Harley-Davidson
About Harley-Davidson
Harley-Davidson, Inc. is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin. The company designs, manufactures, markets, and finances motorcycles, parts, accessories, apparel, riding gear, and related products and services. Harley-Davidson traces its roots to 1903 and remains closely associated with its historic Juneau Avenue campus in Milwaukee, which continues to serve as the company’s corporate headquarters. (harley-davidson.com)
Harley-Davidson operates through major business areas including motorcycles and related products, Harley-Davidson Financial Services, branded merchandise, dealerships, rider programs, and the Harley Owners Group. The company remains publicly traded on the New York Stock Exchange under ticker HOG. (sec.gov)
Current company leadership is headed by Artie Starrs, President and Chief Executive Officer. Harley-Davidson reported approximately $4.47 billion in total 2025 revenue, including about $3.60 billion from motorcycles and related products and $869 million from financial services. (investor.harley-davidson.com)
Quick Information
Corporate Phone Number
414-342-4680
Harley-Davidson’s 2025 Form 10-K lists this as the registrant telephone number for its Milwaukee principal executive office. (sec.gov)
Customer Service Number
1-800-258-2464
Current U.S. Customer Service hours are
Monday to Friday: 8:00 AM to 7:00 PM Central Time
Saturday: 8:30 AM to 4:00 PM Central Time. (harley-davidson.com)
Corporate Office Address
Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, WI 53208
United States
Headquarters Address
Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, WI 53208
United States
Current official headquarters materials and SEC filings continue to identify this as Harley-Davidson’s principal executive office. (harley-davidson.com)
Harley-Davidson primarily routes ordinary customer support through phone and online forms.
Current specialized contact includes:
Investor Relations: investor.relations@harley-davidson.com
Industry
Motorcycles, Powersports, Financial Services, Apparel, Accessories and Consumer Products
Founded
1903
Current CEO
Artie Starrs
Current 2026 company materials identify Starrs as President and CEO. (investor.harley-davidson.com)
Stock Listing
New York Stock Exchange
Ticker:
HOG. (sec.gov)
2025 Revenue
Approximately $4.47 billion
Motorcycles and Related Products Revenue
Approximately $3.60 billion
Financial Services Revenue
Approximately $869 million. (sec.gov)
Corporate Office Hours
The headquarters building is not normally open to the public.
Current published headquarters contact hours are:
Monday to Friday: 8:00 AM to 4:30 PM. (harley-davidson.com)
Website
https://www.harley-davidson.com/
Investor Relations
https://investor.harley-davidson.com/
Careers Page
https://www.harley-davidson.com/us/en/about-us/careers.html
Harley-Davidson Products & Services
Harley-Davidson’s business extends beyond motorcycles into accessories, apparel, rider communities, financing, insurance, digital shopping, events, and branded lifestyle products.
Touring Motorcycles
Harley-Davidson Touring motorcycles are designed for long-distance riding and highway travel.
They typically feature larger fuel capacity, luggage systems, wind protection, passenger accommodations, and high-displacement engines.
Grand American Touring
Grand American Touring models represent Harley-Davidson’s classic long-distance touring category.
These motorcycles combine comfort, luggage capacity, fairings, passenger support, and highway-oriented performance.
Cruiser Motorcycles
Cruiser models emphasize relaxed riding positions, low seat heights, distinctive styling, and strong engine torque.
They are among Harley-Davidson’s best-known motorcycle categories.
Sport Motorcycles
Harley-Davidson offers sport-oriented motorcycles designed for more aggressive road performance.
These models balance acceleration, handling, everyday rideability, and Harley-Davidson styling.
Adventure Touring
Harley-Davidson’s adventure-touring products are designed for riders who travel on both paved and unpaved routes.
This category includes models built around upright ergonomics, longer suspension travel, and touring capability.
CVO Motorcycles
Custom Vehicle Operation, or CVO, models are premium factory-custom motorcycles.
They typically include exclusive paint, high-end technology, upgraded components, and limited-production styling.
Used Motorcycles
Harley-Davidson dealerships sell pre-owned motorcycles.
