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- Rural King
About Rural King
Rural King is a privately owned farm-and-home retail company headquartered in Mattoon, Illinois. The company sells agricultural supplies, livestock products, pet supplies, tools, automotive products, outdoor equipment, clothing, footwear, firearms, hunting supplies, and home merchandise.
Rural King was founded in 1960 by Kermit Speer and Keith Beaird. Its first store opened in Mattoon, Illinois, on June 5, 1960. The company has since expanded across numerous states and operates more than 150 stores, along with its online shopping platform.
Customers needing help with an online order, return, damaged product, gift card, store experience, or account should contact Rural King Customer Service. The Mattoon headquarters is not a regular product-return location.
Quick Information
Industry
Farm, home, agricultural, and outdoor retail
Founded
1960
Founders
Kermit Speer and Keith Beaird
Company Type
Privately owned retail company
Owner and Chairman
Alex Melvin
Chief Executive Officer
Rural King’s official careers page identifies Steve Barbarick as President and Chief Executive Officer. However, the company announced that he planned to retire at the end of 2025. Rural King has not clearly published an updated replacement on its primary customer-facing website.
Number of Locations
More than 150 stores across 17 states
Customer Service Number
1-800-561-1752
Corporate Office Number
Not publicly listed. Customers should call Rural King Customer Service at 1-800-561-1752.
Corporate Headquarters Address
Rural King
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Customer Service Hours
Monday through Saturday: 7:00 a.m. to 7:00 p.m. Central Time
Sunday: 8:00 a.m. to 5:00 p.m. Central Time
Hours may change on holidays.
Customer Service Email
customerservice@ruralking.com
Legal Department Email
Legal@ruralking.com
Compliance Email
RKCompliance@ruralking.com
Official Website
Help Center
https://www.ruralking.com/help-center
Contact Form
https://help.ruralking.com/hc/en-us/requests/new
Careers Website
https://www.ruralking.com/careers
Products & Services
Rural King offers products for farms, homes, pets, vehicles, gardens, outdoor activities, and rural lifestyles. Major product categories include:
- Farm and agricultural supplies
- Livestock feed and equipment
- Pet food and pet-care products
- Lawn and garden supplies
- Tractors, trailers, and outdoor equipment
- Automotive parts, batteries, oils, and accessories
- Power tools and hand tools
- Fencing and gate supplies
- Welding equipment
- Pumps and irrigation products
- Work clothing and footwear
- Hunting and fishing equipment
- Firearms and ammunition
- Home improvement products
- Furniture and home décor
- Toys and seasonal merchandise
- Gift cards
- RK Visa credit card
- Online ordering
- In-store pickup
- RK Guns online services
Product selection, inventory, pricing, and services can differ between stores. Customers should contact their local Rural King before traveling for a particular product or service.
Firearms and ammunition purchases are subject to federal, state, and local laws. Additional identification, background-check, transfer, age, and pickup requirements may apply.
Corporate Phone Numbers
Rural King Customer Service
1-800-561-1752
Use this number for online orders, returns, refunds, delivery problems, account assistance, product questions, and general complaints.
Rural King Corporate Office
A separate public corporate-office telephone number is not listed. Call Customer Service at 1-800-561-1752 and ask for the appropriate department.
Local Store Phone Numbers
Each Rural King store has its own telephone number. Use the store locator on Rural King’s website to find the address, hours, and phone number of a particular location.
Online Order Support
Call 1-800-561-1752 or submit a request through Rural King’s official online contact form.
Legal and Compliance Contacts
Legal matters may be directed to Legal@ruralking.com. Compliance concerns may be sent to RKCompliance@ruralking.com.
Customers should verify the proper recipient before sending contracts, identification documents, legal notices, or other sensitive information.
How to Reach a Real Person at Rural King
Call Rural King Customer Service at 1-800-561-1752 during published support hours.
