Subaru of America
Subaru of America
Subaru of America, Inc. is the U.S. sales and marketing subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts, accessories, connected services, and ownership-support programs throughout the United States. Subaru of America has been based in the Delaware Valley since 1968 and moved into its current Camden, New Jersey headquarters in 2018.
Subaru’s U.S. operations include corporate offices, regional field offices, regional distribution centers, port facilities, training operations, retailer support, marketing, customer advocacy, sales, service, and product management. The company works with more than 600 authorized Subaru retailers nationwide and also coordinates closely with Subaru of Indiana Automotive, the company’s U.S. vehicle manufacturing operation in Lafayette, Indiana.
Subaru of America is a wholly owned subsidiary of Subaru Corporation and maintains its corporate headquarters at One Subaru Drive in Camden. Its business is focused on vehicle distribution, customer support, retailer operations, ownership services, parts and accessories, connected vehicle technology, and brand development in the U.S. market.
856-488-8500
1-800-SUBARU3
1-800-782-2783
Subaru’s Customer Advocacy Department uses this number for general customer questions and vehicle concerns.
Subaru of America, Inc.
One Subaru Drive
Camden, NJ 08103
United States
Subaru of America, Inc.
One Subaru Drive
Camden, NJ 08103
United States
Subaru officially identifies Camden, New Jersey as its U.S. corporate headquarters.
Privacy: privacy@subaru.com
Subaru of America Foundation: foundation@subaru.com
Recruiting / Accommodation: SOARecruit@subaru.com
General customer-service issues should normally be submitted through Subaru’s official Customer Support system rather than through a general corporate email.
Automotive, Vehicle Distribution, Automotive Retail Support, Connected Vehicle Services, Parts and Accessories
1968 in the United States
Subaru of America has maintained operations in the Delaware Valley since 1968. Its parent company, Subaru Corporation, has a longer corporate history in Japan.
More than 1,300 Subaru of America employees nationwide
Subaru’s current careers information states that Subaru of America employs more than 1,300 people across its headquarters, field offices, distribution centers, and port operations. This figure does not include thousands of employees at Subaru of Indiana Automotive or workers employed by independent Subaru retailers.
Subaru does not publicly list standard walk-in visitor hours for its Camden corporate headquarters.
Customer Advocacy hours are currently:
Monday to Thursday: 8:00 AM to 8:00 PM Eastern Time
Friday: 10:30 AM to 5:00 PM Eastern Time
Saturday: 8:30 AM to 5:00 PM Eastern Time
Sunday: Closed
Roadside Assistance is available 24 hours a day, 365 days a year.
Subaru of America is not separately publicly traded. It is a wholly owned subsidiary of Subaru Corporation.
Subaru Corporation Investor Relations:
https://www.subaru.co.jp/en/ir/
Subaru Corporation shares are listed on the Tokyo Stock Exchange under stock code 7270.
https://www.subaru.com/about/careers.html
Subaru offers careers in sales, marketing, customer advocacy, product management, service, accounting, information technology, human resources, legal, distribution, and other functions.
Subaru of America supports the sale, distribution, ownership, servicing, and marketing of Subaru vehicles throughout the United States. Its operations include vehicle sales support, parts and accessories, warranties, roadside assistance, connected services, finance partnerships, and customer-care programs.
Subaru markets passenger vehicles, crossovers, SUVs, and performance models through its authorized U.S. retailer network.
The company’s lineup varies by model year and includes vehicles designed around all-wheel-drive capability, safety, practicality, outdoor use, and everyday transportation.
The Subaru Crosstrek is a compact crossover designed for drivers seeking a smaller vehicle with crossover capability.
It typically combines Subaru’s all-wheel-drive technology with passenger comfort, cargo space, and available driver-assistance features.
The Subaru Forester is a compact SUV positioned for family, commuting, and outdoor use.
It offers passenger and cargo space along with Subaru’s safety and all-wheel-drive technologies.
The Subaru Outback is one of Subaru’s most recognizable U.S. vehicles.