Some used motorcycles may qualify for dealer-backed inspections, financing, and warranty-related programs.
Motorcycle Parts
Harley-Davidson sells genuine replacement and maintenance parts through authorized dealerships and online channels.
Products include engine components, filters, brakes, batteries, drivetrain parts, and electrical components.
Motorcycle Accessories
The company’s accessory catalog includes seats, luggage, windshields, lighting, handlebars, mirrors, exhaust components, storage products, and customization items.
Riding Gear
Harley-Davidson sells helmets, jackets, gloves, boots, rain gear, protective clothing, and other riding equipment.
Apparel
The brand sells T-shirts, hoodies, jackets, hats, footwear, and lifestyle clothing.
Harley-Davidson apparel is sold through dealerships and official online stores.
Harley-Davidson Financial Services
Harley-Davidson Financial Services supports qualifying customers with motorcycle financing and related financial products.
Services can vary by country and customer eligibility.
Motorcycle Insurance
Harley-Davidson offers motorcycle insurance in supported markets.
Coverage options can include liability, collision, comprehensive, roadside assistance, and accessory protection.
Extended Service Plans
Customers may be able to purchase extended service coverage through participating dealers.
Plan terms and eligibility vary by motorcycle and market.
Harley Owners Group
The Harley Owners Group, or H.O.G., is the company’s official rider-membership community.
Members can access events, chapters, ride programs, member communications, and other owner benefits. (harley-davidson.com)
Rider Training
Harley-Davidson supports motorcycle-rider education through selected dealerships and riding programs.
Training can include beginner riding instruction, skills development, and motorcycle familiarization.
Dealership Network
Authorized Harley-Davidson dealerships provide motorcycle sales, financing, service, parts, accessories, apparel, and rider support.
Customers should contact their local dealer for dealership-specific purchases and repairs.
Gift Cards
Harley-Davidson offers gift cards for qualifying purchases.
Dedicated gift-card Customer Service is available separately from the main Customer Care line. (harley-davidson.com)
Online Shopping
Customers can purchase selected apparel, parts, accessories, gifts, and lifestyle merchandise through:
https://www.harley-davidson.com/
Harley-Davidson Museum
The Harley-Davidson Museum in Milwaukee presents motorcycles, historical exhibits, archives, and company heritage.
It is separate from the corporate headquarters campus.
Davidson Park
Davidson Park is located on Harley-Davidson’s Milwaukee corporate campus.
The park is open to the public during posted hours even though the headquarters building itself is not generally open to visitors. (harley-davidson.com)
Harley-Davidson Corporate Phone Numbers
Corporate Phone Number
414-342-4680. (sec.gov)
Corporate Headquarters Number
414-343-7027
This number is currently published for the headquarters campus during business hours. (harley-davidson.com)
Headquarters Number
414-343-7027
Corporate Office Number
414-342-4680
Customer Service Number
1-800-258-2464. (harley-davidson.com)
Harley Owners Group Number
1-800-258-2464
This number is also used for H.O.G. member relations in the United States. (harley-davidson.com)
Investor Relations Number
877-437-8625
Also:
414-343-4782. (harley-davidson.com)
Transfer Agent Number
1-866-360-5339
Outside U.S. and Canada:
1-312-360-5339. (investor.harley-davidson.com)
Media Relations Number
414-343-4636
This line is published for product and rider-experience media inquiries. (harley-davidson.com)
Gift Card Customer Service
1-800-803-7537. (harley-davidson.com)
Gift Card Balance Inquiry
1-800-755-0085
Lost or Stolen Gift Card
1-800-803-7537. (harley-davidson.com)
Toll-Free Number
Main Customer Care:
1-800-258-2464
Billing Number
Harley-Davidson does not publish one universal billing line for all products.
Financing or account questions should be directed to Harley-Davidson Financial Services or the relevant financing provider.
Dealer Support
Dealership-specific purchases, repairs, warranty issues, and parts questions should generally begin with the authorized dealer involved.
Dealer Locator:
https://www.harley-davidson.com/us/en/tools/find-a-dealer.html
International Number
International support varies by country.
