About Grocery Outlet

Grocery Outlet Holding Corp. is an American extreme-value grocery retailer headquartered in Emeryville, California. The company traces its roots to 1946, when founder Jim Read began developing the opportunistic purchasing model that eventually became Grocery Outlet. Instead of relying exclusively on conventional grocery purchasing, the company buys manufacturer overruns, packaging changes, excess inventory, seasonal items, and other opportunistic merchandise, allowing stores to sell many name-brand products at substantial discounts.

A defining part of Grocery Outlet’s business model is its network of Independent Operators, or IOs. Most stores are run by local operators who manage hiring, merchandising decisions, community relationships, and day-to-day store operations while Grocery Outlet supplies product sourcing, distribution, brand infrastructure, technology, and other support. This model gives stores a localized feel while retaining the purchasing scale of a national retailer.

Grocery Outlet remains publicly traded under ticker GO on Nasdaq and is currently led by President and CEO Jason Potter, who took the role in February 2025. At the end of the second quarter of fiscal 2026, Grocery Outlet operated 547 stores in 16 states. The company continues to grow its store network while also implementing an optimization plan involving selected store closures and operational restructuring.

Grocery Outlet Headquarters & Corporate Office Address

Current Headquarters

Grocery Outlet Holding Corp.
5650 Hollis Street
Emeryville, CA 94608
United States

Current 2026 SEC filings identify this location as Grocery Outlet’s principal executive office.

Corporate Office

The Emeryville headquarters supports executive leadership, buying, merchandising, finance, legal, supply chain, technology, marketing, operator development, and other company functions.

Mailing Address

Grocery Outlet Holding Corp.
5650 Hollis Street
Emeryville, CA 94608

Other Important Address

Shareholder and securities matters should follow the instructions on Grocery Outlet’s Investor Relations website or be directed to its current transfer agent rather than individual stores.

Quick Information

Corporate Phone Number

510-845-1999

Current 2026 SEC records list this as Grocery Outlet Holding Corp.’s business phone.

Customer Service Number

Grocery Outlet does not prominently publish one universal national consumer Customer Service number for all independently operated stores.

Customers should generally contact the store involved directly.

Corporate Office Address

5650 Hollis Street, Emeryville, CA 94608

Headquarters Address

5650 Hollis Street, Emeryville, CA 94608

Email

Grocery Outlet does not prominently publish one universal general Customer Service email.

Investor Relations: ncottarelli@cfgo.com for current IR contact Nicolo Cottarelli.

Industry

Grocery Retail, Discount Retail, Food and Consumer Goods

Founded

1946

Founder

Jim Read.

Number of Employees

Grocery Outlet employs corporate and distribution personnel, while many store employees work for independent owner-operators. Because of this structure, a single store-workforce number does not directly represent the corporate employee base.

Number of Stores

547 stores in 16 states as of July 4, 2026.

Corporate Office Hours

Grocery Outlet does not prominently publish public walk-in hours for its Emeryville headquarters.

Website

https://www.groceryoutlet.com/

Investor Relations

https://investors.groceryoutlet.com/

Grocery Outlet Products & Services

Discount Groceries

Grocery Outlet sells everyday grocery products at value-oriented prices. The assortment includes both conventional staple products and opportunistically sourced merchandise purchased at discounts from suppliers.

Name-Brand Closeouts

A major part of the company’s model is purchasing manufacturer overruns, excess inventory, seasonal transitions, discontinued packaging, and other closeout opportunities. These products create the constantly changing “treasure hunt” element of the shopping experience.

Fresh Produce

Stores carry fresh fruits, vegetables, and other produce alongside packaged grocery merchandise. Product sourcing and selection can vary significantly by store and market.

Meat and Seafood

Many Grocery Outlet stores sell fresh or frozen meat, poultry, seafood, and prepared protein products. Availability changes depending on supply opportunities and local assortment.

Dairy and Refrigerated Products

Customers can shop milk, cheese, yogurt, eggs, refrigerated beverages, plant-based products, and other chilled foods.

Frozen Foods

The frozen assortment includes meals, vegetables, desserts, pizza, snacks, breakfast foods, and specialty items.

Natural and Organic Products

Grocery Outlet carries natural, organic, plant-based, gluten-free, and specialty-diet items. Because of its opportunistic model, brands and specific items may change frequently.

Household Products

Stores sell paper goods, cleaning products, laundry supplies, storage items, and other household essentials.

Health and Beauty Products

Personal-care products, toiletries, over-the-counter items, beauty products, and wellness merchandise are available at participating locations.

Beer and Wine

Where permitted by state and local law, stores may sell beer, wine, and other alcoholic beverages. Availability differs substantially by location.

WOW! Savings

Grocery Outlet markets deep-discount finds as WOW! deals. These opportunistic bargains are intended to encourage repeat visits because product selection can change frequently.

WOW! Insider

Grocery Outlet’s digital loyalty experience provides coupons, deal discovery, digital receipts, savings tracking, promotional offers, and sweepstakes entries. Premium WOW! Insider status adds benefits for more active shoppers.

