KIND Snacks
KIND Snacks
KIND Snacks is a New York-based food and snack brand known for nut bars, fruit and nut bars, whole-grain snacks, protein products, granola, breakfast products, and other better-for-you snacks. The company was founded in 2004 by Daniel Lubetzky, who launched KIND around the idea that consumers should not have to choose between food that tastes good and food made with recognizable, nutrient-dense ingredients.
KIND became widely known for bars made with visible whole nuts, fruit, grains, seeds, and other recognizable ingredients. The company’s product philosophy continues to emphasize that a nutrient-dense food such as nuts, whole grains, or fruit should be the first and predominant ingredient. KIND also states that it avoids artificial sweeteners and added sugar alcohols in its snacks.
KIND is currently part of Mars, Incorporated. Mars initially acquired a minority stake in 2017 and announced the acquisition of KIND North America in 2020. KIND’s current FAQ confirms that founder Daniel Lubetzky’s operational role and financial stake have since concluded under the terms of the Mars acquisition. Daniel Calderoni currently serves as Chief Executive Officer of KIND North America.
KIND does not prominently publish a separate general corporate headquarters switchboard.
For consumer and product inquiries, use:
855-884-5463
855-884-5463
Monday to Friday: 9:00 AM to 5:00 PM ET.
KIND LLC
3 Times Square, 12th Floor
New York, NY 10036
United States
KIND Snacks / KIND LLC
3 Times Square, 12th Floor
New York, NY 10036
United States
Recent official KIND promotional rules from 2025 and 2026 identify 3 Times Square, 12th Floor, New York, NY 10036 as the sponsor address for KIND LLC, making it the strongest current company address available from KIND’s own materials.
Customer Service: customerservice@kindsnacks.com
KIND directs consumers to this address for product questions, complaints, retailer questions, order concerns, and general Customer Care matters.
Packaged Foods, Snack Foods, Consumer Products, Health and Wellness Foods, Granola and Nutrition Snacks
2004
Daniel Lubetzky.
Daniel Calderoni
Daniel Calderoni became CEO of KIND North America in September 2024. He reports into Mars Snacking’s health and wellness leadership organization.
Mars, Incorporated
KIND now operates within the Mars family of companies.
Privately held through Mars, Incorporated
KIND is no longer independently founder-controlled. Its current FAQ states that Daniel Lubetzky’s operational role and financial stake have concluded.
KIND does not currently publish a precise standalone company-wide employee count on its consumer website.
Because the company is privately held within Mars, it does not provide the type of recurring workforce disclosure required of public companies.
KIND does not publish public walk-in hours for its New York office.
Customer Care is available Monday through Friday from 9:00 AM to 5:00 PM Eastern Time.
Not applicable at the KIND level.
KIND is privately held within Mars, Incorporated and does not maintain a public shareholder Investor Relations department.
https://www.kindsnacks.com/careers
KIND recruits across marketing, e-commerce, sales, operations, technology, supply chain, finance, consumer insights, and other functions.
KIND’s product portfolio has expanded far beyond its original fruit-and-nut bar. The brand now competes across snack bars, protein snacks, whole-grain products, granola, breakfast products, and related health-and-wellness categories.
KIND Nut Bars are among the company’s signature products and generally feature whole nuts as the primary ingredient.
Flavors can combine almonds, peanuts, cashews, dark chocolate, sea salt, fruit, caramel, and other ingredients depending on the recipe.
Fruit & Nut Bars combine whole nuts with dried fruit and other recognizable ingredients.
This format reflects the product concept that helped establish KIND when the company launched in 2004.
Dark Chocolate Nuts & Sea Salt is one of KIND’s recognizable snack-bar varieties.
It combines whole nuts with dark chocolate and sea salt and has appeared in both standard and promotional product lines.
KIND offers bars designed around higher protein content for consumers looking for more substantial snacks.
Protein varies by product, and customers should review the nutrition label for the specific variety.
KIND Protein MAX products are designed for consumers seeking higher-protein snack or breakfast options.
Current promotional materials also reference Protein MAX Granola as part of KIND’s evolving portfolio.
