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- Rural King
About Rural King
Rural King is an American farm and home retail company that serves customers across rural and suburban communities with agricultural supplies, livestock products, tools, outdoor equipment, clothing, home goods, and other general merchandise.
The company was founded in 1960 in Mattoon, Illinois. Rural King describes itself as “America’s Farm and Home Store” and operates as RK Holdings, LLP. From its beginnings in Mattoon, the business has expanded into a large regional retail chain with stores across numerous states in the Midwest, South, and Eastern United States.
Rural King stores carry a broad mix of products including livestock feed, agricultural equipment, tractor parts, lawn and garden products, workwear, footwear, pet supplies, tools, housewares, toys, automotive products, and seasonal merchandise.
Mattoon remains the center of Rural King’s operations. The company identifies the city as home to its corporate office, distribution operations, and flagship retail presence.
Quick Information
Industry
Farm, Home and General Merchandise Retail
Founded
1960
Corporate Phone Number
217-235-7101
Customer Service Number
1-800-561-1752
Corporate Office Address
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Headquarters Address
4216 DeWitt Avenue
Mattoon, IL 61938
United States
customerservice@ruralking.com
Company Name
RK Holdings, LLP d/b/a Rural King
Customer Service Hours
Monday to Saturday: 7:00 AM to 7:00 PM CST
Sunday: 8:00 AM to 5:00 PM CST
Store Network
150+ stores
Headquarters City
Mattoon, Illinois
Website
Rural King Products & Services
Rural King operates farm and home stores offering products for agriculture, rural living, home maintenance, outdoor recreation, pets, vehicles, and everyday household needs.
Farm and Agricultural Supplies
Rural King carries livestock feed, fencing supplies, agricultural parts, farm tools, animal-health products, seed, and other supplies used by farmers and rural property owners.
Tractors and Farm Equipment
The company sells RK Tractors along with implements, tractor accessories, replacement parts, and related farm equipment.
Rural King also operates a dedicated RK Tractor support service for customers who need assistance with parts, warranties, or technical questions.
Lawn and Garden
Customers can purchase lawn mowers, outdoor power equipment, landscaping products, gardening supplies, fertilizers, plants, and seasonal lawn-care products.
Tools and Hardware
Rural King carries hand tools, power tools, hardware, storage products, shop equipment, and other items used for repairs, construction, and property maintenance.
Clothing and Footwear
Stores offer workwear, casual clothing, boots, shoes, outerwear, and other apparel for adults and children.
Pet and Animal Supplies
Rural King sells pet food, livestock feed, animal-care supplies, bedding, fencing products, and other products for pets, poultry, horses, and farm animals.
Online Shopping
Customers can shop through RuralKing.com and choose from available delivery, shipping, or store-pickup options depending on the product and location.
Rural King Rewards
Rural King Rewards is the company’s free loyalty program.
Members earn one point for every $1 spent on qualifying purchases, and Rural King currently issues a $5 reward after a member reaches 500 points.
Rural King Corporate Phone Numbers
Rural King Corporate Office
217-235-7101
This telephone number is associated with Rural King Supply at its Mattoon corporate location at 4216 DeWitt Avenue.
For ordinary customer-service matters, online orders, store complaints, or returns, customers should use Rural King’s dedicated Customer Service number instead.
Rural King Customer Service
1-800-561-1752
Rural King officially publishes this as its main Customer Service number.
The current phone-menu options include:
Option 1: RK Rewards VISA
Option 2: Tax-exempt inquiries
Option 3: RuralKing.com orders
Option 4: RKGuns.com orders
Option 5: Other inquiries and concerns
RK Tractor Support
1-833-832-2018
This dedicated number can be used for RK Tractor parts, warranty questions, technical assistance, and service-related inquiries.
RKGuns.com Customer Service
844-754-8671
Customers with RKGuns.com questions can use this number and select Option 4.
How to Reach a Real Person at Rural King
For most customer-service issues, call:
1-800-561-1752
Select the menu option that best matches your issue.
For general questions or complaints, Rural King currently instructs callers to select Option 5. For RuralKing.com orders, use Option 3.
Customer Service hours are:
Monday to Saturday: 7:00 AM to 7:00 PM CST
Sunday: 8:00 AM to 5:00 PM CST
Before contacting Rural King, it is helpful to have:
- Order number
- Receipt
- Store location
- Product name or SKU
- Date of purchase
- Email address associated with the order
- Details of the problem
Customers can also email:
customerservice@ruralking.com
Rural King additionally provides online chat and a customer-support request form through its Help Center.
Rural King Headquarters & Corporate Office Address
Rural King Corporate Headquarters
4216 DeWitt Avenue
Mattoon, IL 61938
United States
Corporate Phone: 217-235-7101
Rural King has been based in Mattoon since its founding in 1960. The company’s current website identifies 4216 DeWitt Avenue, Mattoon, Illinois 61938 as its location on the Help Center, and Rural King’s legal policies use the same address for RK Holdings, LLP.
Rural King’s About Us page states that Mattoon remains the heart of the business and is home to the company’s corporate office, distribution operations, and flagship store activities.
Rural King Mattoon Retail Location
700 Broadway Avenue E
Mattoon, IL 61938
United States
Rural King also operates a major retail location at 700 Broadway Avenue East in Mattoon.
This address should not automatically be confused with the main corporate correspondence address. Rural King’s own Help Center and legal information continue to use 4216 DeWitt Avenue for company and legal correspondence.
How to File a Complaint Against Rural King
Step 1: Contact the Store
If your complaint involves an in-store purchase, employee service, product availability, return, or another store-specific issue, contact the Rural King location involved.
Ask to speak with the store manager and provide your receipt or other purchase information if available.
Step 2: Contact Rural King Customer Service
If the store cannot resolve the matter, call:
1-800-561-1752
For general concerns, select Option 5.
You can also email:
customerservice@ruralking.com
Step 3: Submit an Online Request
Rural King provides an official online support form where customers can enter:
- Name
- Phone number
- Location
- Store involved
- Order number
- Product description
- SKU
- Details of the complaint
- Supporting attachments
Providing complete information can help Rural King investigate the complaint more efficiently.
Step 4: Request Further Review
If the initial response does not resolve your concern, request that the matter be reviewed further.
Keep copies of receipts, emails, photographs, order records, and any reference information provided by Customer Service.
Step 5: Send Written Correspondence
For serious unresolved concerns, correspondence may be sent to:
RK Holdings, LLP
4216 DeWitt Avenue
Mattoon, IL 61938
United States
This is the address Rural King currently uses in its legal and privacy documentation.
Step 6: Formal Legal or Dispute Notice
Rural King’s current privacy and security policy instructs customers sending certain legal notices to contact:
RK Holdings, LLP
Legal Department
4216 DeWitt Avenue
Mattoon, IL 61938
Email: Legal@ruralking.com
The policy states that certain disputes, claims, or actions require written notice and provides Rural King an opportunity to address the issue. Customers should review the current applicable terms before using this formal process.
Step 7: Escalate an Unresolved Consumer Complaint
If a legitimate consumer dispute remains unresolved after contacting Rural King, customers may consider contacting the appropriate state consumer-protection agency, attorney general’s office, or the Better Business Bureau.
For serious product-safety concerns, customers should also report the issue to the appropriate product manufacturer or government safety agency when applicable.
