Black Rifle Coffee Company
Black Rifle Coffee Company, commonly abbreviated BRCC, is a veteran-founded American coffee, beverage, and lifestyle company. It was founded in 2014 by U.S. Army Green Beret veteran Evan Hafer, who initially roasted, packaged, and shipped coffee himself from a small garage-based operation. The company built its identity around premium coffee, military culture, veteran support, and direct engagement with customers through e-commerce and media.
Today, Black Rifle Coffee sells whole-bean and ground coffee, single-serve coffee, ready-to-drink products, energy beverages, apparel, brewing equipment, and outdoor lifestyle merchandise. Its omni-channel business includes direct-to-consumer sales, national wholesale distribution, Coffee Club subscriptions, and branded coffee-shop locations known as Outposts. At the end of 2025, the Coffee Club had approximately 159,900 active subscribers, while the company operated 17 company-owned and 18 franchised Outposts across ten states.
Black Rifle Coffee became publicly traded in February 2022 and currently trades on the New York Stock Exchange under ticker BRCC. Current investor materials list the company’s principal headquarters at 3131 W. 2210 S., Suite C, West Valley City, Utah 84119. The company also operates offices in San Antonio and Nashville and a manufacturing facility in Manchester, Tennessee.
Black Rifle Coffee Company
3131 W. 2210 S.
Suite C
West Valley City, UT 84119
United States
This is the current headquarters address published on Black Rifle Coffee Company’s Investor Relations website.
The current public corporate headquarters is
3131 W. 2210 S., Suite C
West Valley City, UT 84119
Certain current legal documents continue to use
1144 S. 500 W.
Salt Lake City, UT 84101
This address appears in legal notices and financing documentation, including correspondence directed to the Legal Department. It should not replace the current Investor Relations headquarters address.
Older BRCC materials may reference addresses in Salt Lake City or San Antonio. Those should not be presented as the current principal headquarters when the current official Investor Relations site identifies West Valley City.
801-874-1189.
Current knowledge-base support:
1-385-262-7184
BRCC also uses live chat and online support requests for current account and order assistance.
3131 W. 2210 S., Suite C, West Valley City, UT 84119
3131 W. 2210 S., Suite C, West Valley City, UT 84119
Investor Relations: IR@BlackRifleCoffee.com
Additional IR Contact: BlackRifleIR@icrinc.com
Coffee Club and general customer support are handled through current support channels and brand-specific support email forms.
Coffee, Ready-to-Drink Beverages, Energy Drinks, E-Commerce, Consumer Products, Retail Cafés and Lifestyle Merchandise
2014
468 employees as of December 31, 2025
This included 39 manufacturing employees, 214 corporate or administrative employees, and 215 Outpost employees.
At the end of 2025:
17 company-owned Outposts
18 franchised Outposts
across ten states.
Corporate walk-in hours are not prominently published.
Customer-support availability varies by channel.
https://www.blackriflecoffee.com/
Investor Relations
https://ir.blackriflecoffee.com/
Careers
https://www.blackriflecoffee.com/pages/careers
Black Rifle Coffee sells whole-bean coffee in multiple roast profiles, blends, and limited-release options. Customers can purchase individual bags or receive recurring deliveries through the company’s Coffee Club subscription.
Ground coffee is available for customers who prefer ready-to-brew products without grinding beans at home. BRCC offers several roast intensities and flavor profiles across its core and rotating lines.
BRCC sells single-serve coffee products designed for compatible brewing systems. This category expands the brand beyond traditional bagged coffee and is also available through subscription programs.
Black Rifle Coffee produces canned and bottled ready-to-drink coffee products sold through wholesale retailers and other distribution channels. This category has become an important part of the company’s national consumer-products strategy.
Black Rifle Energy is the company’s ready-to-drink energy beverage line, launched in late 2024. It extends BRCC’s brand beyond coffee into the broader functional and energy-drink category.
Coffee Club is BRCC’s recurring subscription service for customers who want scheduled deliveries of coffee.
Subscribers can receive whole bean, ground, or single-serve products on a customizable schedule. At the end of 2025, BRCC reported approximately 159,900 active Coffee Club subscribers.
BRCC operates subscription-based merchandise programs in addition to coffee subscriptions.Shirt Club allows qualifying subscribers to receive recurring branded apparel according to current program terms.
Sticker Club is another recurring subscription offering for customers who collect BRCC-branded designs and merchandise.
Current BRCC club terms also reference a Ready-to-Drink Club for recurring beverage deliveries.
BRCC Outposts are physical coffee shops that serve brewed beverages, food items, packaged coffee, and branded merchandise.At the end of 2025, the company reported 35 Outposts, including company-owned and franchised locations.
BRCC sells T-shirts, hats, outerwear, and other branded apparel reflecting its military, veteran, outdoor, and coffee-focused identity.