It combines crossover and wagon characteristics with higher ground clearance, cargo versatility, and all-wheel-drive capability.
The Subaru Ascent is a larger SUV designed for customers who need additional passenger capacity.
It provides three-row seating and family-oriented features depending on trim and model year.
The Subaru Impreza is a compact passenger vehicle offered for drivers seeking an everyday Subaru with all-wheel-drive capability.
Features and body styles vary by model year.
The Subaru Legacy has historically served as Subaru’s midsize sedan offering in the U.S. market.
Availability depends on current model-year production and product strategy.
The Subaru WRX is Subaru’s performance-oriented sports sedan.
It is designed around turbocharged performance, responsive handling, and motorsport-inspired engineering.
The Subaru BRZ is a rear-wheel-drive sports coupe focused on handling and driver engagement.
It differs from most other Subaru vehicles by using a rear-wheel-drive layout rather than the brand’s typical all-wheel-drive configuration.
Subaru also participates in the battery-electric vehicle market.
Its EV offerings and future electric lineup form part of the company’s broader transition toward electrified vehicle technologies.
Subaru distributes genuine replacement parts to authorized retailers.
These parts are used for vehicle maintenance, repairs, warranty work, and replacement of original vehicle components.
Customers can purchase Subaru-branded accessories designed for specific vehicle models.
Products may include cargo accessories, roof equipment, interior protection products, pet-related accessories, exterior items, and lifestyle products.
New Subaru vehicles include warranty coverage subject to applicable terms and mileage limits.
Customers should review their specific Warranty & Maintenance Booklet for coverage details, exclusions, and claim requirements.
Subaru provides Roadside Assistance for eligible vehicles during the applicable warranty period.
Services can include towing, jump-start assistance, gasoline delivery, flat-tire service, emergency lockout service, and retailer-location assistance.
MySubaru is Subaru’s digital ownership platform.
Eligible owners can access vehicle information, service-related features, connected services, account tools, and selected remote vehicle functions through supported applications.
Subaru provides connected vehicle services for qualifying vehicles.
Available features may include remote vehicle functions, safety services, subscription management, and stolen vehicle recovery assistance.
Certain newer Subaru vehicles use SubaruConnect for connected vehicle functions.
Support for SubaruConnect is available 24/7 at 866-384-3574.
Subaru customers may finance eligible vehicle purchases or leases through Subaru Motors Finance, which is administered through Chase.
Customers with finance-agreement questions can contact Subaru Motors Finance at 800-662-3325.
Subaru works with more than 600 authorized retailers throughout the United States.
Retailers handle vehicle sales, maintenance, repairs, warranty service, parts, accessories, and many customer-facing vehicle concerns.
Authorized Subaru retailers provide routine maintenance such as oil changes, inspections, tire services, brake work, fluid replacement, and scheduled service.
Maintenance requirements vary by model, year, mileage, and driving conditions.
Subaru provides recall information and works with authorized retailers to complete applicable recall repairs.
Customers should use their vehicle identification number to determine whether a vehicle has an open recall.
Subaru publishes several verified numbers for corporate, customer, roadside, connected services, financing, and recruiting matters. Customers should use the number that best matches their reason for calling.
856-488-8500
This number is published with Subaru of America’s One Subaru Drive corporate address.
856-488-8500
This is the primary public corporate number associated with Subaru’s Camden headquarters.
856-488-8500
The same number is associated with Subaru of America, Inc. at One Subaru Drive.
856-488-8500
This number may be used for appropriate corporate-level inquiries.
1-800-782-2783
Also written as:
1-800-SUBARU3
This is Subaru’s main Customer Advocacy and Customer Support number.
1-800-782-2783
Customers can use this number for general Subaru questions, vehicle concerns, MySubaru support, and qualifying ownership issues.
1-800-782-2783
This is Subaru’s primary toll-free Customer Support number.
1-800-782-2783
Subaru’s warranty materials direct customers with unresolved retailer concerns to the Customer Advocacy Department at this number.
