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- Planet Fitness
About Planet Fitness
Planet Fitness, Inc. is a global fitness-club franchisor and operator headquartered in Hampton, New Hampshire. The company is known for its affordable gym memberships, purple-and-yellow branding, Judgement Free Zone® positioning, cardio and strength equipment, free in-club fitness training, digital workouts, and PF Black Card® amenities.
Planet Fitness was founded in 1992 in Dover, New Hampshire and has grown into one of the world’s largest fitness-club systems by membership and club count. As of December 31, 2025, Planet Fitness reported approximately 20.8 million members and 2,896 clubs across all 50 U.S. states, Washington, D.C., Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. Approximately 90% of its clubs are independently owned and operated franchise locations.
Planet Fitness is publicly traded and led by Colleen Keating, Chief Executive Officer. The company continues to expand clubs, upgrade fitness equipment, develop recovery amenities, and enhance its mobile and digital experience.
Quick Information
Corporate Phone Number
603-750-0001
Option 2 is published for Customer Service through Planet Fitness corporate support.
Customer Service Number
603-750-0001, Option 2
Planet Fitness also recommends contacting the member’s home club directly for billing and membership questions whenever possible.
Corporate Office Address
Planet Fitness, Inc.
4 Liberty Lane West
Hampton, NH 03842
United States
Headquarters Address
Planet Fitness, Inc.
4 Liberty Lane West
Hampton, NH 03842
United States
Planet Fitness Investor Relations confirms this as the current corporate headquarters.
Investor Relations: investor@planetfitness.com
Privacy: privacy@planetfitness.com.
Industry
Fitness Clubs, Gyms, Franchising, Health and Wellness, Exercise Equipment and Digital Fitness
Founded
1992
The company was founded in Dover, New Hampshire.
Current CEO
Colleen Keating
She joined Planet Fitness as CEO in 2024.
Current CFO and President, International
Sudhanshu Priyadarshi
He was appointed CFO and President, International effective June 25, 2026.
Number of Members
As of December 31, 2025:
Approximately 20.8 million members.
Number of Clubs
As of December 31, 2025:
2,896 clubs
Current Planet Fitness consumer materials now refer to 2,900+ locations.
Franchise Ownership
Approximately:
90% of Planet Fitness clubs are independently owned and operated by franchisees.
2025 Revenue
Planet Fitness reported approximately:
$1.3 billion in total revenue for 2025.
Stock Listing
New York Stock Exchange
Ticker:
PLNT.
Corporate Office Hours
Planet Fitness does not publish standard public walk-in hours for headquarters.
Member Services currently publishes:
Monday to Friday: 9:00 AM to 6:00 PM ET.
Website
https://www.planetfitness.com/
Investor Relations
https://investor.planetfitness.com/
Careers Page
https://www.planetfitness.com/careers
Planet Fitness Products & Services
Planet Fitness centers its business around affordable gym memberships, fitness equipment, digital workouts, free in-club fitness training, and premium PF Black Card® recovery and wellness amenities.
Classic Membership
The Classic membership provides unlimited access to the member’s home Planet Fitness club.
Current national promotions generally start at approximately $15 per month, although pricing, startup fees, annual fees, and commitment requirements vary by location.
PF Black Card Membership
PF Black Card® is Planet Fitness’s premium membership tier.
It includes access to Planet Fitness locations worldwide, guest privileges, premium digital workouts, and qualifying Black Card Spa amenities.
Worldwide Club Access
PF Black Card members can use participating Planet Fitness locations outside their home club.
Planet Fitness currently promotes access to more than:
2,900 locations.
Bring a Guest Anytime
PF Black Card members can bring one guest during qualifying visits.
Guest rules and age requirements apply.
Free In-Club Fitness Training
Planet Fitness offers free small-group fitness training with certified fitness trainers.
Members can learn how to use equipment, participate in guided sessions, and receive basic workout-planning assistance.
Cardio Equipment
Planet Fitness clubs provide treadmills, stationary bikes, elliptical machines, stair machines, and other cardio equipment.
Exact equipment brands and quantities vary by club.
Strength Equipment
Clubs provide selectorized strength machines, free-weight areas, Smith machines, cable stations, and other resistance-training equipment.
Planet Fitness has expanded equipment offerings and floor layouts since 2025.
