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- Busch Gardens
About Busch Gardens
Busch Gardens is a theme-park brand owned by United Parks & Resorts Inc. The company currently operates two Busch Gardens destinations in the United States: Busch Gardens Williamsburg in Virginia and Busch Gardens Tampa Bay in Florida. Busch Gardens Williamsburg opened in 1975 and combines a European-themed environment with roller coasters, family attractions, live entertainment, seasonal events, dining, shopping, and animal experiences.
The Virginia park covers approximately 422 acres according to United Parks & Resorts’ 2025 Form 10-K. Busch Gardens Williamsburg describes itself as offering more than 50 rides and attractions, while its landscaped park areas are organized around nine villages representing six European countries.
Busch Gardens is not an independently headquartered corporation. Its parent company, formerly known as SeaWorld Entertainment, Inc., changed its corporate name to United Parks & Resorts Inc. in February 2024. United Parks & Resorts is publicly traded on the New York Stock Exchange under ticker PRKS and operates 13 parks across seven markets in the United States and Abu Dhabi.
Quick Information
Corporate Phone Number
For Busch Gardens Williamsburg guest assistance:
757-229-4386
This is the current official general-information and Guest Services number published by the park.
Customer Service Number
757-229-4386
Guests can use this number for questions involving tickets, Memberships, Annual Passes, attractions, reservations, accessibility, food and dining, parking, merchandise, online orders, and other park matters.
Corporate Office Address
Busch Gardens Williamsburg
1 Busch Gardens Boulevard
Williamsburg, VA 23185
United States
Headquarters Address
Busch Gardens Williamsburg’s park and operating address is:
1 Busch Gardens Boulevard
Williamsburg, VA 23185
The brand itself is owned by United Parks & Resorts rather than operating as a separate independent corporation.
Parent Company Headquarters
United Parks & Resorts Inc.
6240 Sea Harbor Drive
Orlando, FL 32821
United States
Corporate Phone: 407-226-5011.
Busch Gardens Williamsburg primarily handles guest inquiries through its official online contact form rather than publishing one universal general-support email.
Contact form
https://buschgardens.com/williamsburg/contact-us/
Industry
Theme Parks, Entertainment, Attractions, Tourism, Hospitality, Zoological Experiences and Family Recreation
Busch Gardens Williamsburg Opened
1975.
Parent Company
United Parks & Resorts Inc.
Parent Company CEO
Marc Swanson
Marc Swanson has served as Chief Executive Officer since May 2021.
Parent Company President
Kyle Miller
Kyle Miller became President of United Parks & Resorts in September 2026.
Number of Busch Gardens Parks
2
They are:
Busch Gardens Williamsburg
and:
Busch Gardens Tampa Bay.
Number of Williamsburg Rides and Attractions
50+ rides and attractions.
Parent Company Parks
United Parks & Resorts operates or licenses:
13 parks across seven markets in the United States and Abu Dhabi.
Parent Company 2025 Revenue
United Parks & Resorts reported approximately:
$1.663 billion in total revenue for 2025.
Stock Listing
New York Stock Exchange
Ticker:
PRKS.
Website
https://buschgardens.com/williamsburg/
Parent Company Website
Careers Page
https://careers.unitedparks.com/
Busch Gardens Products & Services
Busch Gardens Williamsburg offers amusement-park admission together with thrill rides, family attractions, seasonal festivals, animal encounters, food, merchandise, Memberships, vacation packages, group events, and premium experiences.
Single-Day Admission
Guests can purchase date-specific admission for a single visit to Busch Gardens Williamsburg.
Ticket prices vary by visit date, promotion, and season.
Annual Passes and Memberships
Busch Gardens offers multiple Annual Pass and Membership levels providing varying combinations of admission, parking, guest tickets, food and merchandise discounts, and member-exclusive experiences.
Current Membership products can provide 12 months of admission, with benefit levels varying by tier.
Roller Coasters
Busch Gardens Williamsburg operates major roller coasters ranging from family-oriented rides to high-thrill attractions.
The park’s current ride lineup includes world-class coaster experiences across its European-themed areas.
Family Rides
Family-friendly rides provide options for guests who prefer lower-intensity attractions.
The official attraction directory separates rides into categories such as Family Ride, Kid Friendly, Water Ride, Roller Coaster, and High Thrill.
Kid-Friendly Attractions
Busch Gardens offers attractions and play experiences designed for younger visitors.
Seasonal family programming also includes Sesame Street-related entertainment and children’s events.
