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- Love’s
About Love’s Travel Stops & Country Stores
Love’s Travel Stops & Country Stores, Inc. is one of America’s largest family-owned and operated travel stop and convenience store chains, serving professional truck drivers and everyday motorists across the United States 24 hours a day, 365 days a year. Founded in 1964 by Tom Love and Judy Love with a single leased gas station in Watonga, Oklahoma, Love’s has grown into a nationwide powerhouse with more than 670 locations across 42 states — adding approximately 20 to 40 new stores every year. The company remains entirely privately held by the Love family and is headquartered in Oklahoma City, Oklahoma. Love’s reported $28.6 billion in revenue in 2024 and employs more than 40,000 team members nationwide, making it one of the largest private employers in the United States. In 2026, Love’s announced its $700 million Road Ahead Plan — a major investment in building 20 new locations, remodeling 35 existing locations, and adding 1,500 new truck parking spaces. Love’s has consistently ranked among the Forbes list of America’s largest private companies, reaching as high as No. 10 in 2022.
Quick Information
Industry
Travel Stops, Truck Fueling, Convenience Retail & Roadside Services
Founded
1964, Watonga, Oklahoma
Number of Employees
More than 40,000 team members across all locations and corporate offices
Corporate Office Hours
Monday to Friday, 8:00 AM – 5:00 PM Central Time. Emergency Roadside Assistance is available 24/7Â
comments@loves.com
Website
www.loves.com
Contact Page
www.loves.com/about-us/common-contact-us
Careers Page
www.loves.com/about-us/careers
Products & Services
Love’s Travel Stops provides a comprehensive travel, fueling, dining, and trucking services experience designed to meet the needs of professional truck drivers, RV travelers, and everyday motorists all under one roof. Their full range of products and services includes:
- Diesel & Gasoline Fueling — high-volume diesel fueling for professional truckers with DEF (Diesel Exhaust Fluid) available at all locations, plus gasoline and E85 for motorists
- Compressed Natural Gas (CNG) & Alternative Fuels — CNG fueling lanes available at select locations for natural gas-powered fleets
- Truck Parking — dedicated semi-truck and big rig parking available 24/7 at all travel stop locations, with 1,500 new spaces planned in 2026
- Love’s Country Stores — convenience stores stocked with snacks, drinks, tobacco products, automotive supplies, CB radios, and trucker essentials
- Restaurant & Food Vendors — in-store restaurant partners including McDonald’s, Subway, Arby’s, Burger King, Wendy’s, Hardee’s/Carl’s Jr., Dunkin’, Taco John’s, Chester’s, and Bojangles
- Shower Facilities — clean, private shower rooms available for professional truck drivers at all full-service travel stops
- Laundry Facilities — washer and dryer facilities for long-haul drivers available at most locations
- Love’s Truck Care — full-service truck maintenance and repair available at select locations including tire services, oil changes, and preventive maintenance
- Speedco — a Love’s subsidiary providing quick-lube and lubrication services for professional trucks
- Tire Services — 24-hour emergency tire care and roadside assistance through Love’s Tire Care network
- RV Hookups & RV Stops — dedicated RV parking with electrical hookups at select locations, an expanding service added in 2022
- My Love Rewards — Love’s loyalty program rewarding customers with points for fuel and in-store purchases, redeemable for fuel discounts and merchandise
- Fleet Benefits & Fuel Cards — dedicated fleet fueling programs for commercial transportation companies
- Emergency Roadside Assistance — 24/7 emergency roadside service for trucks and motorists at 1-800-OKLOVES (655-6837)
Corporate Phone Numbers
Main Customer Service & Emergency Roadside Assistance
1-800-OKLOVES (1-800-655-6837) — primary toll-free number for all customer inquiries, feedback, complaints, and 24/7 emergency roadside assistance for truckers and motorists. Available 24 hours a day, 7 days a week for roadside emergencies; available Monday through Friday 8:00 AM to 5:00 PM CT for general customer service.
Customer Support Number
1-800-388-0983 — additional toll-free customer support line for general inquiries and concerns.
Corporate Office Direct
(405) 749-1744 — main Love’s corporate headquarters direct phone line for business, media, and escalated corporate matters. Available Monday through Friday, 8:00 AM to 5:00 PM CT.
Corporate Fax Number
(405) 749-9110 — for sending formal documents, written complaints, and official business correspondence to the corporate team.