PF App Workouts
Classic members can access free workout content through the Planet Fitness mobile app.
The app supports gym and at-home fitness routines.
PF+ Premium Digital Workouts
PF Black Card members receive access to expanded PF+ digital fitness content.
Availability and features can vary by membership and market.
HydroMassage
PF Black Card Spa locations may provide HydroMassage®.
The system uses heated water pressure to provide a massage experience without requiring members to change clothes.
Massage Chairs
Massage chairs are available to PF Black Card members at participating clubs.
Availability depends on the club.
Tanning
Selected clubs provide tanning services as a PF Black Card benefit.
Age and frequency restrictions depend on state and local laws.
Total Body Enhancement
Selected clubs offer Total Body Enhancement equipment using red-light technology and vibration features.
This benefit is generally associated with PF Black Card memberships.
Wellness Pod
Certain clubs have introduced Wellness Pods with customizable visual, audio, temperature, and scent features.
Availability varies significantly by location.
Recovery Lounge
Selected locations offer Recovery Lounge equipment with targeted cold and warming features intended for post-workout recovery.
This amenity is available only at participating locations.
Red-Light Recovery
Planet Fitness has expanded recovery-focused red-light amenities within selected Black Card Spa locations.
The company highlighted these enhancements in its September 2026 brand update.
Free Wi-Fi
Participating clubs provide complimentary Wi-Fi to members.
Partner Rewards and Discounts
Members can access selected partner discounts through Planet Fitness membership programs.
PF Black Card members receive additional premium perks.
50% Off Select Drinks
PF Black Card members receive qualifying discounts on selected beverages sold at participating clubs.
Planet Fitness Mobile App
The PF App supports digital workouts, account access, billing tools, membership information, and other member services.
Planet Fitness launched an enhanced mobile-app experience in September 2026.
Online Billing Management
Members can update billing information and make qualifying payments online or through the PF App.
The option appears under My Billing Info & Balance.
Online Cancellation
Many memberships and club pages now advertise the ability to cancel online.
Exact cancellation terms depend on the membership agreement and home club.
High School Summer Pass
Planet Fitness operates the High School Summer Pass program, which gives eligible teens free summer access during annual promotional periods.
In 2026, the company said approximately 3.7 million teens participated.
Franchise Opportunities
Planet Fitness is a major fitness franchisor.
Approximately 90% of clubs are franchise-owned, with corporate teams supporting franchise development, operations, equipment, marketing, and technology.
Planet Fitness Corporate Phone Numbers
Corporate Phone Number
603-750-0001
Corporate Headquarters Number
603-750-0001
Headquarters Number
603-750-0001
Corporate Office Number
603-750-0001
Customer Service Number
603-750-0001, Option 2
This is the published Corporate Support Line for membership inquiries.
Member Services Hours
Monday to Friday: 9:00 AM to 6:00 PM ET.
Home Club Support
Planet Fitness states that a member’s home club is the best first contact for:
Billing
Membership questions
Account changes
and:
Club-specific issues.
Billing Support
Contact your home club first.
Members can also update payment information through the PF App or online account.
Membership Cancellation Support
Contact your home club or use eligible online cancellation tools where supported.
Investor Relations Email
investor@planetfitness.com.
Privacy Email
privacy@planetfitness.com.
Shop Planet Fitness Number
877-521-9840
This line handles Shop Planet Fitness merchandise orders and is not the main gym-membership line.
Franchise Number
Planet Fitness does not prominently publish one universal franchise-development telephone number on the consumer site.
Franchise information is available through the corporate franchising section.
Local Club Number
Each Planet Fitness club has its own phone number.
Club Locator:
https://www.planetfitness.com/gyms
Regional Office Number
Planet Fitness does not publish one universal regional-office number.
International Number
International members should contact the relevant local Planet Fitness club or country-specific support channel.
Emergency / After-Hours Number
Planet Fitness does not publish a nationwide corporate emergency hotline.
Immediate medical, police, or fire emergencies should be reported to local emergency services.
Media / Press Number
Planet Fitness does not prominently publish one universal consumer-facing press number on its Contact Us page.
Human Resources Number
Planet Fitness does not publish one universal public HR telephone number.
