Subaru of America
About Subaru of America
Subaru of America, Inc. (SOA) is the U.S. sales, marketing, distribution, and customer-support subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts, and accessories through a nationwide network of authorized Subaru retailers.
Subaru of America is headquartered in Camden, New Jersey, and operates corporate offices, regional offices, distribution centers, ports, and other facilities throughout the United States. The company is guided by its Subaru Love Promise®, which focuses on supporting customers, communities, employees, and the environment.
Quick Information
Industry
Automotive — Vehicle Sales, Distribution, Parts, Accessories & Customer Services
Founded
1968 — Subaru of America has been based in the Delaware Valley since 1968 and later moved to its current Camden, New Jersey headquarters in 2018.
Parent Company
Subaru Corporation
Number of Employees
Approximately 1,500 team members across Subaru of America’s U.S. headquarters, field offices, training facilities, regional distribution centers, and ports.
Corporate Office Hours
Monday–Friday during regular corporate business hours. Customer Advocacy hours vary by day and are listed below.
privacy@subaru.com — Privacy-related inquiries.
SOARecruit@subaru.com — Employment accommodation and recruiting-related inquiries.
Subaru’s general customer-service system primarily directs customers to its Customer Advocacy phone line and online contact resources rather than publishing a general customer-service email address.
Website
Corporate Website
Customer Service
1-800-782-2783 (1-800-SUBARU3)
Careers Page
www.subaru.com/about/careers.html
Products & Services
Subaru of America provides a broad range of automotive products and customer services, including:
- Subaru Vehicles — Passenger vehicles and SUVs designed for everyday driving, outdoor activities, and varying road conditions.
- SUVs & Crossovers — Models including Forester, Outback, Crosstrek, Ascent, and other Subaru vehicles.
- Sedans & Performance Vehicles — Vehicles such as the WRX and BRZ.
- Electric Vehicles — Subaru’s electric and electrified vehicle offerings.
- Vehicle Parts — Genuine Subaru replacement and maintenance parts.
- Accessories — Genuine Subaru accessories designed for vehicles and outdoor lifestyles.
- Vehicle Maintenance — Maintenance and service support through authorized Subaru retailers.
- Warranty Support — New-vehicle and applicable warranty assistance.
- Recall Support — Recall information and safety-related repair assistance.
- Roadside Assistance — Emergency roadside services for eligible Subaru owners.
- MySubaru — Digital services and connected vehicle features available through the MySubaru platform.
- Subaru Starlink / Connected Services — Connected vehicle services and safety-related features on eligible models.
- Financing Programs — Financial programs and financing options available through Subaru and participating retailers.
- Vehicle Research — Online tools for researching models, specifications, features, pricing, and availability.
- Retailer Network — Nationwide network of authorized Subaru retailers providing vehicle sales, service, parts, and customer support.
- Subaru Love Promise® — Community and charitable initiatives supporting causes related to health, education, environment, pets, and community.
- Subaru Share the Love® Event — Annual charitable initiative supporting nonprofit organizations and hometown charities.
Subaru of America operates nationwide with corporate, manufacturing, distribution, regional, and retail operations. Subaru’s U.S. network includes more than 600 retailers, eight regional distribution offices, three regional offices, and 12 zone offices.
Corporate Phone Numbers
Main Customer Advocacy Number
1-800-782-2783 (1-800-SUBARU3) — Subaru of America’s Customer Advocacy Department.
Customer Advocacy Hours
Monday–Thursday: 8:00 AM–8:00 PM ET
Friday: 10:30 AM–5:00 PM ET
Saturday: 8:30 AM–5:00 PM ET
Sunday: Closed.
Roadside Assistance
1-800-261-2155 — Subaru Roadside Assistance. Services include eligible roadside assistance such as towing, jump-starts, and emergency lockout assistance.
Accessibility Support
1-800-782-2783 — Subaru Customer Advocacy can assist customers experiencing accessibility issues with Subaru.com.
Employment / Recruiting Accommodation
1-800-624-5848 — Employment-related reasonable accommodation support.
Recruiting Email
How to Reach a Real Person at Subaru of America
For general vehicle, ownership, warranty, retailer, recall, or customer-service questions, customers can contact Subaru Customer Advocacy at 1-800-782-2783 (1-800-SUBARU3). Subaru also provides an online Customer Self-Service portal for owners and other customer-support resources.
For immediate roadside assistance, customers can call 1-800-261-2155 or contact their local authorized Subaru retailer.
For a complaint involving a specific Subaru retailer, customers should first document the retailer’s name and location, date of the visit, vehicle information, and details of the problem before contacting Customer Advocacy.
For privacy-related questions, customers can contact privacy@subaru.com.
Subaru of America Headquarters & Corporate Office Address
Subaru of America, Inc. — Corporate Headquarters
One Subaru Drive
Camden, NJ 08103
United States
Subaru of America — Main Website
Subaru of America — Customer Service
1-800-782-2783
Subaru of America — Roadside Assistance
1-800-261-2155
Subaru of America — Privacy Email
Subaru of America — Recruiting Email
Subaru of America — Careers
www.subaru.com/about/careers.html
Subaru of America also operates regional field offices in locations including Atlanta, Chicago, Columbus, Dallas, Denver, Los Angeles, Minneapolis, Orlando, Philadelphia, Portland, San Francisco, and Washington, D.C. Its distribution network includes facilities across the United States.
How to File a Complaint Against Subaru of America
Step 1 — Contact the Subaru Retailer
For a complaint involving a specific dealership or retailer, first contact the retailer’s management and explain the issue.
Step 2 — Contact Subaru Customer Advocacy
If the issue is not resolved by the retailer, contact Subaru of America Customer Advocacy at 1-800-782-2783 (1-800-SUBARU3).
Step 3 — Provide Vehicle Information
Have the vehicle identification number (VIN), model, model year, mileage, retailer information, repair orders, and purchase information available.
Step 4 — Explain the Complaint Clearly
Describe what happened, when the issue occurred, what repairs or services were performed, and what resolution you are requesting.
Step 5 — Provide Supporting Documentation
Keep copies of purchase documents, repair orders, invoices, photographs, warranty documents, recall notices, emails, and other relevant records.
Step 6 — Request a Resolution
Clearly explain the resolution you are seeking and ask Subaru Customer Advocacy to document the complaint and provide any available reference information.
Step 7 — Follow Up With Subaru
If the issue remains unresolved, follow up with Customer Advocacy and reference your previous communication.
Step 8 — Escalate the Matter
If necessary, request escalation to the appropriate Subaru customer-relations or management team.
Step 9 — Contact the Appropriate Regulatory Agency
For serious unresolved vehicle-safety or automotive issues, customers may consider contacting the appropriate state or federal regulatory authority, including the National Highway Traffic Safety Administration (NHTSA) when applicable.
Step 10 — Consider Further Legal or Regulatory Action
If a significant matter cannot be resolved through Subaru, the retailer, and appropriate regulatory channels, customers may consider obtaining independent legal advice or pursuing another appropriate legal or regulatory remedy. Keep all vehicle records, repair documents, photographs, correspondence, and complaint documentation before escalating the matter.
