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- E-TRADE Financial
About E*TRADE
E*TRADE is a major U.S. online brokerage and digital investing platform that provides self-directed investing, retirement accounts, options and futures trading, banking products, stock plan administration, managed portfolios, and investor education. The brand became widely known for helping popularize online investing and remains a prominent digital investing platform for individual investors.
Morgan Stanley completed its acquisition of E*TRADE Financial Corporation on October 2, 2020. Following the transaction, ETRADE became part of Morgan Stanley’s Wealth Management business, while the ETRADE brand continued to operate as a direct-to-consumer digital investing platform. Former E*TRADE shareholders received Morgan Stanley shares as part of the all-stock transaction.
Today, customers see the brand presented as E*TRADE from Morgan Stanley. Brokerage services are provided through Morgan Stanley’s brokerage infrastructure, while qualifying banking products are offered through Morgan Stanley Private Bank, National Association. Morgan Stanley itself remains headquartered at 1585 Broadway, New York, NY 10036.
Quick Information
Corporate Phone Number
For E*TRADE customer and account support:
1-800-387-2331
Also written as:
1-800-ETRADE-1
This number is available for brokerage and Morgan Stanley Private Bank account support.
Customer Service Number
1-800-387-2331
E*TRADE currently provides customer support 24 hours a day.
Corporate Office Address
For current customer correspondence and brokerage operations:
E*TRADE from Morgan Stanley
Harborside 2
200 Hudson Street, Suite 501
Jersey City, NJ 07311-1113
United States
This is E*TRADE’s current official overnight-mail address for brokerage accounts.
Headquarters Address
E*TRADE no longer operates as an independently headquartered public company.
Its parent company headquarters is:
Morgan Stanley
1585 Broadway
New York, NY 10036
United States
Current Morgan Stanley filings continue to identify this address as the company’s principal executive office.
E*TRADE does not prominently publish one general unsecured Customer Service email address for ordinary brokerage instructions.
Customers should use secure messaging after logging in or call:
1-800-387-2331
Industry
Online Brokerage, Wealth Management, Investing, Trading, Banking, Retirement Services and Stock Plan Administration
Founded
E*TRADE traces its origins to the early 1980s and developed into one of the best-known online brokerage companies in the United States.
Number of Employees
E*TRADE no longer reports a standalone current employee total because it operates within Morgan Stanley.
Its banking affiliate, Morgan Stanley Private Bank, separately reported 1,303 direct employees as of December 31, 2025, but this number should not be presented as the total E*TRADE workforce.
Ownership
Morgan Stanley
Morgan Stanley completed its acquisition of E*TRADE Financial Corporation on October 2, 2020.
Corporate Office Hours
E*TRADE Customer Service:
24 hours a day
Specialized departments may maintain different hours.
Website
Investor Relations
E*TRADE no longer has a standalone public Investor Relations department because it is part of Morgan Stanley.
Morgan Stanley Investor Relations:
https://www.morganstanley.com/about-us-ir
Careers Page
https://www.morganstanley.com/people-opportunities
E*TRADE-related jobs are now managed through Morgan Stanley’s broader recruiting organization.
E*TRADE Products & Services
E*TRADE offers a broad digital financial platform for investors, traders, retirement savers, banking customers, and employees participating in company stock plans.
Brokerage Accounts
E*TRADE offers standard taxable brokerage accounts for investing and trading.
Customers can buy and sell:
Stocks
Exchange-traded funds
Mutual funds
Bonds
Options
Other eligible securities.
Stock Trading
Customers can trade U.S.-listed stocks using E*TRADE’s web and mobile platforms.
E*TRADE currently advertises $0 commissions for online U.S.-listed stock trades, subject to applicable terms and other fees.
ETF Trading
Exchange-traded funds can be traded through E*TRADE brokerage accounts.
Online U.S.-listed ETF trades currently carry $0 commissions under standard pricing, although other charges may apply.
Mutual Funds
E*TRADE provides access to mutual funds from multiple investment companies.
Available funds can be researched and purchased through brokerage and retirement accounts.
Options Trading
E*TRADE offers options trading for approved customers.
Current standard pricing includes:
$0 base commission
and generally:
$0.65 per options contract
subject to pricing terms and eligibility.
Futures Trading
ETRADE supports futures trading through Power ETRADE.
