American Family Insurance
American Family Insurance is a major U.S. insurance organization headquartered in Madison, Wisconsin. Its companies provide auto, homeowners, renters, condo, life, business, landlord, farm and ranch, motorcycle, boat, recreational vehicle, umbrella, and other insurance products through agents, digital channels, and affiliated companies.
The organization traces its history to 1927 and will reach its 100th anniversary in 2027. American Family operates through American Family Mutual Insurance Company, S.I. and affiliated companies including American Family Connect, Homesite, and Main Street America.
Current March 2026 company information identifies Bill Westrate as Chair and Chief Executive Officer. American Family reported $19.5 billion in 2025 revenue, $45.5 billion in assets, $14.3 billion in equity, approximately 10,500 employees, more than 2,400 independent contractor agency owners, and 12.1 million policies in force at year-end 2025.
1-800-692-6326
Also written as:
1-800-MYAMFAM
This is the current primary American Family Insurance Care Center number.
1-800-692-6326
The number handles policy service, billing, quotes, My Account assistance, and other customer needs. Automated payment and claims functions are available 24/7.
American Family Insurance
6000 American Parkway
Madison, WI 53783
United States
American Family Insurance
6000 American Parkway
Madison, WI 53783
United States
American Family’s March 2026 corporate facts identify this as the National Headquarters.
American Family Insurance
P.O. Box 77093
Madison, WI 53707-1093
United States.
Policy Customer Service: servicepromise@amfam.com
Sales / Quotes: customersfirst@amfam.com
Investor Relations: investorrelations@amfam.com
Claim Documents: claimdocuments@afics.com
Fraud / SIU: askSIU@afics.com.
Insurance, Property & Casualty Insurance, Life Insurance, Commercial Insurance, Farm Insurance and Financial Protection
1927
American Family will reach its 100th year in 2027.
Bill Westrate
Current title:
Chair and CEO.
Approximately:
10,500 employees.
More than:
2,400 independent contractor agency owners.
12.1 million policies
at year-end 2025.
$19.5 billion.
$45.5 billion
for 2025.
$14.3 billion.
Live general-policy service hours vary by department.
Current primary service availability includes:
Monday to Friday: 7:00 AM to 8:00 PM CT
Saturday: 8:00 AM to 8:00 PM CT
Automated pay-by-phone and claims support are available 24/7.
American Family is a mutual insurance organization rather than a conventional publicly traded stock company.
Private-placement bond investors can access financial reporting through the company’s investor portal.
Investor Relations email:
investorrelations@amfam.com.
American Family hires in claims, actuarial work, technology, data, underwriting, marketing, legal, finance, customer service, and many other disciplines.
American Family offers insurance for vehicles, homes, personal financial risks, businesses, landlords, farms, and recreational property. Availability and underwriting company vary by state.
American Family provides auto coverage including liability, collision, comprehensive, medical or personal-injury protection where available, and uninsured or underinsured motorist protection.
Customers can customize coverage and manage policies through agents, My Account, and the MyAmFam app.
Homeowners coverage can protect the dwelling, detached structures, personal belongings, liability exposure, and qualifying additional living expenses after a covered loss.
Additional endorsements and deductible options are available depending on state and policy.
Renters insurance provides coverage for personal property, liability, and other qualifying losses for tenants.
It can also be bundled with auto coverage where available.
Condo insurance can protect personal belongings, interior portions of the unit, personal liability, and other risks not fully covered by a condominium association’s master policy.
American Family offers coverage for qualifying manufactured and mobile homes.
Policy availability and coverage vary by state and construction type.
Life insurance provides financial protection for beneficiaries after the insured person’s death.
American Family offers life-insurance solutions designed to support family income needs, debts, education expenses, and other financial goals.
Commercial insurance protects qualifying businesses against property, liability, vehicle, employee, and other operational risks.
Coverage is customized according to the business type and state.
Landlord insurance is designed for rental-property owners.
It can help protect the structure, liability exposure, and certain landlord-specific risks associated with renting residential property.
American Family provides specialized farm and ranch insurance.
Coverage can address farm homes, buildings, equipment, liability, livestock, vehicles, and other agricultural risks.
Motorcycle policies can cover liability, collision, comprehensive damage, and other motorcycle-specific exposures.
Boat insurance can provide protection for qualifying watercraft, liability, physical damage, and related marine risks.
American Family offers coverage for recreational vehicles and campers.
Policies may include vehicle and personal-property protections depending on the type of RV.
ATV insurance is available for qualifying all-terrain vehicles.
Coverage availability varies by state and vehicle use.
American Family also provides snowmobile insurance in eligible markets.
Umbrella insurance provides additional personal liability protection above qualifying underlying policies.
It can be bundled with home and auto insurance for customers seeking higher liability limits.
Customers can combine home and auto insurance through American Family.
The company currently advertises potential savings of up to 40% when qualifying home and auto policies are bundled.
DriveMyWay is a usage-based auto insurance program that can use driving behavior to determine potential rate benefits.
Eligibility varies by state and policy.
MilesMyWay is designed for qualifying lower-mileage drivers.
The program can provide savings based in part on vehicle use.
American Family offers roadside assistance for qualifying policies.
Current roadside assistance number:
1-888-742-4572.
