the corporate employee base.
547 stores in 16 states as of July 4, 2026.
Grocery Outlet does not prominently publish public walk-in hours for its Emeryville headquarters.
https://www.groceryoutlet.com/
https://investors.groceryoutlet.com/
Grocery Outlet sells everyday grocery products at value-oriented prices. The assortment includes both conventional staple products and opportunistically sourced merchandise purchased at discounts from suppliers.
A major part of the company’s model is purchasing manufacturer overruns, excess inventory, seasonal transitions, discontinued packaging, and other closeout opportunities. These products create the constantly changing “treasure hunt” element of the shopping experience.
Stores carry fresh fruits, vegetables, and other produce alongside packaged grocery merchandise. Product sourcing and selection can vary significantly by store and market.
Many Grocery Outlet stores sell fresh or frozen meat, poultry, seafood, and prepared protein products. Availability changes depending on supply opportunities and local assortment.
Customers can shop milk, cheese, yogurt, eggs, refrigerated beverages, plant-based products, and other chilled foods.
The frozen assortment includes meals, vegetables, desserts, pizza, snacks, breakfast foods, and specialty items.
Grocery Outlet carries natural, organic, plant-based, gluten-free, and specialty-diet items. Because of its opportunistic model, brands and specific items may change frequently.
Stores sell paper goods, cleaning products, laundry supplies, storage items, and other household essentials.
Personal-care products, toiletries, over-the-counter items, beauty products, and wellness merchandise are available at participating locations.
Where permitted by state and local law, stores may sell beer, wine, and other alcoholic beverages. Availability differs substantially by location.
Grocery Outlet markets deep-discount finds as WOW! deals. These opportunistic bargains are intended to encourage repeat visits because product selection can change frequently.
Grocery Outlet’s digital loyalty experience provides coupons, deal discovery, digital receipts, savings tracking, promotional offers, and sweepstakes entries. Premium WOW! Insider status adds benefits for more active shoppers.
Customers can access selected digital coupons through Grocery Outlet’s app and loyalty tools. Offers can differ by store and account.
Participating stores offer delivery through digital shopping partners. Online orders can be subject to partner-specific pricing, service fees, and support policies.
Grocery Outlet recruits experienced retail professionals to run local stores as Independent Operators. Operators manage their store businesses while Grocery Outlet provides supply chain, purchasing, training, and brand support.
Current operator recruiting number:
888-809-1690.
510-845-1999.
510-845-1999
510-845-1999
510-845-1999
Grocery Outlet does not prominently publish one universal national store Customer Service number.
Contact the individual store for store-specific concerns.
For an in-store issue, use the local store number.
For an online grocery order placed through a third-party delivery platform, support may need to be handled by that provider.
No universal Grocery Outlet consumer toll-free line is prominently published.
888-809-1690.
Not applicable as a centralized consumer sales department.
No universal consumer billing line is published.
Not publicly centralized.
Each store has a location-specific phone number.
Not applicable. Grocery Outlet currently operates in the United States.
No national corporate emergency hotline is publicly listed. Immediate safety emergencies should be reported to local authorities and store management.
Current Investor Relations contact:
510-250-4629
Nicolo Cottarelli
ncottarelli@cfgo.com.
Media contacts can vary by announcement and are generally provided through Grocery Outlet’s corporate newsroom.
No universal public applicant HR phone number is prominently listed.
Not applicable.
For an issue involving a purchase, refund, employee interaction, food quality, pricing, or store conditions, call the specific Grocery Outlet location first. Because most stores are operated by Independent Operators, local management is usually best positioned to review receipts, employee schedules, inventory, and store-specific policies.
If a serious issue cannot be resolved locally, contact Grocery Outlet’s corporate office at 510-845-1999 and provide the store address, purchase date, receipt, names of employees or managers already contacted, and a clear description of the requested resolution.
For an online delivery order, determine whether the order was processed directly through Grocery Outlet or through a delivery platform such as Instacart. When a third-party platform processed the payment and delivery, refunds or substitutions may need to be addressed through that platform rather than the local store.
Complaints can involve pricing, food quality, expired or damaged products, employee conduct, refunds, digital coupons, delivery, store cleanliness, or accessibility. Collect the receipt, store address, item information, photographs, app screenshots, delivery records, and previous management responses before escalating.
Begin with the specific Grocery Outlet store. Ask for the manager or Independent Operator and clearly explain what happened, when it happened, and what outcome you are requesting.
Store purchases should remain with local management initially. Digital-order problems may need to be handled by the online delivery provider, while loyalty or app issues may require Grocery Outlet’s digital support functions.
If the first employee does not resolve the complaint, ask for the Independent Operator, store manager, or another senior local manager. Provide your receipt and previous conversation details.
Use Grocery Outlet’s official customer-feedback or corporate contact process to create a written record. Include the store number or address and attach supporting documentation where possible.
For unresolved serious complaints, contact or write to
Grocery Outlet Holding Corp.
5650 Hollis Street
Emeryville, CA 94608
Corporate phone
510-845-1999.
For app, digital coupon, delivery, investor, employment, privacy, or operator matters, ask corporate staff to route the complaint to the appropriate specialized team rather than treating it as an ordinary store complaint.
Food-safety and sanitation concerns may be reported to the local or state health department. Product recalls or serious food-safety matters may also involve the FDA or USDA depending on the product.
If a payment or refund dispute cannot be resolved, customers can contact their card issuer. General consumer complaints may also be submitted to the relevant state Attorney General or consumer-protection agency.
For substantial unresolved financial, injury, contractual, or other claims, review applicable transaction terms and obtain independent legal advice. Preserve receipts, photographs, correspondence, store-management responses, and any corporate case numbers.
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