Customers can access futures covering:
Equity indexes
Energy
Interest rates
Metals
Agricultural commodities
Currencies
Cryptocurrency futures
Other eligible contracts.
Futures Specialist Support
877-553-8887
Licensed Futures Specialists provide support during futures market hours.
Bonds and Fixed Income
E*TRADE offers bonds and other fixed-income securities for customers seeking income, preservation of capital, or portfolio diversification.
Available investments can include government, municipal, corporate, and other eligible fixed-income securities.
Traditional IRA
Customers can open a Traditional IRA through E*TRADE for tax-advantaged retirement investing.
Contributions and distributions are subject to applicable IRS rules.
Roth IRA
E*TRADE offers Roth IRAs for qualifying investors.
Qualified distributions can potentially be tax free when applicable requirements are satisfied.
Rollover IRA
Customers can transfer eligible retirement assets from former employer-sponsored plans into an E*TRADE rollover IRA.
Small Business Retirement Accounts
E*TRADE supports selected retirement accounts for self-employed individuals and small businesses.
Products vary by business structure and eligibility.
Core Portfolios
Core Portfolios is E*TRADE’s automated investment-management service.
Current standard terms include:
0.30% annual advisory fee
and:
$500 minimum investment
for qualifying accounts.
Managed Investing
Customers who prefer professional portfolio management can use eligible managed-account services available through Morgan Stanley and E*TRADE.
Power E*TRADE
Power E*TRADE is designed for more active traders.
Features include:
Advanced charting
Technical analysis
Options tools
Streaming market information
Trade execution tools
Futures trading.
Power E*TRADE Pro
Power E*TRADE Pro provides more advanced tools for active investors and traders.
Mobile Trading
The E*TRADE mobile app allows customers to monitor investments, place trades, transfer money, access account information, and use other supported brokerage features.
Premium Savings Account
Morgan Stanley Private Bank offers Premium Savings accounts through the E*TRADE platform.
These accounts are FDIC insured subject to applicable limits and conditions.
Checking Accounts
Qualifying banking customers can access checking products through Morgan Stanley Private Bank.
Certificates of Deposit
Banking products available through Morgan Stanley Private Bank can also include certificates of deposit.
Cash Management
E*TRADE provides cash-management tools allowing customers to transfer money between eligible brokerage and bank accounts.
Direct Deposit
Customers can establish direct deposits into eligible E*TRADE brokerage or Morgan Stanley Private Bank accounts.
Account Transfers
E*TRADE supports transfers of eligible securities and assets from other financial institutions.
Morgan Stanley at Work
Morgan Stanley at Work provides equity compensation and employee stock-plan services.
E*TRADE’s historical stock-plan capabilities are now integrated into Morgan Stanley’s broader workplace financial-services platform.
Employee Stock Plan Support
1-800-838-0908
Current support is available
Monday to Friday, 12:00 AM to 11:59 PM ET.
Designated Brokerage
E*TRADE provides designated brokerage services that allow employers to monitor employee securities transactions for regulatory or internal compliance purposes.
Support
855-432-6834
Hours
Monday to Friday: 9:00 AM to 6:00 PM ET.
Investor Education
E*TRADE provides articles, videos, webinars, market analysis, trading education, and investment tutorials.
The platform also conducts live educational sessions for customers.
E*TRADE Corporate Phone Numbers
E*TRADE currently operates within Morgan Stanley and uses specialized numbers for brokerage, banking, workplace accounts, futures, security concerns, and corporate matters.
Corporate Phone Number
For E*TRADE account support:
1-800-387-2331
Corporate Headquarters Number
Because E*TRADE is now part of Morgan Stanley, the parent headquarters number is:
212-761-4000
Morgan Stanley headquarters:
1585 Broadway, New York, NY 10036.
Headquarters Number
Morgan Stanley: 212-761-4000
Corporate Office Number
E*TRADE Customer Operations: 1-800-387-2331
Customer Service Number
1-800-387-2331
Customer Support Number
1-800-387-2331
Toll-Free Number
1-800-387-2331
Also:
1-800-ETRADE-1
International Customer Service Number
+1-678-624-6210
E*TRADE publishes this number for customers calling from outside the United States.
General Fax Number
1-866-650-0003
International Fax Number
+1-678-624-6950
These numbers are published for submitting qualifying documents and paperwork.
