rue21 inc
rue21 is an American youth-fashion retail brand focused on affordable, trend-driven apparel and accessories for teens and young adults. The business traces its roots to Pennsylvania Fashions and later developed the rue21 name as its primary retail identity. For many years, the company operated hundreds of stores across malls, outlet centers, and shopping centers throughout the United States, offering casual clothing, denim, graphic tees, dresses, accessories, fragrance, and other fashion merchandise.
The original rue21 operating company encountered repeated financial difficulties and filed for Chapter 11 bankruptcy protection again in May 2024. At the time, the previous company operated approximately 543 leased stores and maintained its corporate headquarters at 800 Commonwealth Drive, Warrendale, PA 15086. The bankruptcy resulted in the shutdown and liquidation of the legacy store network and termination of the former Warrendale headquarters operation.
The rue21 brand subsequently received a new life when Canadian fashion retailer YM Inc. acquired rue21’s brand and intellectual-property assets and began reopening selected stores under new ownership. Current rue21 website materials operate under CR CLICKS ECOMM INC., while official promotional rules identify YM Inc. among rue21’s affiliated and parent-company parties. YM Inc.’s current corporate office is in Toronto, Ontario. Therefore, the old Warrendale, Pennsylvania headquarters should now be treated as a former headquarters rather than the current rue21 corporate office.
rue21 does not currently publish a distinct standalone U.S. corporate headquarters address equivalent to its former Warrendale headquarters.
The brand’s current parent company operates from
YM Inc.
50 Dufflaw Road
Toronto, ON M6A 2W1
Canada.
YM Inc.
50 Dufflaw Road
Toronto, ON M6A 2W1
Canada
This is the current publicly listed office for the parent organization associated with the revived rue21 brand.
For certain rue21 privacy requests, the current rue21 Privacy Policy lists
P.O. Box 128
Sparta, MI 49345
United States
This should be treated as a specialized privacy mailing address rather than the brand’s corporate headquarters.
The former rue21 operating company was headquartered at
800 Commonwealth Drive
Warrendale, PA 15086
United States
Bankruptcy filings confirm this as the former company’s headquarters at the time of its May 2024 Chapter 11 filing. The previous headquarters operation was shut down as part of the liquidation and should no longer be presented as rue21’s current corporate office.
A separate current U.S. rue21 corporate headquarters number is not prominently published.
Current parent-company general enquiries:
1-866-717-7008
This number belongs to YM Inc., the company associated with the revived rue21 brand.
A current standalone rue21 Customer Service phone number is not prominently published on rue21.com.
For current customer-service matters, rue21 publishes:
customerservice@rue21.com
Customers should use this email and the appropriate store contact for purchase, merchandise, promotion, or shopping issues.
Current parent-company office:
YM Inc.
50 Dufflaw Road
Toronto, ON M6A 2W1
Canada
YM Inc. publishes this as its principal office for general enquiries.
rue21 does not currently publish a clearly separate standalone U.S. corporate headquarters comparable to its former Warrendale office.
Current parent-company headquarters:
YM Inc.
50 Dufflaw Road
Toronto, ON M6A 2W1
Canada
rue21 Customer Service: customerservice@rue21.com
YM Inc. General Enquiries: customerservice@yminc.ca.
Fashion Retail, Apparel, Accessories, Youth Fashion and Specialty Retail
The rue21 business traces its origins to the former Pennsylvania Fashions retail operation, while the rue21 brand became the dominant identity of the chain in the early 2000s.
YM Inc.
The current revived rue21 brand operates under new ownership following the 2024 bankruptcy and asset acquisition.
The previous rue21 company operated approximately 543 stores when it filed Chapter 11 in May 2024. Those stores were liquidated.
Under YM Inc., selected rue21 stores were reopened beginning in 2024, and the current website again maintains an active store locator. The company does not prominently publish one definitive current system-wide store total on its main consumer site.
A current standalone rue21 employee total is not publicly disclosed.
YM Inc. describes itself as employing thousands of people across its wider fashion-brand portfolio.
rue21 does not publish standard public walk-in headquarters hours.