KIND Minis provide smaller portion sizes of selected KIND bar flavors.
They are intended for snacking, lunch boxes, travel, and consumers who prefer a smaller serving.
Healthy Grains products combine whole grains with flavors, nuts, fruit, chocolate, and other ingredients.
KIND continues to market whole grains as one of the nutrient-dense foundational ingredients used across its portfolio.
KIND has expanded its grain-based line into products positioned for sustained snacking and energy.
Current 2025 promotions reference Healthy Grain Energy products as part of the company’s newer assortment.
KIND sells granola for breakfast, snacking, yogurt toppings, and other uses.
Products can include nuts, oats, seeds, chocolate, and other ingredients depending on the variety.
Protein-oriented granola extends the KIND brand into higher-protein breakfast and snack occasions.
Current promotional products include KIND Protein MAX Granola.
KIND offers breakfast-oriented bars and grain-based snacks designed for convenient morning consumption.
Products generally emphasize whole grains, nuts, fruit, or related ingredients.
KIND produces cluster-style snacks that combine nuts, grains, and other ingredients into bite-sized pieces.
These products can be eaten directly or used as toppings.
Whole-grain products form an important part of KIND’s broader snack platform.
The company states that whole grains are among the nutrient-dense ingredients that may lead its recipes.
KIND continues to sell products built around combinations of nuts and fruit.
This category reflects the company’s original product heritage and focus on recognizable ingredients.
KIND positions itself as a health-and-wellness snack company rather than a conventional candy-bar company.
Its nutrition philosophy emphasizes nutrient-dense first ingredients and avoiding artificial sweeteners and sugar alcohols.
KIND acquired Nature’s Bakery in 2020 as part of its broader health-and-wellness platform.
Nature’s Bakery is known for soft-baked fig bars and other plant-based snacks and became part of the broader Mars health-and-wellness portfolio alongside KIND.
KIND acquired Creative Snacks Co. in 2019.
Creative Snacks produces products such as nut clusters, trail mixes, granolas, pretzels, and other packaged snacks.
Consumers can purchase selected KIND products online through:
Product availability, package sizes, subscription options, promotions, and shipping terms can change over time.
KIND products are distributed through supermarkets, pharmacies, club stores, mass retailers, convenience stores, online marketplaces, and other retailers.
Customers searching for a specific product can contact Customer Care for retailer guidance.
KIND Customer Care can assist customers looking for selected products near them.
Current FAQ materials direct consumers to 855-884-5463 or customerservice@kindsnacks.com for help finding products.
KIND publishes ingredient and nutrition information for products through its website and packaging.
Consumers with specific dietary concerns should review the current label for the exact product because formulations can vary.
KIND Customer Care helps with damaged products, quality concerns, retailer availability, order questions, and other consumer issues.
The company often requests the UPC, batch code, best-by date, purchase date, retailer, and product information when investigating a complaint.
The KIND Foundation supports social-impact initiatives associated with kindness, empathy, and community.
The social mission has historically been positioned alongside KIND’s commercial snack business.
KIND’s public contact structure is simple, with most consumer issues routed through one central Customer Care line.
KIND does not prominently publish a separate general headquarters phone number.
No separate verified headquarters switchboard is currently promoted.
For general consumer routing:
855-884-5463
No separate public corporate-office number is prominently listed.
855-884-5463.
855-884-5463
customerservice@kindsnacks.com
855-884-5463
Consumers should have the product packaging available when possible.
855-884-5463
855-884-5463
KIND does not publish a separate billing-only telephone number.
Order and payment questions should use Customer Care.
KIND does not prominently publish one universal consumer sales number.
Retail and wholesale distribution relationships are handled through specialized commercial teams.
855-884-5463
KIND does not currently publish a permanent universal press phone on its main Customer Care page.
Media contacts may vary by announcement.
Not applicable.
KIND is privately held within Mars.
KIND does not publish one universal public HR number.
https://www.kindsnacks.com/careers
KIND does not publish a consumer emergency hotline.
Customer Care operates Monday through Friday during published business hours.
