RockAuto
About RockAuto
RockAuto, LLC is an online automotive-parts retailer headquartered in Madison, Wisconsin. The company sells replacement, repair, maintenance, performance, body, electrical, drivetrain, suspension, engine, brake, heating and cooling, interior, and other automotive products through its online catalog. Unlike a conventional auto-parts chain, RockAuto operates without retail stores or walk-in parts counters.
RockAuto describes itself as an online family business founded in 1999 by automotive engineers. Its stated goals were to make detailed auto-parts information more accessible to consumers and reduce prices by operating entirely online rather than maintaining physical stores, counter staff, and large retail inventories.
Today, RockAuto says it ships thousands of parts from hundreds of manufacturers to millions of customers worldwide. Its current corporate headquarters is 6418 Normandy Lane, Suite 100, Madison, WI 53719, with corporate telephone number 608-661-1376. RockAuto specifically states that this number and office are for corporate purposes, while ordinary customer-service issues are handled online rather than by phone.
Quick Information
Corporate Phone Number
608-661-1376
RockAuto lists this with its Madison headquarters. It is not a consumer phone-support line.
Customer Service Number
No customer-service phone number is provided.
RockAuto explicitly states that it is a completely online company and does not provide telephone customer service.
Corporate Office Address
RockAuto, LLC
6418 Normandy Lane
Suite 100
Madison, WI 53719
United States
Headquarters Address
RockAuto, LLC
6418 Normandy Lane, Suite 100
Madison, WI 53719
United States
Customer Service: service@rockauto.com
Careers: HR@RockAuto.com.
Industry
Automotive Parts, E-Commerce, Replacement Auto Parts, Vehicle Maintenance and Automotive Accessories
Founded
1999
Ownership
Private, family-owned business.
Retail Store Count
0 traditional retail stores
RockAuto states that it operates strictly online.
Number of Employees
RockAuto does not publicly disclose a verified current company-wide employee count.
Website
Careers Page
https://www.rockauto.com/careers/
RockAuto Products & Services
RockAuto’s catalog covers vehicles across a wide range of model years and manufacturers. Products are shipped from specialized warehouses rather than stocked at RockAuto’s Madison corporate office.
Engine Parts
RockAuto sells engine-related replacement and repair parts for qualifying vehicles.
Categories can include gaskets, pistons, timing components, oil pumps, engine mounts, seals, bearings, sensors, and other engine components.
Brake Parts
Brake products include brake pads, rotors, drums, shoes, calipers, wheel cylinders, hardware, hoses, and related components.
Multiple brands and price levels can be available for the same vehicle.
Suspension Parts
RockAuto sells shocks, struts, control arms, ball joints, bushings, sway-bar links, springs, mounts, and related suspension components.
Customers select parts according to vehicle year, make, model, engine, and configuration.
Steering Parts
Steering categories include tie rods, steering racks, power-steering pumps, steering gears, hoses, pulleys, and other steering-system components.
Product availability varies by vehicle.
Electrical Parts
RockAuto’s electrical catalog includes alternators, starters, batteries-related components, wiring, switches, relays, sensors, modules, connectors, and other electrical parts.
Bulbs and Lighting
Lighting products can include headlamp assemblies, tail lamps, turn signals, fog lamps, bulbs, sockets, and related components.
Customers can search according to specific vehicle fitment.
Cooling System Parts
Cooling products include radiators, water pumps, thermostats, cooling fans, hoses, reservoirs, caps, and other cooling-system components.
Heating and Air Conditioning Parts
RockAuto sells air-conditioning compressors, condensers, evaporators, blower motors, heater cores, refrigerant-related components, and climate-control parts.
Fuel and Air Parts
Fuel and air-system products can include fuel pumps, injectors, filters, throttle-body components, air filters, mass airflow sensors, and other related parts.
Exhaust and Emission Parts
The catalog includes catalytic converters, mufflers, exhaust pipes, oxygen sensors, emissions components, hangers, clamps, and related hardware.
Ignition Parts
Ignition products include spark plugs, ignition coils, distributors, wires, control modules, and related ignition components.
Transmission Parts
RockAuto carries products for both automatic and manual transmissions.
Categories can include transmission filters, seals, solenoids, flywheels, torque converters, clutches, fluids, and service components.