Store hours vary by location and should be checked through the current store locator.
https://rue21.com/pages/careers
Current rue21 careers information continues to advertise opportunities within the revived retail brand.
rue21 sells trend-oriented women’s apparel aimed primarily at teens and younger adults. The assortment includes casual tops, fashion basics, seasonal items, going-out styles, and products designed around rapidly changing retail trends.
The brand traditionally emphasizes affordable price points so customers can update wardrobes more frequently without paying premium specialty-retail prices.
rue21 has historically sold men’s clothing alongside its women’s assortment, including T-shirts, hoodies, jeans, shorts, casual tops, and other everyday fashion.
Availability depends on the current store assortment and merchandise strategy under new ownership.
Graphic tees are one of rue21’s recognizable product categories.
Styles commonly focus on music, pop culture, slogans, graphics, licensed designs, and youth-oriented themes, making the category an important part of the brand’s casual-fashion positioning.
rue21 offers jeans and other denim products in multiple washes, cuts, fits, and seasonal styles.
Denim has historically been a major category for both women’s and men’s assortments.
Women’s dresses include casual, party, fitted, seasonal, and trend-focused styles.
Product selection can change quickly because rue21 operates with a fast-fashion retail model centered on frequent new arrivals.
The brand offers crop tops, tanks, casual shirts, sweaters, fitted tops, and other seasonal apparel.
Selections are generally designed to coordinate with denim, skirts, shorts, and other rue21 fashion categories.
rue21 sells fleece, hoodies, sweatshirts, and relaxed casual apparel.
These products are especially prominent during fall and winter merchandising periods and may include both solid and graphic designs.
Shorts include denim styles, casual shorts, lounge options, and seasonal fashion designs.
The category is typically expanded during spring and summer retail seasons.
rue21 offers skirts in casual and trend-focused designs.
Styles can include denim, fitted, mini, and other youth-fashion silhouettes depending on the current collection.
The legacy rue21 business expanded plus-size offerings through its rue+ assortment.
Under the revived retail operation, size availability varies by product and store, so customers should review the current product selection or contact their local rue21.
rue21 sells comfortable apparel such as joggers, leggings, lounge sets, sweatshirts, and other relaxed clothing.
These items are positioned for casual wear, home use, travel, and everyday styling.
Accessories can include jewelry, bags, belts, sunglasses, hats, hair accessories, and other fashion items.
The accessory assortment allows customers to complete outfits while remaining within rue21’s value-fashion positioning.
rue21 has historically maintained a recognizable fragrance category with perfumes, body sprays, and related personal fragrance products.
Availability can vary significantly by store and current merchandise cycle.
The company rotates merchandise around holidays, back-to-school periods, summer, Halloween, winter, and other retail seasons.
Current homepage merchandising shows continued use of seasonal campaigns and trend-based collections.
rue21 currently operates reopened physical stores under its new ownership structure.
Customers can use the brand’s store locator to identify active locations and confirm operating hours.
Current store information is available at
https://rue21.com/tools/locations
The locator should be used instead of old directories because the 2024 bankruptcy closed the former store network and later reopenings created a materially different footprint.
Customers can sign up for rue21 promotional emails containing offers, new-arrival information, promotional campaigns, and store-opening updates.
rue21 allows customers to unsubscribe through marketing messages or by contacting Customer Service.
The revived rue21 brand recruits store and fashion-retail employees.
Current career materials emphasize fashion, people development, learning, inclusion, and internal growth opportunities.
No separate current verified rue21 U.S. corporate-office phone number is prominently published.
Parent-company YM Inc.
1-866-717-7008.
Current parent-company general line
1-866-717-7008
rue21 does not publish a standalone headquarters switchboard for a current U.S. corporate office.
Parent-company routing
1-866-717-7008
No current verified standalone rue21 Customer Service phone number is prominently published.
Use
customerservice@rue21.com.
No universal current rue21 customer-support phone line is prominently listed.
For store-specific problems, contact the applicable store.
Parent company YM Inc.
1-866-717-7008
No separate consumer sales number is published.
Sales take place through active rue21 retail locations and supported digital channels.
No separate verified rue21 Billing Department phone number is publicly listed.
Payment-card or transaction disputes should begin with the store or Customer Service.