Water Rides
Selected rides combine themed attractions with water elements.
Ride operation can vary because of weather, maintenance, and seasonal schedules.
Animal Encounters
Busch Gardens Williamsburg provides opportunities to see animals such as bald eagles, Clydesdale horses, wolves, and other animal ambassadors.
The company emphasizes animal care, education, rescue, and conservation throughout its park portfolio.
Live Shows
Park admission includes access to qualifying live shows and entertainment.
Performances range from family entertainment to seasonal productions and special-event shows.
Howl-O-Scream
Howl-O-Scream is Busch Gardens Williamsburg’s major fall Halloween event.
The 2026 event runs on select nights from September 11 through November 1, featuring Halloween attractions and park-wide entertainment.
Halloween Spooktacular
Halloween Spooktacular provides a more family-oriented seasonal experience featuring Sesame Street characters, trick-or-treating, and children’s activities.
It operates separately from the more intense nighttime Howl-O-Scream experience.
Christmas Town
Christmas Town transforms Busch Gardens Williamsburg into a holiday attraction with millions of lights, seasonal shows, festive food, and family entertainment.
The 2026-27 season is currently scheduled for select dates from November 13, 2026 through January 3, 2027.
Food & Wine Festival
The Food & Wine Festival offers internationally inspired food and beverage selections during the spring and early summer.
It is one of the park’s recurring seasonal culinary events.
Summer of Wonder
Summer of Wonder combines daytime attractions, entertainment, culinary programming, and nighttime experiences.
The 2026 event featured multiple live productions and a drone show.
Dining
Busch Gardens Williamsburg operates restaurants, pubs, snack locations, and seasonal food stands.
Food options include German-inspired fare, sandwiches, pizza, salads, snacks, desserts, and festival-specific menus.
Shopping
The park includes boutiques, specialty retail locations, and souvenir stores.
Merchandise can include branded apparel, toys, collectibles, gifts, and attraction-specific products.
Quick Queue
Quick Queue is a paid upgrade designed to reduce waiting time for selected popular rides.
Different Quick Queue products and prices are offered depending on date and attraction access.
Preferred Parking
Guests can purchase parking upgrades, while certain Membership tiers include general or preferred parking benefits.
Availability and benefits depend on Membership level and visit date.
VIP Experiences
Busch Gardens sells premium experiences such as guided tours and VIP-style upgrades.
The official park website currently promotes Elite VIP Tour options for guests wanting a more structured premium visit.
Hotel and Vacation Packages
Visitors can purchase vacation packages combining lodging with theme-park access and other benefits.
Busch Gardens promotes partner accommodation options in the Williamsburg region.
Group Tickets
Groups of 15 to 99 guests can purchase qualifying group tickets online.
Larger groups and specialized events can receive assistance from the park’s Group Sales team.
Corporate Events
Busch Gardens Williamsburg supports corporate gatherings, school groups, family reunions, church groups, and other large events.
Group Sales Specialists can assist with venue selection, catering, and park admission.
Mobile App
The free Busch Gardens mobile app provides park maps, attraction information, show schedules, Membership barcodes, purchases, and attraction wait information.
Guests can also purchase selected upgrades from the app.
Water Country USA
Water Country USA is the companion water park in Williamsburg.
United Parks describes it as Virginia’s largest family water-play park.
Busch Gardens Corporate Phone Numbers
Busch Gardens Williamsburg Customer Service
757-229-4386.
Corporate Headquarters Number
Parent company United Parks & Resorts:
407-226-5011.
Busch Gardens Williamsburg Main Number
757-229-4386
Guest Services Number
757-229-4386
Accessibility Support Number
757-229-4386
Guests with accessibility or special-needs questions can call this number or visit the Welcome Center.
Ticket Support Number
757-229-4386
Membership Support Number
757-229-4386
Annual Pass Support Number
757-229-4386
Reservation Support Number
757-229-4386
Group Sales Number
757-253-3404
This line is used for group events, large groups, youth programs, catered events, and specialized group arrangements.
Corporate Event Number
757-253-3404
Lost and Found
Guests who lose an item while still in the park should visit the Welcome Center.
After leaving, guests should submit the official Lost Items form. Busch Gardens states that recovered items are returned through shipping rather than in-person pickup.
Billing Number
Busch Gardens does not publish one separate universal billing-only telephone number.
Ticket, Membership, and online-payment questions can begin through:
757-229-4386
Refund Support Number
No dedicated standalone refund department number is prominently published.
Use:
757-229-4386
and provide the order or ticket number.