Customers can report and manage claims online, through the MyAmFam app, or by calling American Family.
Claims support is available 24/7.
My Account lets policyholders access insurance cards, policy details, billing information, claims, documents, and other account features.
The MyAmFam app allows policyholders to view proof of insurance, manage payments, report claims, track claim status, and request roadside assistance.
American Family works through more than 2,400 independent contractor agency owners.
Agents provide local sales, policy-service, and insurance guidance.
1-800-692-6326
1-800-MYAMFAM
1-800-692-6326
1-800-692-6326
1-800-692-6326.
1-800-692-6326
1-800-692-6326
1-800-692-6326
1-800-692-6326
American Family’s Care Center handles billing and general policy-service questions.
1-800-692-6326
The automated payment system is available 24/7.
1-800-692-6326
Claim reporting is available 24/7.
1-844-208-0663
Available:
24 hours a day, 7 days a week.
claimdocuments@afics.com
Include the claim number in the subject line.
1-866-935-2858.
1-888-742-4572.
servicepromise@amfam.com
customersfirst@amfam.com.
608-242-4100 ext. 29510
askSIU@afics.com.
1-800-692-6326
General service fax:
1-920-330-5607.
Individual American Family agents maintain their own local telephone numbers.
Policyholders can find their agent’s contact details through My Account.
American Family does not publish one universal regional-office number.
American Family’s principal personal-insurance operations are U.S.-focused, and it does not publish one universal international policyholder line.
Claims:
1-800-692-6326, 24/7
Roadside Assistance:
1-888-742-4572.
American Family does not prominently publish a universal investor telephone number.
Email:
investorrelations@amfam.com.
American Family does not publish one universal public applicant HR number.
Careers:
Not applicable.
American Family is an insurance organization.
For general policy service, billing, changes, quotes, or account help, call 1-800-692-6326. Live service availability depends on the request, while automated payments and claims functions are available around the clock. Existing policy customers can also email servicepromise@amfam.com, while prospective sales inquiries can use customersfirst@amfam.com.
For a claim, customers can call the same main line 24/7 or file online through My Account. Existing claim support is also available at 1-844-208-0663. If you work with a local American Family agent, contacting that agent directly can be useful for policy and coverage questions.
American Family Insurance’s National Headquarters is:
American Family Insurance
6000 American Parkway
Madison, WI 53783
United States
Current March 2026 corporate facts identify this as the company’s National Headquarters.
6000 American Parkway
Madison, WI 53783
The Madison campus serves as American Family’s principal corporate base.
American Family Insurance
P.O. Box 77093
Madison, WI 53707-1093
American Family Insurance
6000 American Parkway
Madison, WI 53783-0001.
Bill Westrate
He currently serves as:
Chair and Chief Executive Officer.
2025:
$19.5 billion
compared with:
$20.0 billion in 2024.
$45.5 billion.
$14.3 billion.
Approximately:
10,500 employees.
More than:
2,400 independent contractor agency owners.
12.1 million policies
at the end of 2025.
American Family currently identifies major corporate locations in:
Boston, Massachusetts
Denver, Colorado
Keene, New Hampshire
Minneapolis, Minnesota
Phoenix, Arizona
St. Joseph, Missouri.
The American Family enterprise includes:
American Family Mutual Insurance Company, S.I.
American Family Connect Property and Casualty Insurance Company
Homesite Group Incorporated
Main Street America Group, Inc.
Not applicable in the conventional sense.
American Family is organized around a mutual insurance structure rather than being a publicly traded stock insurer.
Policyholders filing a complaint involving a claim, premium, cancellation, billing issue, agent interaction, coverage dispute, roadside service, or another American Family matter should gather the policy number, claim number where applicable, bills, notices, correspondence, photographs, and previous service records before escalating.
Begin by calling 1-800-692-6326 or contacting your local American Family agent. Explain the issue clearly and provide the policy number, date, transaction or claim details, and requested resolution. Existing customers can also email servicepromise@amfam.com. Keep a record of the representative or agent, date, and any case or reference number.
If the complaint involves a claim, use American Family’s 24/7 claims process. Existing claim support is available at 1-844-208-0663, and documents can be emailed to claimdocuments@afics.com with the claim number in the subject line. Ask for clarification of any disputed settlement, coverage decision, deductible, repair issue, or required documentation.
If the first representative cannot resolve the matter, request review by a supervisor or the appropriate policy, billing, underwriting, or claims team. Provide a concise timeline and copies of previous correspondence. If the complaint concerns suspected fraud or unauthorized activity, use the Special Investigation Unit at 608-242-4100 ext. 29510 or askSIU@afics.com.
For a serious unresolved complaint, send written correspondence to American Family Insurance, 6000 American Parkway, Madison, WI 53783. Include your policy number, claim number if applicable, contact details, dates, prior complaint history, and the specific resolution requested. Keep copies of all supporting records and proof of delivery.
If the issue remains unresolved, policyholders can generally file a complaint with the Department of Insurance in the state regulating the policy. State insurance departments can review issues involving claims handling, cancellations, premium practices, policy administration, and insurer compliance. The correct regulator depends on the state and type of policy, so preserve the policy documents, claim correspondence, billing records, and American Family’s responses before filing.
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