Customers outside the United States should use the appropriate country-specific Harley-Davidson website.
Emergency / After-Hours Number
Harley-Davidson does not publish one universal corporate emergency hotline.
Immediate road, police, fire, or medical emergencies should be directed to the appropriate emergency service.
Human Resources Number
Harley-Davidson does not publish one universal applicant HR line.
Careers:
https://www.harley-davidson.com/us/en/about-us/careers.html
How to Reach a Real Person at Harley-Davidson
For general product, owner, online-order, H.O.G., and customer-service issues, call 1-800-258-2464 during current published support hours. Customers with a dealership purchase or repair issue should usually contact the dealership first because dealers handle their own sales, service, repair, warranty processing, and local customer interactions. (harley-davidson.com)
For corporate headquarters contact, call 414-343-7027 Monday through Friday during published business hours. Investor matters should use 877-437-8625, while media inquiries can use 414-343-4636. Have your motorcycle VIN, dealer name, purchase date, order number, or case information ready when contacting the company.
Harley-Davidson Headquarters & Corporate Office Address
Harley-Davidson’s current corporate headquarters is:
Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, WI 53208
United States
Current official and SEC sources continue to identify this historic Milwaukee location as the corporate headquarters. (sec.gov)
Juneau Avenue Headquarters
3700 West Juneau Avenue
Milwaukee, WI 53208
This campus includes the original Harley-Davidson factory heritage site and current corporate operations. (harley-davidson.com)
Headquarters Public Access
The corporate headquarters building is:
Not normally open to the public
except during selected special-event tours. (harley-davidson.com)
Current President and CEO
Artie Starrs
Current 2026 financial materials identify Starrs as President and CEO. (investor.harley-davidson.com)
2025 Total Revenue
$4.473 billion
2025 Motorcycles and Related Products Revenue
$3.604 billion
2025 Financial Services Revenue
$869.2 million. (sec.gov)
Stock Listing
Harley-Davidson trades on:
New York Stock Exchange
Ticker:
HOG
How to File a Complaint Against Harley-Davidson
Customers filing a complaint about a motorcycle, dealership interaction, warranty, online order, financial service, accessory, apparel purchase, or owner program should keep the VIN, receipt, dealership name, transaction date, repair orders, photographs, correspondence, and prior case numbers before escalating.
Step 1: Contact the Dealership or Customer Service
If the issue involves a dealership purchase, service visit, repair, or warranty matter, begin with the dealership’s Service Manager or General Manager. For broader customer issues, call Harley-Davidson Customer Service at 1-800-258-2464. Explain the problem clearly and provide the VIN, dealer name, dates, invoices, and the resolution being requested. Ask that the matter be documented and retain any case number provided. (harley-davidson.com)
Step 2: Request Additional Review
If the dealer or first-level representative does not resolve the issue, request escalation to an appropriate Harley-Davidson Customer Care representative or management team. Provide the previous case number, dealership contacts, repair history, photographs, and supporting documents. Keep copies of all written communication and note the dates and names of representatives.
Step 3: Use the Specialized Department
Investor issues should use 877-437-8625, gift-card concerns 1-800-803-7537, and H.O.G. member issues 1-800-258-2464. Using the correct specialized channel can reduce delays and ensure the complaint reaches the appropriate team. (harley-davidson.com)
Step 4: Send Formal Written Correspondence
For a serious unresolved corporate complaint, send written correspondence to Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, WI 53208. Include your full contact information, motorcycle VIN if applicable, dealership or order details, previous case numbers, dates, supporting records, and a concise description of the requested resolution. Keep proof of delivery. (sec.gov)
Step 5: Use the Appropriate External Complaint Process
If the matter remains unresolved, the correct external route depends on the issue. Vehicle-safety concerns can be reported to the National Highway Traffic Safety Administration, financing disputes may involve the Consumer Financial Protection Bureau or applicable state regulator, and general consumer complaints may be filed with the relevant state Attorney General or consumer-protection agency. Keep all dealer repair orders, invoices, photographs, and Harley-Davidson case information before escalating.