Morgan Stanley at Work Number
1-800-838-0908
Designated Brokerage Number
855-432-6834
Futures Support Number
877-553-8887
This number connects customers with licensed Futures Specialists.
Fraud and Security Number
1-800-387-2331
E*TRADE instructs customers to call immediately if they suspect:
Identity theft
Account fraud
Compromised email or phone access
Suspicious transactions
Phishing or fraudulent E*TRADE websites.
Emergency / After-Hours Number
For urgent account-security concerns:
1-800-387-2331
Customer support is available 24 hours a day.
Trading Support Number
1-800-387-2331
Options Trading Support Number
1-800-387-2331
E*TRADE’s options pages direct traders to this primary service number for dedicated trading support.
Account Opening Number
1-800-387-2331
Customers can call this number to open or inquire about brokerage and banking accounts.
Sales Number
E*TRADE does not operate a traditional nationwide consumer Sales Department.
New customers can call:
1-800-387-2331
Billing Number
E*TRADE does not publish one universal Billing Department number.
Questions involving commissions, fees, transfers, bank charges, or account transactions should be directed to:
1-800-387-2331
Regional Office Number
E*TRADE does not publish a universal regional-office number.
Branch Office Number
E*TRADE primarily operates as a digital brokerage rather than through a conventional retail branch network.
Customers seeking in-person advice can use Morgan Stanley’s Financial Advisor network.
Local Office Number
Local Morgan Stanley office numbers vary by location.
Investor Relations Number
E*TRADE no longer has separate Investor Relations.
Morgan Stanley Investor Relations currently publishes:
212-762-8131
and:
212-762-9131
depending on the inquiry type.
Investor Relations Email
investorrelations@morganstanley.com
Transfer Agent Number
Morgan Stanley’s transfer agent, Broadridge, can be contacted at:
1-800-622-2393
Additional:
1-201-329-8660.
Media / Press Number
Morgan Stanley Media Relations:
212-761-2448
Media / Press Email
mediainquiries@morganstanley.com
Human Resources Number
E*TRADE does not publish a universal applicant HR phone number.
Current careers are managed through Morgan Stanley.
Reservations / Booking Number
Not applicable.
E*TRADE is an investment and financial-services platform.
How to Reach a Real Person at E*TRADE
The most direct way to reach an ETRADE representative is to call 1-800-387-2331. Current ETRADE support states that customer representatives are available 24 hours a day. This number can be used for brokerage accounts, Morgan Stanley Private Bank accounts, account opening, login issues, transfers, trading questions, and many other account concerns. International callers can use +1-678-624-6210.
For specialized issues, use the department-specific channel. Employee stock-plan customers should call 1-800-838-0908, designated brokerage clients can call 855-432-6834, and futures customers can reach licensed Futures Specialists at 877-553-8887. For suspected account fraud or identity theft, E*TRADE explicitly directs customers to call 1-800-387-2331 immediately.
E*TRADE Headquarters & Corporate Office Address
E*TRADE no longer operates as an independent publicly traded corporation with its own standalone headquarters structure.
Morgan Stanley completed the acquisition of E*TRADE Financial Corporation on October 2, 2020.
Current Parent Headquarters
Morgan Stanley
1585 Broadway
New York, NY 10036
United States
Corporate Phone: 212-761-4000
Current September 2026 SEC records continue to identify 1585 Broadway as Morgan Stanley’s principal executive office.
Current E*TRADE Regular Mailing Address
For brokerage correspondence:
E*TRADE from Morgan Stanley
P.O. Box 484
Jersey City, NJ 07303-0484
United States
For banking correspondence:
Morgan Stanley Private Bank
P.O. Box 484
Jersey City, NJ 07303-0484
United States.
Current E*TRADE Overnight Address
For brokerage:
E*TRADE from Morgan Stanley
Harborside 2
200 Hudson Street, Suite 501
Jersey City, NJ 07311-1113
United States
For banking:
Morgan Stanley Private Bank
Harborside 2
200 Hudson Street, Suite 501
Jersey City, NJ 07311-1113
United States.
Current Brokerage Mailing Identity
Current E*TRADE support materials also instruct customers sending brokerage documents to address them to:
Morgan Stanley Smith Barney LLC
at the same Jersey City mailing addresses.