Drivetrain Parts
Drivetrain parts can include axles, CV joints, driveshaft components, differential parts, wheel hubs, bearings, and related products.
Wheel and Hub Parts
The catalog includes wheel bearings, wheel hubs, studs, lug nuts, TPMS components, and other wheel-related parts.
Wiper and Washer Parts
RockAuto sells windshield wipers, washer pumps, reservoirs, nozzles, motors, and related components.
Interior Parts
Interior categories can include switches, handles, window regulators, mirrors, seat-related parts, controls, trim components, and other replacement items.
Body Parts
RockAuto offers body and exterior components for qualifying vehicles.
Available items can include mirrors, door handles, bumpers, grille components, body hardware, and other replacement parts.
Tools and Universal Parts
RockAuto sells tools and universal vehicle products in addition to vehicle-specific replacement parts.
Its catalog includes garage equipment, hardware, chemicals, fluids, hoses, clamps, and general automotive accessories.
Automotive Fluids and Chemicals
Customers can purchase selected oils, additives, lubricants, cleaners, adhesives, sealers, paints, and other automotive chemicals.
Repair Manuals and Literature
RockAuto carries automotive repair manuals and other technical literature from selected publishers and manufacturers.
Performance Parts
Selected vehicles have performance-oriented parts in addition to standard replacement components.
Availability depends on model and manufacturer.
Wholesaler Closeout Parts
RockAuto offers selected Wholesaler Closeout inventory at discounted prices.
Current warranty information states that Wholesaler Closeout items have a 30-day warranty, while still remaining subject to the applicable return policy.
Gift Certificates
RockAuto sells electronic and paper gift certificates.
Customers can choose a custom amount, with electronic delivery available without normal shipping costs.
RockAuto Apparel and Merchandise
RockAuto sells branded items including:
T-Shirts
Hoodies
Hats
Magnets
Decals
and gift certificates.
Order Status Tracking
Customers can use the online Order Status & Returns system to check shipment information.
The same platform handles order changes, cancellations where permitted, returns, missing shipments, and reported problems.
Returns
RockAuto uses an online returns process.
Customers must obtain return authorization and instructions through the Order Status & Returns page rather than mailing products directly to the Madison headquarters.
Warranty Claims
RockAuto facilitates qualifying manufacturer warranty replacement claims through its online system.
RockAuto states that it does not provide its own separate product warranty, but will provide a replacement when the item is eligible under the manufacturer’s warranty.
International Shipping
RockAuto serves customers internationally.
Its official About Us page states that the business ships auto parts to millions of customers around the world.
RockAuto Corporate Phone Numbers
RockAuto’s contact structure differs significantly from conventional retailers because it deliberately operates as an online-only company.
Corporate Phone Number
608-661-1376.
Corporate Headquarters Number
608-661-1376
Headquarters Number
608-661-1376
Corporate Office Number
608-661-1376
RockAuto states that its U.S. corporate office is for administrative or legal notices, not ordinary order support.
Customer Service Number
Not available
RockAuto explicitly states:
It does not provide a customer-service telephone number.
Support is handled online 24/7.
Customer Service Email
service@rockauto.com
RockAuto makes this address available when an issue is not resolved through the Help pages or automated order tools.
Order Status Support
No phone number is provided.
Customers should use the Order Status & Returns page.
Returns Support Number
No telephone support is provided.
Returns must be authorized online.
Warranty Support Number
No universal phone number is provided.
Warranty claims are handled through the Order Status & Returns system.
Billing Number
RockAuto does not publish a separate billing phone number.
Order and payment concerns should be handled through the online order-support system.
Sales Number
RockAuto does not provide telephone sales.
Customers purchase products through RockAuto.com.
Toll-Free Number
No general toll-free Customer Service number is published.
International Customer Service Number
No universal international customer phone line is published.
Support remains web-based.
Investor Relations Number
Not applicable.
RockAuto is privately held.
Media / Press Number
RockAuto does not prominently publish a permanent dedicated media phone number.
Human Resources Email
HR@RockAuto.com
RockAuto has used this address for job applications and recruiting.
Emergency / After-Hours Number
Not applicable.
RockAuto’s online self-service support resources are available 24/7.