Additional Corporate Line
(405) 302-6725 — additional Love’s corporate office direct line.
How to Reach a Real Person at Love’s
The fastest way to speak with a live Love’s representative is to call 1-800-OKLOVES (1-800-655-6837). This number connects to Love’s 24/7 Emergency Roadside Assistance line for urgent roadside needs, and to the Customer Service Center during regular business hours Monday through Friday, 8:00 AM to 5:00 PM CT. When the automated system answers, listen to the menu options and press the number that best matches your inquiry, or press 0 to attempt to reach a live customer service agent directly.
For non-urgent feedback, product complaints, billing disputes, and My Love Rewards account issues, you can also email comments@loves.com or submit a contact form at loves.com/about-us/common-contact-us. Love’s also has an active presence on Facebook and responds to direct messages through its official @LovesTravel Facebook and X accounts. For fleet customers and business account inquiries, contact the corporate office directly at (405) 749-1744 during regular business hours.
Love’s Headquarters & Corporate Office Address
Love’s Travel Stops & Country Stores operates its corporate headquarters at 10601 N Pennsylvania Avenue in Oklahoma City, Oklahoma — specifically in The Village, an incorporated community entirely surrounded by Oklahoma City. The Love’s corporate campus is a three-story building covering approximately 68,000 square feet, housing the company’s executive leadership, finance, operations, marketing, merchandising, human resources, and IT teams. The campus has been the company’s home base for decades and remains one of the most recognizable corporate addresses in Oklahoma. Love’s was originally headquartered at 1713 Westchester Drive in The Village before relocating to the Pennsylvania Avenue address.
Love’s Travel Stops & Country Stores, Inc. — Corporate Headquarters
10601 N Pennsylvania Avenue
Oklahoma City (The Village), Oklahoma 73120
United States
Additional Corporate Location
1537 Grande Avenue
Monte Vista, Colorado 81144
United States
For formal written correspondence and legal documents, use the Oklahoma City headquarters address above. Include your full name, return contact details, and a clear subject line. For mailed complaints, address your letter to Love’s Corporate Office, 10601 N Pennsylvania Ave., Oklahoma City, OK 73120.
How to File a Complaint Against Love’s
Step 1 — Address the Issue at the Location
For the fastest resolution, speak directly with the store manager at the Love’s Travel Stop where the issue occurred. Love’s store managers are empowered to handle most in-store complaints including overcharges, shower quality issues, food quality concerns, and customer experience complaints on the spot. This is particularly effective for billing errors at the fuel pump or point-of-sale, where managers can review transaction records and authorize credits or refunds immediately.
Step 2 — Call Customer Service
If the store manager cannot resolve your issue, call Love’s main customer service line at 1-800-OKLOVES (1-800-655-6837). Have the store location, date of visit, and a description of your complaint ready. Ask the representative to formally log your complaint and provide a case reference number. The line is available during regular business hours Monday through Friday 8:00 AM to 5:00 PM CT, and for roadside emergencies 24/7.
Step 3 — Email the Corporate Team
For a written record of your complaint, email comments@loves.com or submit the online contact form at loves.com/about-us/common-contact-us. Include your full name, contact details, the store location and date, a detailed description of the issue, and any supporting photos or receipts. Responses are typically received within 2 to 3 business days.
Step 4 — Contact the Corporate Office Directly
If your complaint remains unresolved after contacting customer service, call the Love’s corporate office directly at (405) 749-1744 or fax your complaint to (405) 749-9110. You can also write a formal complaint letter to Love’s Travel Stops & Country Stores, Inc., 10601 N Pennsylvania Avenue, Oklahoma City, Oklahoma 73120, Attn: Customer Relations. Include all previous resolution attempts and clearly state the outcome you are requesting.
Step 5 — File a BBB Complaint
File a public complaint with the Better Business Bureau at www.bbb.org. Love’s Travel Stops is registered with the BBB and a public complaint filing typically prompts a faster corporate response within 14 days through the BBB’s mediation process.
Step 6 — Contact the Oklahoma Attorney General
If your complaint involves unfair business practices, consumer fraud, or deceptive fuel pricing in Oklahoma, contact the Oklahoma Attorney General’s Consumer Protection Unit at oag.ok.gov/consumer-protection or by calling 405-521-3921. For fuel-related complaints at travel stops in other states, contact your respective state Attorney General’s consumer protection office.