No universal rue21 regional-office number is currently published.
Each active rue21 store may have its own local contact information.
Use the current store locator to identify a location.
The current parent company is Canadian.
YM Inc. general enquiries
1-866-717-7008
No corporate emergency or after-hours line is publicly listed.
Not applicable.
rue21 is not an independently publicly traded company.
No permanent rue21 press telephone number is prominently published.
No universal public HR phone number is published.
https://rue21.com/pages/careers
Not applicable.
rue21 is a fashion retailer.
For a problem involving a current rue21 store purchase, start with the location where the transaction occurred. Bring or provide the receipt, purchase date, product details, payment method, and the name of any employee already contacted. Because the current rue21 network was rebuilt under new ownership after the 2024 bankruptcy, local store management is usually the most direct route for a current in-store purchase.
For broader customer-service matters, email customerservice@rue21.com. If the issue concerns the corporate owner rather than a specific store transaction, YM Inc. can be reached at 1-866-717-7008 or customerservice@yminc.ca. Customers should clearly identify that the matter relates to the rue21 brand because YM Inc. operates multiple fashion businesses.
Legacy claims require special care. Purchases, gift cards, debts, employment claims, or obligations arising before the 2024 bankruptcy may relate to the former rue21 entities rather than the current owner. YM Inc. has publicly explained in complaint responses that its acquisition of the brand did not necessarily include responsibility for obligations incurred by the previous bankrupt company.
Complaints can involve a current store purchase, return, promotion, employee interaction, merchandise quality, payment, privacy, or another rue21 issue. Customers should first determine whether the matter involves the current YM Inc.-owned operation or an obligation from the pre-bankruptcy company. Keep receipts, payment records, photographs, store information, emails, and dates before escalating.
Start by emailing customerservice@rue21.com and provide the store location, purchase date, product details, receipt information, and a concise explanation of the complaint. If photographs are relevant, such as for damaged merchandise, keep them available. Clearly state the resolution you are requesting and retain a copy of the message.
For an in-store issue, contact the store directly and ask for the manager. Privacy-related matters should follow the contact method in rue21’s current Privacy Policy. Employment questions should be handled through the careers process. Using the department closest to the issue can produce a faster and more accurate response than escalating immediately to the parent company.
If the first store employee or Customer Service response does not resolve the complaint, request review by a store manager, district leader, or senior Customer Service representative. Provide the original complaint details and identify exactly what remains unresolved. Keep names, dates, correspondence, and any promised follow-up.
Email is particularly useful because customerservice@rue21.com creates a written record of the dispute. Include copies of the receipt or transaction confirmation and a concise chronological summary. Do not send original documents. If the dispute concerns privacy rights, follow the written process in the current Privacy Policy.
If the current rue21 operation does not resolve the complaint, contact parent company YM Inc., 50 Dufflaw Road, Toronto, ON M6A 2W1, or call 1-866-717-7008. Make clear that your complaint concerns rue21, identify the location involved, and include the history of prior attempts to obtain a resolution.
For complaints involving transactions predating the 2024 bankruptcy, determine whether the claim belongs to the former rue21 debtor entities rather than the current brand owner. Former gift cards, debts, or other obligations can have different legal treatment because the current owner acquired assets from the bankrupt business rather than simply continuing every obligation of the former company.
If the complaint involves unfair business practices, privacy rights, misleading advertising, or another regulated consumer issue, contact the appropriate state Attorney General, state consumer-protection office, or privacy regulator. The relevant authority depends on the customer’s state and the nature of the complaint.
For an unresolved card transaction, duplicate charge, merchandise-not-received issue, or refund dispute, customers may contact their card issuer or payment provider and ask about available dispute rights. Consumers can also file complaints with applicable state consumer-protection agencies. Preserve receipts, emails, photographs, and store information before filing.
If a significant dispute remains unresolved, review the purchase terms, applicable store policies, bankruptcy status of any legacy obligation, and governing state law before considering formal legal action. Small-claims court, bankruptcy claims procedures, or other civil remedies may be available depending on when the obligation arose and which legal entity is responsible. Professional legal advice may be appropriate for larger or complex claims.
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