Cumberland Farms
Cumberland Farms is a major American convenience-store and fuel-retailing brand with deep roots in New England. The business was founded in 1939 in Cumberland, Rhode Island, beginning as a one-cow dairy farm. During the 1950s, the company opened its first dairy store in Bellingham, Massachusetts and gradually expanded its merchandise beyond milk and dairy products. Cumberland Farms later became one of New England’s early modern convenience-store operators and added gasoline to its retail model, including self-service fueling in the 1970s.
Today, Cumberland Farms sells gasoline, diesel at selected locations, convenience groceries, snacks, cold beverages, coffee, breakfast foods, pizza, sandwiches, private-label food products, gift cards, and other daily-use merchandise. The brand also operates the SmartRewards loyalty platform and SmartPay functionality, which can provide fuel discounts and rewards on qualifying purchases. Cumberland Farms’ current official site describes more than 575 Cumberland Farms-branded stores across Connecticut, Florida, Massachusetts, Maine, New York, New Hampshire, Rhode Island, and Vermont.
A major corporate change occurred in 2019, when EG Group acquired Cumberland Farms from the Haseotes family. The broader U.S. convenience organization subsequently expanded across multiple banners. In 2026, the larger group began using the Cumberland Farms name more broadly, reflecting the brand’s increased importance to its U.S.-focused strategy. Current consumer-facing legal and privacy materials, however, still identify EG America, LLC for many Cumberland Farms services and list 165 Flanders Road, Westborough, MA 01581 as the principal customer and operating address.
A separate public corporate switchboard is not prominently published for ordinary corporate inquiries. The primary verified public contact for Cumberland Farms and its guest-service operations is:
800-225-9702
This number is published in Cumberland Farms’ current Contact Us, Terms, privacy, and SmartRewards materials.
800-225-9702
Guest Service hours are currently
Monday to Friday: 8:00 AM to 5:00 PM ET.
Cumberland Farms / EG America, LLC
165 Flanders Road
Westborough, MA 01581
United States
Cumberland Farms
165 Flanders Road
Westborough, MA 01581
United States
Current official pages identify company leadership and U.S. support operations as based in Westborough.
Guest Services: GuestServices@cumberlandfarms.com
SmartRewards: SmartRewards@cumberlandfarms.com
Media: CF-Communications@eg-america.com
Privacy: privacy@cumberlandfarms.com.
Convenience Retail, Fuel Retailing, Grocery, Foodservice, Loyalty Programs and Fleet Fuel Services
1939
Cumberland Farms began in Cumberland, Rhode Island as a dairy operation before evolving into a convenience-store and fuel business.
The Cumberland Farms brand currently reports
575+ Cumberland Farms locations
The broader U.S. convenience organization reports approximately
1,500+ retail and fuel locations across 11 banners in 24 states.
The broader U.S. organization currently reports approximately
18,000 team members in the United States.
Public walk-in corporate-office hours are not prominently published.
Guest Services is available
Monday to Friday, 8:00 AM to 5:00 PM ET.
https://www.cumberlandfarms.com/
Cumberland Farms is not a conventional standalone public company and therefore does not maintain a public-shareholder Investor Relations department.
Careers and open positions are accessible through
https://www.cumberlandfarms.com/
Cumberland Farms sells gasoline at a large portion of its convenience-store network, with diesel available at selected locations. Fuel grades, prices, payment methods, and operating hours vary by store and market.
The company’s store locator lets customers identify locations offering fuel, diesel, beer, liquor, and other features.
SmartRewards is Cumberland Farms’ loyalty program for qualifying in-store and fuel transactions. Members can earn points on fuel and merchandise and redeem qualifying rewards according to the current program rules.
The program is managed through Cumberland Farms’ app and related account services.
Customers who enroll in the linked-payment component of SmartRewards can currently receive 10 cents off per gallon when paying through an eligible linked checking account.
The system can be used through the mobile app or qualifying SmartPay card.
SmartPay and SmartRewards customers can earn additional fuel-related benefits based on qualifying purchases.Current program materials also describe free beverage rewards tied to qualifying fuel volume.