When the automated system answers:
- Select the option related to online orders, returns, stores, or general customer service.
- Provide the order number when requested.
- Ask to speak with a customer-service representative.
- Request a supervisor if the first representative cannot resolve the problem.
- Write down the case number and representative’s name.
Have the following information ready:
- Online order number
- Account email address
- Customer’s full name
- Store location
- Purchase date
- Receipt or proof of purchase
- Product name or item number
- Tracking number
- Photographs of damage or defects
- Previous case number
For a problem involving an in-store purchase, contacting the store manager first may produce the fastest response. Online-order issues should generally be handled through Rural King Customer Service.
Rural King Headquarters & Corporate Office Address
Rural King Corporate Headquarters
Rural King
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Rural King Legal Department
RK Holdings, LLP, doing business as Rural King
Attention: Legal Department
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Can Customers Visit Rural King Headquarters?
The Mattoon address is a corporate and operational facility. It should not be treated as a regular retail store, product-return counter, firearm-transfer location, or walk-in customer-service center.
Do not mail merchandise to the headquarters unless Rural King provides return authorization and confirms that exact address.
How to File a Complaint Against Rural King
Step 1: Contact the Local Store
For an in-store purchase or employee complaint, contact the store where the problem occurred. Ask to speak with the store manager and keep the receipt.
Step 2: Contact Rural King Customer Service
Call 1-800-561-1752 or use Rural King’s official contact form. Explain the problem, provide the order or receipt information, and state the resolution you are requesting.
Step 3: Request Escalation
If the first representative cannot resolve the complaint, ask for a supervisor or the department responsible for store operations, online orders, shipping, returns, or product safety.
Step 4: Submit Supporting Information
Include photographs, receipts, tracking records, product numbers, delivery documents, and copies of earlier correspondence. Do not send original documents unless specifically requested.
Step 5: Send a Written Corporate Complaint
A written complaint can be mailed to:
Rural King
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Include your contact information, store or order details, a concise description of the issue, and the requested resolution.
Step 6: Contact the Appropriate External Organization
Depending on the complaint, customers may consider contacting:
- Their bank or payment-card issuer for an unauthorized transaction
- The product manufacturer for a warranty or safety problem
- The Consumer Product Safety Commission for qualifying product hazards
- A state attorney general or consumer-protection office
- The Federal Trade Commission for suspected fraud
- Local law enforcement for theft or immediate safety concerns
For firearm-related transactions, follow all applicable federal and state requirements and contact the relevant licensed dealer or government agency when necessary.
Frequently Asked Questions
Where is Rural King headquartered?
Rural King is headquartered at 4216 DeWitt Avenue, Mattoon, Illinois 61938.
What is Rural King’s customer-service number?
Rural King Customer Service can be reached at 1-800-561-1752.
What are Rural King’s customer-service hours?
Support is generally available Monday through Saturday from 7:00 a.m. to 7:00 p.m. Central Time and Sunday from 8:00 a.m. to 5:00 p.m. Central Time.
Who owns Rural King?
Rural King is a privately owned company. Alex Melvin is identified as its owner and chairman.
How many Rural King stores are there?
Rural King states that it operates more than 150 stores across 17 states.
Can I return an online Rural King order to a store?
Many eligible online purchases can be returned to a Rural King store with the order number or proof of purchase. Product restrictions may apply, so contact Customer Service before returning large, restricted, or special-order items.
What is Rural King’s return period?
Eligible merchandise is generally returnable within 30 calendar days. The product should be in like-new condition and accompanied by the receipt, tags, accessories, and paperwork.
Can I return an item without a receipt?
An eligible no-receipt return may be accepted within 30 days with valid identification. The refund is generally issued as a merchandise gift card, and annual limits apply.
Can I mail a return to Rural King headquarters?
No. Do not mail merchandise to the Mattoon corporate office unless Rural King Customer Service provides verified return authorization and shipping instructions.
