Rural King
Rural King, also known as RK Holdings, LLP, is an American farm and home retailer headquartered in Mattoon, Illinois. The company was founded in 1960 by Kermit Speer and Keith Beaird, who opened the first Rural King store in Mattoon on June 5, 1960. What began as a single store serving farmers and rural families has developed into a large multi-state retail operation.
Rural King specializes in products designed for farms, homes, outdoor living, agriculture, work, and rural lifestyles. Its assortment includes livestock feed, farm equipment, agricultural parts, lawn and garden products, tools, clothing, footwear, housewares, toys, and other everyday necessities. The company operates physical stores as well as e-commerce websites and distribution facilities.
Rural King remains headquartered in its original home of Mattoon, Illinois. The company describes its corporate office, distribution center, and flagship store in Mattoon as the heart of the business. Rural King has expanded substantially since its founding while maintaining its focus on everyday value, broad product selection, and service to rural communities.
1-217-294-6677
1-800-561-1752
Rural King’s official customer-support page identifies 1-800-561-1752 as its customer-service telephone number. Customers can select options for RK Rewards Visa, tax-exempt inquiries, RuralKing.com orders, RKguns.com orders, and other questions.
Rural King
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Rural King’s current careers page identifies 4216 DeWitt Avenue in Mattoon as the company’s Store Support Center.
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Rural King currently publishes this email for customer-service inquiries.
Farm Supply / Retail / General Merchandise
1960
The first Rural King store opened in Mattoon, Illinois, on June 5, 1960.
9,000+
The supplied HeadquarterLocation listing reports more than 9,000 employees.
130+ locations
Rural King’s current careers information states that the company operates 130+ locations across multiple states.
Rural King does not publish a single universal public visitor schedule for its corporate office. Customers should contact the company before visiting the Store Support Center.
Monday–Saturday: 7:00 AM–7:00 PM CST
Sunday: 8:00 AM–5:00 PM CST
Rural King is privately held and does not operate a public-company investor-relations department for publicly traded shareholders.
Rural King maintains an official careers program covering store, corporate, distribution, logistics, transportation, and other employment opportunities.
Rural King is designed as a one-stop farm and home retailer, offering products for farmers, homeowners, contractors, outdoor enthusiasts, families, and rural communities. The company’s assortment combines agricultural supplies with hardware, tools, clothing, household goods, lawn and garden products, and outdoor equipment.
Rural King sells equipment intended for agricultural and property-maintenance applications. Its selection includes tractors, implements, agricultural tools, trailers, fencing products, and related equipment.
The company’s farm-equipment assortment is designed to support both professional agricultural operations and smaller farms, homesteads, and rural properties.
Rural King operates RK Tractors as a dedicated part of its farm-equipment business. The company offers sub-compact, compact, and utility tractors together with compatible implements and attachments.
Available equipment can include:
Rural King offers livestock feed and animal-care products for different types of farm animals and household pets. Its stores are designed to serve customers raising livestock, poultry, horses, and other animals.
The company also provides pet products and supplies for customers who keep animals at home or on rural properties.
The lawn and garden department includes products for maintaining lawns, gardens, landscaping, and outdoor areas.
Products can include:
Rural King carries a broad selection of hand tools, power tools, hardware, building supplies, fasteners, electrical products, and maintenance equipment.
This product category serves homeowners, farmers, contractors, mechanics, and customers working on property-improvement projects.
Rural King’s automotive department provides products and accessories for vehicle maintenance and everyday automotive needs.
The company also offers related equipment, parts, batteries, tools, and accessories through its retail stores and online operation.
Rural King offers clothing and footwear for work, outdoor activities, farm use, and everyday wear. Its assortment includes work pants, jeans, shirts, boots, jackets, western footwear, and other apparel.
The company sells household products designed for kitchens, cleaning, storage, organization, and everyday home use.
These products complement Rural King’s farm and hardware categories, allowing customers to purchase many household necessities during the same shopping trip.
Rural King offers outdoor products and equipment for customers who spend time working, hunting, fishing, camping, or enjoying rural properties.
The selection varies by store and season.
Customers can shop Rural King’s products online through RuralKing.com. The company provides online ordering along with store-related services and pickup options at participating locations.
Rural King offers gift cards and customer loyalty resources through its website. The company also operates Rural King Rewards and an RK Visa program.
Customers can use Rural King’s store network to shop locally and access services that vary by location. Certain stores offer services such as buy-online-pickup-in-store, battery services, propane, small-engine services, and other local conveniences.
1-217-294-6677
This number is listed by HeadquarterLocation as Rural King’s corporate telephone number.
1-800-561-1752
This is Rural King’s primary customer-service telephone number. The company directs customers to this number for online orders, rewards, tax-exempt questions, RKguns.com orders, and general concerns.
Customers can use this email for questions, comments, and customer-service matters.
Rural King’s security and privacy policy identifies this email for legal notices.
RK Holdings, LLP d/b/a Rural King
Legal Dept.
4216 DeWitt Ave.
Mattoon, IL 61938
Rural King identifies this address for legal notices in its published policy.
The easiest way to reach a Rural King representative is to call 1-800-561-1752 during customer-service hours. The company’s phone system provides different options depending on whether the customer needs help with an RK Rewards Visa, tax-exempt account, RuralKing.com order, RKguns.com order, or another concern.
Customers should have their order number, store location, receipt, account information, product details, or other relevant documentation ready before calling. For a problem involving a particular store, it can also be useful to identify the exact location and date of the transaction.
Rural King also provides online chat through its customer-service system, giving customers another way to communicate with a representative without making a phone call.
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Rural King’s current careers page identifies this Mattoon address as the home of its Store Support Center.
4216 DeWitt Avenue
Mattoon, IL 61938
The Store Support Center serves as the company’s corporate and administrative headquarters.
RK Holdings, LLP d/b/a Rural King
Legal Dept.
4216 DeWitt Ave.
Mattoon, IL 61938
This address is specifically identified for legal notices.
Start by contacting Rural King Customer Service at 1-800-561-1752. Explain the problem clearly and provide the order, store, product, or account information needed to identify the issue.
If the complaint concerns an individual store, speaking with the store’s management team may provide the quickest resolution. Explain what happened and provide your receipt or transaction information when available.
Customers can also use Rural King’s online customer-service resources and chat system to submit questions or complaints.
If the first representative cannot resolve the issue, request that the matter be reviewed by a supervisor or appropriate department. Keep any case, order, or reference number provided.
For serious unresolved matters, customers can submit written correspondence to the Rural King Legal Department at:
RK Holdings, LLP d/b/a Rural King
Legal Dept.
4216 DeWitt Ave.
Mattoon, IL 61938
Rural King’s published policy also identifies Legal@ruralking.com for legal notices.
Keep receipts, order confirmations, photographs, emails, chat transcripts, shipping information, and notes about conversations with Rural King representatives.
If a serious consumer dispute remains unresolved after contacting Rural King, customers may consider contacting the appropriate state consumer-protection agency, attorney general, or other applicable regulatory authority.
Keep a complete record of every communication and response until the complaint is fully resolved.
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