1-800-261-2155
Subaru Roadside Assistance is available 24 hours a day for qualifying vehicles and includes services such as towing, battery jump-starts, flat-tire assistance, fuel delivery, and emergency lockout help.
855-753-2495
This number is intended for questions regarding MySubaru Connected Services, supported subscriptions, and eligible stolen vehicle recovery features.
866-384-3574
Live agent assistance for SubaruConnect is available 24/7.
866-595-1625
This number is provided for qualifying in-vehicle AT&T Wi-Fi hotspot support.
800-662-3325
Customers with questions about eligible Subaru finance agreements administered through Chase can use this number.
Subaru of America does not publish one universal nationwide vehicle-sales number.
Customers interested in purchasing a Subaru should contact an authorized Subaru retailer.
1-800-782-2783
This is the main verified general Subaru support number.
Subaru of America does not publish one universal billing number for every customer transaction.
Vehicle financing and lease account questions should generally be directed to Subaru Motors Finance at 800-662-3325 when applicable.
Subaru maintains regional and field operations throughout the United States, but it does not publish one universal Regional Office telephone number.
The appropriate contact depends on geography and business function.
Subaru does not operate consumer branch offices in the same manner as a retail bank.
Vehicle sales and local support are primarily handled by independently operated authorized Subaru retailers.
Individual Subaru retailers maintain their own local telephone numbers.
Customers should use Subaru’s retailer finder to locate the correct dealership.
Subaru of America serves the U.S. market.
Customers outside the United States should use the appropriate Subaru distributor or national organization for their country.
Roadside Assistance: 1-800-261-2155
This number is available 24/7 for eligible roadside emergencies.
For immediate police, fire, or medical emergencies, customers should contact local emergency services.
Subaru of America does not operate a separate public Investor Relations department because it is a wholly owned subsidiary.
Investor relations are handled by parent company Subaru Corporation in Japan.
Subaru maintains a dedicated U.S. media operation through its corporate communications and media center.
Because individual press contacts can change depending on the announcement, media professionals should use the latest official Subaru Media Center contact information rather than relying on an older personal number.
800-624-5848
Subaru publishes this number for applicants who require reasonable accommodation during the job-search or application process.
This email is also provided for qualifying employment accommodation requests.
Not applicable.
Subaru of America is an automotive company and does not operate a conventional reservation or booking service.
Customers who need assistance with a Subaru vehicle can call 1-800-SUBARU3, or 1-800-782-2783, to reach Subaru Customer Advocacy. Before calling, have the vehicle identification number, model, model year, current mileage, retailer name, service history, and a clear description of the problem available. Subaru’s current Customer Advocacy hours are Monday through Thursday from 8:00 AM to 8:00 PM Eastern Time, Friday from 10:30 AM to 5:00 PM, and Saturday from 8:30 AM to 5:00 PM.
If the issue involves roadside assistance, call 1-800-261-2155, which operates 24 hours a day. MySubaru Connected Services customers can use 855-753-2495, while SubaruConnect customers can call 866-384-3574. Customers with a financing question should use Subaru Motors Finance at 800-662-3325 rather than the general corporate number. Using the department-specific contact usually provides a faster route to a representative.
Subaru of America’s current U.S. headquarters are located at:
Subaru of America, Inc.
One Subaru Drive
Camden, NJ 08103
United States
Corporate Phone: 856-488-8500
Subaru moved into its Camden headquarters in 2018 after decades of operating elsewhere in the Delaware Valley.
Subaru of America, Inc.
One Subaru Drive
Camden, NJ 08103
United States
The Camden headquarters supports executive leadership, sales, marketing, customer advocacy, product management, accounting, information technology, human resources, legal services, and other corporate functions.
Subaru of America, Inc.
Customer Advocacy Department
One Subaru Drive
Camden, NJ 08103-9800
United States
Phone: 1-800-782-2783
Subaru’s warranty materials instruct customers with unresolved concerns to contact the Customer Advocacy Department using this address and phone number.
Subaru of America, Inc.