Former E*TRADE Virginia Headquarters
Before the Morgan Stanley acquisition, E*TRADE used:
671 North Glebe Road
Ballston Tower
Arlington, VA 22203
United States
as a major corporate headquarters address.
Morgan Stanley’s 2020 acquisition materials explicitly identified this as E*TRADE’s address at the time of the transaction.
Virginia Address Status
The Arlington address should now be treated as a legacy E*TRADE headquarters address, not the current headquarters of the combined business.
The provided HeadquarterLocation page is therefore correctly connected with E*TRADE’s historical Virginia presence, but it should clearly explain the Morgan Stanley acquisition and current New York/Jersey City operating structure.
Current Ownership
E*TRADE is owned by:
Morgan Stanley
Morgan Stanley completed its E*TRADE acquisition in an all-stock transaction on October 2, 2020.
Parent Company Stock Listing
Morgan Stanley trades on the New York Stock Exchange under:
MS
Brokerage Regulatory Structure
E*TRADE brokerage services are provided through registered securities entities within Morgan Stanley’s organization.
Current E*TRADE pages direct users to FINRA BrokerCheck for broker-dealer information.
Banking Structure
Bank products accessible through the E*TRADE platform are provided by:
Morgan Stanley Private Bank, National Association
Member FDIC.
How to File a Complaint Against E*TRADE
Customers who have a complaint involving a brokerage trade, account restriction, money transfer, fee, options or futures transaction, bank account, fraud, stock plan, account access, tax document, or another E*TRADE service should gather relevant documentation before contacting the company. Keep account statements, trade confirmations, transfer records, screenshots, emails, dates, support case information, and transaction details. Financial complaints can have deadlines, so customers should document each interaction and avoid relying only on verbal conversations.
Step 1: Contact E*TRADE Customer Service
Begin by calling 1-800-387-2331 and explain the issue to an ETRADE Customer Service representative. Have the relevant account, transaction, trade, transfer, or security information available and explain the problem chronologically. Ask the representative what action can be taken and whether a case or reference number can be provided. For suspected fraud or identity theft, contact ETRADE immediately rather than waiting for normal follow-up. Keep notes of the representative’s name, date and time of the call, and any resolution offered.
Step 2: Request Escalation to the Appropriate Specialist
If the first representative cannot resolve the matter, ask for escalation to the department responsible for the issue. Futures customers can use 877-553-8887, workplace stock-plan customers can use 1-800-838-0908, and designated brokerage clients can use 855-432-6834. For ordinary brokerage disputes, ask whether the issue can be reviewed by a supervisor or appropriate account specialist. Provide the existing case number and supporting documentation without sending passwords or one-time security codes. Keep a complete record of all communications.
Step 3: Submit Written Documentation When Required
If ETRADE requests documentation, customers can use its secure document-upload process or fax qualifying materials to 1-866-650-0003. International fax submissions can use +1-678-624-6950. Follow the specific instructions on the relevant application, dispute form, or support request, because certain original documents may still need to be mailed. Label documents with the appropriate account or case information while avoiding unnecessary sensitive data. Keep a copy of everything submitted and confirmation that ETRADE received it.
Step 4: Send Formal Legal or Corporate Correspondence
For certain formal disputes covered by ETRADE’s contractual terms, the company requires written notice before a claim proceeds further. Current ETRADE Text Message Terms, for example, specify written dispute notice by U.S. Certified Mail to E*TRADE from Morgan Stanley, Attention: Legal Department, 1633 Broadway, 30th Floor, New York, NY 10019. Because contractual notice requirements can differ by product and account agreement, customers should review the agreement governing their specific account before sending formal legal correspondence. Include relevant facts and supporting documents and retain proof of delivery.
Step 5: Use the Appropriate External Complaint Process if Necessary
If a securities-related complaint remains unresolved, customers can review complaint and arbitration resources offered by FINRA and the U.S. Securities and Exchange Commission. Banking complaints involving Morgan Stanley Private Bank may fall under banking regulators, while fraud or identity-theft matters can involve law enforcement or consumer-protection agencies. Futures complaints may involve commodities regulators depending on the product. Keep account statements, trade confirmations, support records, written notices, and correspondence before escalating externally. The correct authority depends on the exact financial product and nature of the complaint.