The company sells coffee-making accessories and equipment that support home brewing.Products can include brewers, drinkware, grinders, and related accessories depending on current inventory.
BRCC offers outdoor and lifestyle merchandise designed to extend the brand beyond beverages.This can include bags, patches, accessories, drinkware, and other branded gear.
BRCC distributes products through national and regional retailers, including outdoor and sporting-goods stores and other consumer channels.Current consumer FAQs identify retailers such as Bass Pro Shops and Cabela’s among the places customers can find BRCC products.
BRCC operates a customer loyalty program that can award discounts and benefits for qualifying purchases and activities.Customers who believe activity was not correctly credited can contact Customer Service through the official support channels.
801-874-1189
801-874-1189
801-874-1189
801-874-1189.
Current support knowledge base
1-385-262-7184.
1-385-262-7184
BRCC also offers live chat and support requests through its online Help Center.
Current subscription-cancellation information also publishes
1-866-556-2722.
A current FAQ lists
1-844-899-9330
for urgent order changes before fulfillment.
No standalone verified universal corporate sales number is prominently published.
No separate billing-only number is prominently published.Use Customer Support for account, subscription, and order billing matters.
No universal regional number is published.
Physical Outposts maintain local contact details where available.
No universal international support line is prominently published.
No corporate emergency hotline is publicly listed.
Investor Relations is primarily handled by email
IR@BlackRifleCoffee.com
BlackRifleIR@icrinc.com.
BRCC does not prominently publish one permanent consumer-facing media phone number on its main IR contact page.
No universal public HR number is prominently listed.
Not applicable for normal consumer service.Individual Outposts may handle local events or venue inquiries separately.
For order, subscription, shipping, Coffee Club, loyalty, damaged-package, or account issues, the best first route is BRCC’s current Help Center. Customers can submit a support request or use live chat, and the current knowledge base lists 1-385-262-7184 for Customer Service. Have your account email and either a recent order number, shipping address, or phone number associated with the account ready so the representative can verify the account more efficiently.
For an order that has just been placed and needs to be changed or canceled, BRCC’s FAQ advises customers to act immediately because orders may move quickly into fulfillment. That page currently publishes 1-844-899-9330 for urgent order-change assistance and notes weekday support availability for that function.
Corporate or investor matters should not be sent through normal order support. For those issues, use the West Valley City headquarters at 3131 W. 2210 S., Suite C, corporate phone 801-874-1189, or the Investor Relations email channels.
Complaints may involve late delivery, subscription charges, damaged coffee, missing products, loyalty credits, merchandise, cancellations, refunds, Outpost experiences, or other customer-service issues. Keep the order number, account email, subscription details, tracking information, photographs, payment records, and earlier support correspondence before escalating.
Start with BRCC Customer Service through the Help Center, live chat, or 1-385-262-7184. Explain the problem clearly, provide the order or subscription information, and describe the outcome you are requesting. For damaged or potentially unsafe coffee products, photographs of the package and product condition can help support the complaint.
If the problem concerns a subscription, use the subscription support process. For an urgent order change, use the order-change channel. Loyalty complaints should include the purchase date and account information, while an Outpost complaint should identify the store location and transaction date.
If the first response does not resolve the issue, ask Customer Service for additional review. Include any existing ticket number, prior correspondence, shipping records, photos, and a short timeline. A concise record makes it easier for a senior representative to determine whether a credit, replacement, or another adjustment is appropriate.
Submit a support ticket through the official Help Center so that the complaint is documented in writing. Written channels are particularly useful for delayed shipments, disputed subscription changes, loyalty issues, and situations where photographs or screenshots need to be attached.
For a serious unresolved complaint, send correspondence to Black Rifle Coffee Company, 3131 W. 2210 S., Suite C, West Valley City, UT 84119. Include the order number, account email, prior case details, supporting evidence, and the resolution requested.
Legal matters, intellectual-property notices, or formal contractual issues should be sent to the appropriate legal channel rather than ordinary Customer Service. Certain legal notices currently use 1144 S. 500 W., Salt Lake City, UT 84101, Attn: Legal Department.
Food-safety concerns can be reported to the applicable state or local health authority and, where relevant, the FDA. Complaints about packaged food labeling, contamination, or manufacturing may involve different agencies depending on the specific product and issue.
For unresolved billing or consumer complaints, customers may contact their state Attorney General or consumer-protection office. A disputed card transaction may also be raised with the card issuer when appropriate. Retain invoices, order confirmations, subscription records, and BRCC responses.
If a significant dispute remains unresolved, review BRCC’s current Terms of Service for contractual dispute procedures, governing law, and any required notice process. Formal legal action should generally come only after documented efforts to resolve the matter directly with the company.
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