Investor Relations Number
Busch Gardens does not maintain separate Investor Relations because it is a brand of United Parks & Resorts.
Investor matters belong to the parent company.
Media / Press
Busch Gardens Williamsburg media contacts are published through United Parks & Resorts press releases and media resources.
Human Resources Number
No universal public HR number is prominently listed.
Careers
https://careers.unitedparks.com/
Emergency Number
For immediate police, medical, fire, or safety emergencies:
911
How to Reach a Real Person at Busch Gardens
For ordinary guest questions, call 757-229-4386. The park’s official contact form also allows guests to select topics including Annual Passes, Memberships, tickets, reservations, ADA needs, food and dining, merchandise, parking, online orders, attractions, and general information. Providing your order number or ticket number can help staff locate the transaction faster.
For group or corporate-event questions, call 757-253-3404. Guests already inside the park can also visit the Welcome Center near the entrance for Guest Relations and accessibility assistance.
Busch Gardens Headquarters & Corporate Office Address
Busch Gardens Williamsburg’s current park address
Busch Gardens Williamsburg
1 Busch Gardens Boulevard
Williamsburg, VA 23185
United States
Guest Services: 757-229-4386.
Williamsburg Operating Location
United Parks & Resorts reports approximately:
422 acres
for its Williamsburg theme-park property.
It separately reports approximately 222 acres for Water Country USA and additional warehouse property in Williamsburg.
Parent Company Headquarters
United Parks & Resorts Inc.
6240 Sea Harbor Drive
Orlando, FL 32821
Phone: 407-226-5011.
Current Parent Company CEO
Marc Swanson.
Current Parent Company President
Kyle Miller
He became President in September 2026.
Corporate Name Change
The parent company was formerly:
SeaWorld Entertainment, Inc.
It changed its name to:
United Parks & Resorts Inc.
effective February 12, 2024.
Current Stock Ticker
PRKS
Exchange:
NYSE.
Busch Gardens Williamsburg History
The Williamsburg park opened in:
1975
and remains one of two current Busch Gardens parks.
Current Park Scale
Busch Gardens Williamsburg currently promotes:
50+ rides and attractions
across:
100+ acres of guest-facing themed family entertainment, while the larger owned theme-park property is reported by the parent company at approximately 422 acres.
Parent Company 2025 Revenue
United Parks & Resorts reported approximately:
$1.663 billion
in 2025 total revenues.
How to File a Complaint Against Busch Gardens
Guests may need to complain about tickets, Membership billing, attractions, staff conduct, accessibility, food service, merchandise, parking, refunds, lost property, or another park experience. Keep receipts, ticket or order numbers, Membership information, visit dates, photographs, and any previous correspondence before escalating.
Step 1: Speak With Guest Relations
If you are still at Busch Gardens Williamsburg, visit the Welcome Center or ask a Team Member to direct you to Guest Relations. Explain the issue while the visit is still active when possible, especially if it concerns accessibility, an attraction, food service, a purchase, or an employee interaction. Provide receipts or ticket information and explain the resolution you are seeking.
Step 2: Contact Busch Gardens Williamsburg
If the issue is not resolved in the park, call 757-229-4386 or submit the official Contact Us form. Select the correct complaint topic and include the visit date, order or ticket number, Membership number if applicable, and a clear description of what occurred. Keep a copy of any written complaint and reference information.
Step 3: Request Additional Management Review
If the initial response does not resolve the complaint, reply through the same case or contact channel and ask for additional management review. Provide previous communication, representative names if known, receipts, photographs, and a concise timeline. For group events, contact Group Sales at 757-253-3404 if the complaint relates to an organized group booking or catered event.
Step 4: Send Formal Written Correspondence
Serious unresolved park complaints can be directed in writing to Busch Gardens Williamsburg, 1 Busch Gardens Boulevard, Williamsburg, VA 23185. For parent-company corporate matters, correspondence may also be sent to United Parks & Resorts Inc., 6240 Sea Harbor Drive, Orlando, FL 32821. Include copies rather than original evidence and keep proof of delivery.
Step 5: Use the Appropriate External Complaint Process
If the dispute remains unresolved, the correct outside process depends on the issue. Payment disputes can involve the customer’s card issuer, safety incidents can involve appropriate local authorities, accessibility concerns may involve applicable disability-rights channels, and general consumer complaints may be submitted to the relevant state Attorney General or consumer-protection authority. Keep tickets, receipts, correspondence, photos, and the park’s written response before escalating.