Digital Coupons

Customers can access selected digital coupons through Grocery Outlet’s app and loyalty tools. Offers can differ by store and account.

Same-Day Delivery

Participating stores offer delivery through digital shopping partners. Online orders can be subject to partner-specific pricing, service fees, and support policies.

Independent Operator Program

Grocery Outlet recruits experienced retail professionals to run local stores as Independent Operators. Operators manage their store businesses while Grocery Outlet provides supply chain, purchasing, training, and brand support.

Current operator recruiting number:

888-809-1690.

Grocery Outlet Corporate Phone Numbers

Corporate Phone Number

510-845-1999.

Corporate Headquarters Number

510-845-1999

Headquarters Number

510-845-1999

Corporate Office Number

510-845-1999

Customer Service Number

Grocery Outlet does not prominently publish one universal national store Customer Service number.

Contact the individual store for store-specific concerns.

Customer Support Number

For an in-store issue, use the local store number.

For an online grocery order placed through a third-party delivery platform, support may need to be handled by that provider.

Toll-Free Number

No universal Grocery Outlet consumer toll-free line is prominently published.

Independent Operator Recruiting Number

888-809-1690.

Sales Number

Not applicable as a centralized consumer sales department.

Billing Number

No universal consumer billing line is published.

Regional Office Number

Not publicly centralized.

Branch Office Number

Each store has a location-specific phone number.

International Number

Not applicable. Grocery Outlet currently operates in the United States.

Emergency / After-Hours Number

No national corporate emergency hotline is publicly listed. Immediate safety emergencies should be reported to local authorities and store management.

Investor Relations Number

Current Investor Relations contact:

510-250-4629

Nicolo Cottarelli
ncottarelli@cfgo.com.

Media / Press Number

Media contacts can vary by announcement and are generally provided through Grocery Outlet’s corporate newsroom.

Human Resources Number

No universal public applicant HR phone number is prominently listed.

Reservations / Booking Number

Not applicable.

How to Reach a Real Person at Grocery Outlet

For an issue involving a purchase, refund, employee interaction, food quality, pricing, or store conditions, call the specific Grocery Outlet location first. Because most stores are operated by Independent Operators, local management is usually best positioned to review receipts, employee schedules, inventory, and store-specific policies.

If a serious issue cannot be resolved locally, contact Grocery Outlet’s corporate office at 510-845-1999 and provide the store address, purchase date, receipt, names of employees or managers already contacted, and a clear description of the requested resolution.

For an online delivery order, determine whether the order was processed directly through Grocery Outlet or through a delivery platform such as Instacart. When a third-party platform processed the payment and delivery, refunds or substitutions may need to be addressed through that platform rather than the local store.

How to File a Complaint Against Grocery Outlet

Complaints can involve pricing, food quality, expired or damaged products, employee conduct, refunds, digital coupons, delivery, store cleanliness, or accessibility. Collect the receipt, store address, item information, photographs, app screenshots, delivery records, and previous management responses before escalating.

Step 1: Contact Customer Service

Begin with the specific Grocery Outlet store. Ask for the manager or Independent Operator and clearly explain what happened, when it happened, and what outcome you are requesting.

Step 2: Contact the Relevant Department

Store purchases should remain with local management initially. Digital-order problems may need to be handled by the online delivery provider, while loyalty or app issues may require Grocery Outlet’s digital support functions.

Step 3: Request Supervisor or Management Review

If the first employee does not resolve the complaint, ask for the Independent Operator, store manager, or another senior local manager. Provide your receipt and previous conversation details.

Step 4: Use the Company’s Written Complaint Channel

Use Grocery Outlet’s official customer-feedback or corporate contact process to create a written record. Include the store number or address and attach supporting documentation where possible.

Step 5: Contact Corporate Headquarters

For unresolved serious complaints, contact or write to

Grocery Outlet Holding Corp.
5650 Hollis Street
Emeryville, CA 94608

Corporate phone

510-845-1999.

Step 6: Use the Specialized Complaint or Dispute Department

For app, digital coupon, delivery, investor, employment, privacy, or operator matters, ask corporate staff to route the complaint to the appropriate specialized team rather than treating it as an ordinary store complaint.

Step 7: File With the Appropriate Regulator

Food-safety and sanitation concerns may be reported to the local or state health department. Product recalls or serious food-safety matters may also involve the FDA or USDA depending on the product.

Step 8: Use Consumer Protection or Financial Dispute Options

If a payment or refund dispute cannot be resolved, customers can contact their card issuer. General consumer complaints may also be submitted to the relevant state Attorney General or consumer-protection agency.

Step 9: Consider Formal Legal or Arbitration Procedures

For substantial unresolved financial, injury, contractual, or other claims, review applicable transaction terms and obtain independent legal advice. Preserve receipts, photographs, correspondence, store-management responses, and any corporate case numbers.