Cumberland Farms provides business fuel-payment tools designed for fleets and companies.The platform can help businesses monitor fuel usage, establish spending controls, manage drivers, and receive fuel savings through an online account.
Coffee is one of Cumberland Farms’ signature convenience-store offerings. Stores offer freshly brewed coffee and related beverages designed for commuters and customers looking for fast, value-oriented refreshments.
Coffee availability and exact selections vary by store.
Cumberland Farms sells hot pizza at participating stores, including varieties such as cheese, pepperoni, and meat-focused options.Whole-pizza and slice promotions can change throughout the year.
Breakfast offerings include hot breakfast foods and portable options suited to customers commuting or purchasing food on the road.Participating stores may also run breakfast-related loyalty clubs through SmartRewards.
Cumberland Farms offers grab-and-go and prepared sandwiches at participating stores.Availability depends on store format, local foodservice operations, and time of day.
Stores provide fountain drinks and frozen beverages in multiple sizes.These products can also participate in qualifying SmartRewards offers and buy-ten-get-one-free promotional clubs.
Cumberland Farms markets proprietary Farmhouse Premium snack products, including salty snacks, chocolate, bakery products, and other packaged foods.The private-label lineup helps differentiate the brand from competing convenience retailers.
The company’s proprietary chocolate range includes bars and bite-size treats.Products are sold alongside national-brand candy and convenience merchandise.
Cumberland Farms offers packaged bakery products through its own branded food range.Selections can include individually packaged sweet snacks and other convenient bakery items.
Participating stores carry Cumberland Farms’ private-label frozen-dessert products.Selection varies by store, season, and available freezer assortment.
Stores carry everyday grocery items, packaged foods, drinks, household necessities, and travel-oriented convenience products.The exact assortment varies according to location size and local customer demand.
Selected Cumberland Farms food and convenience products are available for delivery through DoorDash in participating markets.Delivery availability, menu selection, fees, and service radius depend on the individual store.
Cumberland Farms offers gift-card products for use at qualifying locations.Customers should review current card terms and participating-store restrictions when purchasing or redeeming cards.
Customers can search stores and filter by amenities such as
Fuel
Diesel
Beer
Liquor
Store-specific pages provide local phone numbers and operating hours.
No separate general corporate switchboard is prominently published for ordinary public use.
Primary verified contact
800-225-9702
No distinct headquarters-only telephone number is publicly promoted.
Use
800-225-9702
for public routing.
800-225-9702
800-225-9702
800-225-9702
800-225-9702
800-225-9702.
800-225-9702
SmartRewards@cumberlandfarms.com.
800-225-9702
Customer support for SmartPay and related account services is routed through the primary Cumberland Farms support structure.
Cumberland Farms does not publish one universal consumer sales number.
Store purchases are handled directly at retail locations.
No separate public billing number is prominently listed.
SmartPay, rewards, and consumer account issues can begin with
800-225-9702
No universal regional-office number is published.
Each Cumberland Farms store can have its own local number.
Use the store finder
https://www.cumberlandfarms.com/find-us/
No universal international Cumberland Farms guest-service number is prominently published for the U.S. brand.
No public corporate emergency or after-hours line is listed.For immediate safety, fire, police, medical, or fuel-spill emergencies, contact local emergency services and store management.
Not applicable for the Cumberland Farms retail brand as a standalone listed company.
No permanent public media phone number is prominently listed.
CF-Communications@eg-america.com.
No universal applicant HR phone number is publicly listed.Careers are handled through Cumberland Farms’ employment portal.
Not applicable.
Cumberland Farms is a convenience-store and fuel-retailing business.
For a purchase, fuel, food, store-service, SmartRewards, or general customer issue, the most reliable centralized route is 800-225-9702. Guest Services currently operates Monday through Friday from 8:00 AM to 5:00 PM Eastern Time. Customers can also email GuestServices@cumberlandfarms.com. Before contacting support, have the store address or store number, transaction date and time, receipt, pump number if the complaint involves fuel, and any SmartRewards account information ready.
If the issue involves only one store, speaking with that store’s manager is usually the fastest first step. The official store locator provides local phone numbers and operating hours. For SmartRewards-specific account concerns, customers can use SmartRewards@cumberlandfarms.com in addition to the main support number. Privacy-related inquiries should be directed to privacy@cumberlandfarms.com.