How to Reach a Real Person at RockAuto
RockAuto is unusual because it does not provide telephone Customer Service. For an existing order, visit the Order Status & Returns section of RockAuto.com to track the shipment, request an order change, initiate a return, report a problem, or submit a warranty claim. RockAuto states that these self-service tools are available 24 hours a day, seven days a week.
If the Help pages and automated tools do not address the issue, RockAuto provides service@rockauto.com for Customer Service email assistance. The corporate telephone number 608-661-1376 should not be treated as an order-support phone line because RockAuto specifically states that its Madison office is intended for administrative or legal purposes.
RockAuto Headquarters & Corporate Office Address
RockAuto’s current headquarters is
RockAuto, LLC
6418 Normandy Lane
Suite 100
Madison, WI 53719
United States
Corporate Phone: 608-661-1376.
Madison Corporate Headquarters
6418 Normandy Lane, Suite 100
Madison, WI 53719
United States
RockAuto confirms that its corporate headquarters is in Madison, Wisconsin.
No Retail Parts Counter at Headquarters
Customers cannot buy or collect auto parts at the Madison headquarters.
RockAuto specifically states that products ship from specialized warehouses by common carrier and that in-person ordering or pickup is not available.
No Retail Store Network
RockAuto operates:
Entirely online
The company says it intentionally avoids physical retail stores and parts-counter employees to reduce overhead and offer lower pricing.
Founded
RockAuto was founded in:
1999
by automotive engineers.
Current Ownership
RockAuto describes itself as:
An online family business.
Customer Reach
RockAuto states that it ships:
Thousands of parts
from:
Hundreds of manufacturers
to:
Millions of customers worldwide.
Current Corporate Model
RockAuto’s business model relies on online catalog technology and parts shipped from specialized warehouses.
The Madison headquarters does not function as a normal fulfillment warehouse or retail location.
Customer Support Model
RockAuto’s current support model is:
Online self-service first
with email support available for issues not covered by the automated tools.
The company does not operate a telephone Customer Service call center.
Stock Listing
Not applicable.
RockAuto is privately held and does not trade on the NYSE or Nasdaq.
How to File a Complaint Against RockAuto
Customers may need to complain about an incorrect part, delayed shipment, missing package, damaged product, return, refund, warranty replacement, billing problem, catalog fitment, or other RockAuto order issue. Keep your order number, email address, tracking information, product part number, packaging, photographs, and previous support messages available.
Step 1: Use the Order Status & Returns System
Begin with RockAuto’s Order Status & Returns page. Enter the required order information and select the relevant issue. This platform can handle shipment status, return authorization, reported problems, order changes, and warranty claims. RockAuto specifically instructs customers to use this system rather than calling the corporate office. Save screenshots and confirmation messages from the process.
Step 2: Review the Help Pages and Return Instructions
RockAuto’s Help pages explain procedures for shipping, returns, incorrect parts, missing shipments, warranty claims, and other common issues. If returning an item, use only the return address and shipping instructions generated for that specific order. RockAuto warns customers not to send returns directly to its Madison corporate office because the headquarters does not process normal product returns.
Step 3: Email RockAuto Customer Service
If the issue is not covered by the Help pages or automated system, email service@rockauto.com. Provide your order number, part number, vehicle information, problem description, prior automated support steps, photographs where relevant, and the resolution requested. Keep the conversation in the same email thread to preserve the history of the complaint.
Step 4: Send Formal Corporate Correspondence
For a serious unresolved administrative or legal matter, correspondence can be addressed to RockAuto, LLC, 6418 Normandy Lane, Suite 100, Madison, WI 53719. Include your contact information, order number, previous Customer Service history, disputed amount or product information, and a clear chronological description of the complaint. The corporate office is appropriate for administrative or legal notices, but not for physical returns.
Step 5: Use the Appropriate External Complaint Process
If the issue remains unresolved, payment disputes may be raised with the card issuer or payment provider, while general consumer disputes may be submitted to the applicable state Attorney General or consumer-protection agency. Product safety or recall issues may involve the vehicle or parts manufacturer and the appropriate transportation-safety regulator. Keep order confirmations, shipping records, photographs, return authorization, warranty information, and RockAuto correspondence before escalating externally.