Attention: Legal Department
One Subaru Drive
Camden, NJ 08103
United States
Subaru’s current website terms identify this address for specified legal and arbitration correspondence.
Subaru of America Foundation, Inc.
One Subaru Drive
Camden, NJ 08103
United States
Email: foundation@subaru.com
The Foundation primarily supports qualifying nonprofit programs and community initiatives.
Subaru’s U.S. manufacturing operations are based in Lafayette, Indiana through Subaru of Indiana Automotive.
The manufacturing operation employs more than 5,600 associates and serves as Subaru’s primary North American vehicle assembly facility.
Subaru operates regional distribution centers in locations including:
Aurora, Colorado; Coppell, Texas; Douglasville, Georgia; Florence, New Jersey; Gresham, Oregon; Lebanon, Indiana; Ontario, California; and Portland, Oregon.
These facilities support parts and vehicle distribution and should not be confused with Subaru’s Camden corporate headquarters.
Subaru also maintains field offices and regional operations in cities across the United States.
These offices support retailer operations, sales, market development, service, and other regional business functions.
Customers who experience a problem involving a Subaru vehicle, warranty claim, dealership interaction, repair, recall, parts issue, connected service, financing matter, or customer-service experience should gather all relevant information before beginning the complaint process. Keep the vehicle identification number, purchase documents, repair orders, invoices, dates, mileage, retailer information, photographs, and copies of previous correspondence. Complete records can help Subaru understand the issue and determine what action has already been taken.
Begin by contacting the authorized Subaru retailer involved in the sale, repair, maintenance, or warranty issue and ask to speak with the appropriate manager. Explain the concern clearly and provide the vehicle identification number, current mileage, service dates, repair orders, and a description of the problem. For service issues, ask whether the vehicle has been inspected and what diagnosis or repair has been recommended. If the complaint involves a previous repair, provide copies of earlier service records and explain why the issue remains unresolved. Keep a written record of the manager’s name, the date of the conversation, and the response you received.
If the retailer cannot resolve the concern, contact Subaru of America’s Customer Advocacy Department at 1-800-782-2783. Explain the problem, identify the authorized retailer involved, and provide your vehicle identification number, model, mileage, and details of previous repair or service attempts. Subaru’s warranty guidance specifically recommends contacting Customer Advocacy when a concern cannot be resolved through retailer management. Clearly explain what resolution you are seeking and ask whether a case number will be assigned. Save the case number and representative’s name for future follow-up.
Customers can also submit a written inquiry or complaint through Subaru’s official Customer Support portal at https://contactus.subaru.com/. Written complaints are useful when the concern involves multiple repairs, a detailed timeline, warranty questions, or other information that may be difficult to explain in a short phone call. Include your contact information, VIN, retailer name, service dates, mileage, and a concise description of the issue. Mention the Customer Advocacy case number if one has already been created. Keep screenshots or copies of your submission and any response received from Subaru.
For a serious or unresolved vehicle concern, customers may send written correspondence to Subaru of America, Inc., Customer Advocacy Department, One Subaru Drive, Camden, NJ 08103-9800, United States. Include your full name, address, telephone number, VIN, retailer information, vehicle age and mileage, and a chronological description of the complaint. Attach copies rather than originals of repair orders, invoices, photographs, emails, warranty documents, or other supporting records. Clearly state what steps have already been taken through the retailer and Customer Advocacy and what resolution you are requesting. Keep a complete copy of the letter and proof of mailing for your records.
If the matter remains unresolved after working with the retailer and Subaru of America, additional options depend on the nature of the dispute and your location. Warranty, vehicle safety, financing, consumer-protection, or repair disputes may fall under different state or federal agencies, arbitration programs, or other dispute-resolution procedures. Review your vehicle warranty booklet, purchase agreement, finance contract, and Subaru’s applicable legal terms before choosing the next step. Keep all repair records, case numbers, correspondence, invoices, and notes from conversations available for any external complaint. For safety-related defects or recalls, customers may also need to use the appropriate federal vehicle-safety reporting process.
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