Call 855-884-5463 Monday through Friday from 9:00 AM to 5:00 PM Eastern Time or email customerservice@kindsnacks.com. For a product-quality complaint, keep the wrapper or package because KIND’s contact form asks for information such as the UPC, batch code, best-by date, product name, store, purchase date, and order number where applicable.
For online-order concerns, provide the order number and the email used for the purchase. For a food-quality or packaging problem, photos and the original packaging can help Customer Care investigate. If the issue involves privacy rather than product support, use the privacy process described in KIND’s current Privacy Statement.
Current official KIND promotional materials identify:
KIND LLC
3 Times Square, 12th Floor
New York, NY 10036
United States.
3 Times Square, 12th Floor
New York, NY 10036
This is the current New York address appearing in KIND’s recent official promotional rules.
Older official materials identified:
1372 Broadway, 3rd Floor
New York, NY 10018
That address appeared in KIND legal and regulatory materials from earlier years and should now be treated as a former corporate address, not the best current headquarters address.
KIND LLC
KIND’s Terms of Use identify KIND LLC as the company controlling the KIND website and services.
Mars, Incorporated
KIND’s current Privacy Statement explicitly includes Mars, Incorporated as a parent company.
Daniel Calderoni
He was appointed CEO in September 2024.
Daniel Lubetzky
Lubetzky founded KIND in 2004.
KIND’s current FAQ states that his operational role and financial stake have now concluded under the Mars acquisition structure.
Mars initially took a minority stake in KIND in:
2017.
Mars announced the acquisition of KIND North America in:
November 2020
The transaction combined KIND North America and KIND International into a broader organization within Mars.
KIND operates within Mars’ health-and-wellness snacking business while retaining its consumer brand identity.
The company remains focused on snack products built around whole nuts, whole grains, fruit, and related nutrient-dense ingredients.
Customers may need to file a complaint concerning a damaged product, unusual taste or smell, foreign material, missing products, an online order, billing, food quality, allergic reaction concern, retailer availability, or another KIND product experience. Keep the original packaging, receipt, UPC, batch code, best-by date, purchase date, and photographs where appropriate.
Call 855-884-5463 or email customerservice@kindsnacks.com. Explain the issue clearly and provide the product name, UPC, batch code, best-by date, purchase location, purchase date, and photographs where relevant. KIND’s own contact form requests these details because they can help identify the manufacturing batch and investigate product-quality concerns.
If the complaint involves contamination, damaged packaging, an unusual odor, foreign material, or another potential quality issue, do not immediately discard the package unless safety requires it. Keep the wrapper, box, batch code, and remaining product until Customer Care explains whether the company needs additional information. Document the condition with clear photographs and retain the purchase receipt where possible.
If the first response does not resolve the problem, reply to the same Customer Care correspondence and request additional review. Include the original case information, dates, representative responses, photos, and the resolution you are requesting. Maintaining the same email thread can make it easier for the next representative to review the complete history.
For a serious unresolved corporate matter, written correspondence can be directed to KIND LLC, 3 Times Square, 12th Floor, New York, NY 10036. Include your full contact information, product details, lot or batch data, purchase information, previous support history, and a concise chronological explanation. Send copies rather than irreplaceable originals and retain proof of delivery.
If the issue involves food safety, contamination, mislabeling, or another regulated food concern, an external complaint may be appropriate through the U.S. Food and Drug Administration or the relevant state or local authority depending on the product and circumstances. Payment disputes may involve the card issuer, while general consumer complaints can be submitted to the applicable state Attorney General or consumer-protection office. Preserve the packaging, batch information, receipt, photos, and KIND’s responses before escalating.
Ramona Tire is an automotive service company that provides a wide range of tire and…
Car-X Tire & Auto is a well-known automotive service chain in the United States, specializing…
Curo Financial Technologies Corp. is a company that provides a range of financial services, primarily…
Enova International, Inc. is a financial technology (fintech) company that provides online financial services to…
Community Choice Financial Inc. (CCFI) is a financial services company that provides a variety of…
Smile Brands Inc. is a leading provider of business support services to dental practices in…
This website uses cookies.