Careers:
https://www.planetfitness.com/careers
How to Reach a Real Person at Planet Fitness
For billing, membership, cancellation, payment, or club-related questions, Planet Fitness recommends contacting your home club directly. Local staff have access to the membership record and can address most account issues. If the home club is unavailable or the matter requires corporate assistance, call 603-750-0001 and select Option 2 for Customer Service.
Before contacting support, have your full name, home-club location, membership details, billing information, and dates of previous interactions ready. For investor questions use investor@planetfitness.com, while privacy requests can be sent to privacy@planetfitness.com.
Planet Fitness Headquarters & Corporate Office Address
Planet Fitness’s current corporate headquarters is
Planet Fitness, Inc.
4 Liberty Lane West
Hampton, NH 03842
United States
Current Investor Relations materials explicitly identify this as the company’s headquarters.
Hampton Corporate Headquarters
4 Liberty Lane West
Hampton, NH 03842
United States
Planet Fitness also refers to its corporate operation as the Club Support Center.
Current CEO
Colleen Keating
She joined Planet Fitness as CEO in 2024.
Current CFO and President, International
Sudhanshu Priyadarshi
Appointed:
June 25, 2026.
Current Chief Operating Officer
Bill Bode
He moved into the Chief Operating Officer role in March 2025.
Current General Counsel
Sarah Powell
She became General Counsel effective:
November 17, 2025.
Current Membership Scale
As of December 31, 2025:
Approximately 20.8 million members.
Current Club Scale
As of December 31, 2025:
2,896 clubs
Current consumer materials now describe the network as:
2,900+ locations.
2025 Club Openings
Planet Fitness opened:
181 new clubs during 2025
including:
23 corporate-owned locations.
Current Geographic Footprint
Planet Fitness operates in:
All 50 U.S. states
District of Columbia
Puerto Rico
Canada
Panama
Mexico
Australia
Spain.
Franchise Ownership
Approximately:
90% of clubs are independently owned and operated by franchisees.
2025 Revenue
Planet Fitness reported approximately:
$1.3 billion
in annual revenue for 2025.
Stock Listing
NYSE
Ticker:
PLNT.
Brand Update
In September 2026, Planet Fitness announced an updated visual identity and enhanced mobile app while retaining its core Judgement Free positioning.
The update also highlighted continued expansion of equipment and recovery features.
How to File a Complaint Against Planet Fitness
Customers filing a complaint involving billing, cancellation, membership fees, an employee, club cleanliness, equipment, accessibility, guest privileges, or another Planet Fitness service should keep their membership agreement, home-club location, billing records, relevant dates, screenshots, and previous correspondence.
Step 1: Contact the Home Club
Planet Fitness specifically recommends contacting the member’s home club first for membership and billing questions. Ask to speak with the club manager and provide the member name, account information, dates, disputed charges, and the exact problem. Club managers typically handle cancellations, payment updates, local employee concerns, and membership issues.
Step 2: Contact Corporate Member Services
If the home club cannot resolve the issue, call 603-750-0001 and select Option 2 for Customer Service. Member Services operates Monday through Friday from 9:00 AM to 6:00 PM Eastern Time. Explain what the club has already done, provide dates and names, and request further review.
Step 3: Document Billing or Cancellation Issues
For billing concerns, review your membership agreement and current billing information in the PF App or online account. Keep screenshots showing payments, cancellation submissions, membership terms, and dates. If your location supports online cancellation, retain the confirmation page or email. These records can be important if a disputed charge continues after a cancellation request.
Step 4: Send Formal Written Correspondence to Headquarters
For a serious unresolved corporate issue, send written correspondence to Planet Fitness, Inc., 4 Liberty Lane West, Hampton, NH 03842. Include your full contact information, home-club location, membership details, dates, previous support history, and the resolution requested. For privacy complaints, the same headquarters address is used with Attn: Privacy Officer, and privacy requests can also be sent to privacy@planetfitness.com.
Step 5: Use the Appropriate External Complaint Process if Necessary
If the complaint remains unresolved, the correct external route depends on the issue. Payment disputes can be raised with the bank or card issuer, general consumer complaints may be filed with the relevant state Attorney General or consumer-protection office, and accessibility concerns can involve applicable disability-rights authorities. Keep membership agreements, billing statements, cancellation confirmations, emails, and corporate responses before escalating externally.