For a matter involving a serious unresolved corporate issue, legal notice, repeated service problem, or account dispute, written correspondence can be sent to the Westborough address. Current legal terms identify EG America, LLC, 165 Flanders Road, Westborough, MA 01581, Attn: General Counsel for formal legal notices.
Cumberland Farms
165 Flanders Road
Westborough, MA 01581
United States
Current Cumberland Farms materials identify Westborough as the operating headquarters for its leadership and U.S. convenience-store organization.
EG America, LLC / Cumberland Farms
165 Flanders Road
Westborough, MA 01581
United States
This address appears in current Cumberland Farms legal, privacy, customer-service, and SmartRewards materials.
Cumberland Farms
165 Flanders Road
Westborough, MA 01581
United States.
Formal legal notices under the website and service terms should be addressed to
EG America, LLC
Attn: General Counsel
165 Flanders Road
Westborough, MA 01581
Cumberland Farms has long maintained its central business base in Massachusetts, although the broader parent-company structure has changed considerably.
The important current correction is ownership and corporate naming, not a move away from the Westborough operating headquarters.
Complaints may involve fuel purchases, incorrect prices, SmartPay or SmartRewards transactions, food quality, store cleanliness, employee behavior, payment issues, privacy, gift cards, or other store experiences. Before escalating, gather the receipt, store address or number, purchase date and time, pump number if applicable, card or loyalty-account information, photographs where relevant, and the names of employees previously contacted.
Call 800-225-9702 or email GuestServices@cumberlandfarms.com and explain the complaint clearly. Provide the store location, transaction details, purchase amount, date, and the specific resolution being requested. Guest Services currently operates Monday through Friday from 8:00 AM to 5:00 PM ET. Ask the representative to document the matter and retain any case number or email correspondence.
Use the specialized channel connected to the issue whenever possible. SmartRewards concerns can be sent to SmartRewards@cumberlandfarms.com, privacy requests to privacy@cumberlandfarms.com, and media inquiries to the communications address. A store-level fuel, food, or employee complaint should also be raised with the local manager because that person can review the transaction and store conditions directly.
If the first representative or store manager cannot resolve the problem, ask for escalation to a supervisor, district manager, or appropriate corporate Guest Services manager. Provide the original complaint information again along with the name of the person previously contacted, what resolution was offered, and what remains unresolved. For payment or rewards disputes, screenshots and account records can be particularly useful.
A written complaint creates a clearer record than repeated telephone calls. Email Guest Services or send a written letter detailing the facts, dates, store number, transaction, previous support contacts, and requested remedy. Keep copies of receipts and correspondence, and attach copies rather than originals of supporting documents.
For a serious unresolved issue, write to Cumberland Farms / EG America, LLC, 165 Flanders Road, Westborough, MA 01581. Explain the full history of the complaint and identify any case numbers. If the issue has legal significance, current terms specifically direct legal notices to the General Counsel at the same address.
SmartPay, SmartRewards, privacy, or legal disputes should be sent through the specialized route established for that service. Current website terms also contain dispute-resolution provisions, so customers considering a formal claim should review the terms applicable to the service involved before proceeding.
The correct regulator depends on the complaint. Fuel measurement or fuel-quality complaints may involve a state weights-and-measures, agriculture, or consumer-protection agency. Food-safety concerns may be reported to a local or state health department. Privacy issues may fall under applicable state privacy regulators or Attorneys General.
Payment-card disputes can be raised with the card issuer when appropriate, while general consumer complaints can be submitted to the relevant state Attorney General or consumer-protection office. Cumberland Farms’ terms specifically identify California’s Complaint Assistance Unit for qualifying California consumer complaints and publish 800-952-5210 as one contact option.
If ordinary escalation does not resolve a significant dispute, review the current Terms of Use and SmartRewards terms before taking legal action. The company’s current terms include provisions governing notices and dispute resolution, including arbitration requirements in certain circumstances. Customers should preserve receipts, correspondence, account statements, case numbers, and proof of delivery before pursuing formal legal remedies.
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