The General Insurance
The General Insurance
The General is a U.S. insurance brand best known for affordable auto insurance, particularly for drivers who may have difficulty obtaining standard coverage because of driving history, prior coverage gaps, license issues or other underwriting factors. The business has operated since 1963 and has built a strong position in the nonstandard auto-insurance market. The General Automobile Insurance Services, Inc. acts as a licensed insurance agency offering insurance through members and affiliates of the Sentry Insurance Group and other partners.
The General underwent an important ownership change at the end of 2024. Sentry Insurance completed its acquisition of The General from American Family Insurance on December 31, 2024, in a transaction valued at approximately $1.7 billion including assumed liabilities and required capital. The General officially joined the Sentry organization in January 2025 and is now part of Sentry’s Personal Lines business.
The General continues to be headquartered in Nashville, Tennessee. Current official contact and corporate-registration information identify 26 Century Boulevard, South Tower 100, Nashville, TN 37214 as its current headquarters and mailing location. Sentry has also leased a new 105,000-square-foot Nashville office at One Century Plaza for The General, with space planned to accommodate more than 520 employees once the buildout is complete. The broader business is led within Sentry Personal Lines by Pete Anhalt, President of Personal Lines.
The General
26 Century Blvd
South Tower 100
Nashville, TN 37214
United States
The General’s current official About and Contact pages identify this as the headquarters and Customer Service mailing address.
Current corporate registrations continue to identify
26 Century Blvd, South Tower 100
Nashville, TN 37214
as the principal address of both The General Automobile Insurance Company and The General Automobile Insurance Services, Inc.
For general Customer Service correspondence
The General
26 Century Blvd, South Tower 100
Nashville, TN 37214
Claims correspondence should be sent to
The General Claims Department
P.O. Box 8001
Stevens Point, WI 54481-9820.
In August 2025, Sentry announced a new 105,000-square-foot office at One Century Plaza in Nashville for The General. The facility is intended to consolidate teams and support growth while keeping The General based in Middle Tennessee.
The General does not separately label a corporate switchboard for public use.
Primary Customer Service
1-844-328-0306
1-844-328-0306
Monday to Thursday: 7:00 AM to 9:00 PM CT
Friday: 7:00 AM to 8:00 PM CT
Saturday: 8:00 AM to 4:00 PM CT.
26 Century Blvd, South Tower 100, Nashville, TN 37214
26 Century Blvd, South Tower 100, Nashville, TN 37214
Claims: Claims@thegeneral.com
Fraud: SIUTipLine@sentry.com
The General primarily handles general Customer Service through phone and its online contact form.
Auto Insurance, Nonstandard Auto Insurance, Personal Lines and Insurance Agency Services
1963.
Approximately 1,300 The General employees were expected to join Sentry when the acquisition became effective in 2025. A newer standalone 2026 employee total is not separately published.
Sentry Insurance
Customer Service hours are Monday through Saturday as listed above. Corporate walk-in hours are not publicly promoted.
The General is part of mutual insurer Sentry and does not have conventional public shareholder Investor Relations.
Careers: https://www.thegeneral.com/careers/
Auto insurance is The General’s primary product. Customers can obtain liability, collision, comprehensive and other coverage based on state requirements, vehicle characteristics and individual underwriting factors.
The General specializes in nonstandard auto coverage for drivers who may have less-than-perfect driving records, lapses in prior coverage, license issues or other risk factors that can make standard insurance more difficult to obtain.
Liability coverage can help pay covered bodily-injury or property-damage expenses when the insured driver is legally responsible for an accident. Required limits vary significantly by state.
Collision coverage helps pay for covered damage to the insured vehicle resulting from a collision, subject to the policy deductible, limits and exclusions.
Comprehensive coverage generally addresses covered non-collision events such as theft, weather, vandalism or falling objects. Customers with financed or leased vehicles may be required by lenders to maintain this coverage.
The General offers uninsured or underinsured motorist coverage where available. This can help protect insured drivers when another responsible motorist lacks sufficient insurance.
The General specializes in serving drivers who need SR-22 financial-responsibility filings. In states where it can do so, the company can file the required form after qualifying insurance coverage is purchased.
The General markets coverage specifically to drivers considered higher risk due to accidents, tickets, suspensions, age or gaps in insurance history. Coverage and pricing depend on state rules and individual circumstances.
Optional 24/7 Roadside Assistance is available in qualifying policies through third-party providers such as Agero or Nation Safe Drivers. Services may include towing, battery assistance, flat-tire changes and other roadside support.
The General’s current insurance marketplace offers motorcycle-insurance options through Sentry’s broader Personal Lines structure and partner channels.
Customers can obtain quotes for renters insurance through The General’s marketplace and partner ecosystem. Coverage availability and underwriting company vary by location.
Homeowners insurance is available through partner and affiliated relationships rather than being limited to the traditional The General auto underwriting model.
The General’s current insurance-shopping platform includes commercial auto options for eligible business vehicles and drivers.
Boat and personal-watercraft coverage is available through participating insurance partners and affiliates.
The General’s insurance marketplace includes coverage options for motor homes and travel trailers, subject to state and partner availability.
The General currently provides access to life-insurance options through its insurance marketplace and affiliated or unaffiliated partners.
Health-insurance options are also accessible through The General’s broader insurance-shopping platform, depending on eligibility and available partners.
The General advertises pet-insurance options through its network of insurance partners.
The General mobile app allows policyholders to manage policy information, make payments, access ID cards and report or monitor claims from a compatible mobile device.
Policyholders and qualifying third parties can submit claims online. Existing customers can also view claim information after filing.
No separately designated public corporate switchboard is currently promoted.
Use primary Customer Service
1-844-328-0306
1-844-328-0306
No distinct public corporate-office phone number is currently promoted.
1-844-328-0306.
1-844-328-0306
Current website quote line
1-844-327-9870.
1-800-280-1466
New claims can be reported 24 hours a day, 7 days a week.
Claims@thegeneral.com
1-833-464-9908.
877-736-8798
SIUTipLine@sentry.com.
1-844-328-0306
The General directs SR-22 status and related questions to its Sales and Customer Service line.
Primary Customer Service
1-844-328-0306
A separate billing-only public line is not currently prominently listed. Policy billing questions should use 1-844-328-0306.
No universal regional-office number is publicly promoted.
The General primarily operates through direct service and agent channels rather than a large public branch-office network.
No universal international Customer Service number is published.
New claim reporting is available 24/7 at
1-800-280-1466
Not applicable.
The General is owned by Sentry, a mutual insurance organization.
Current Sentry/The General communications contacts include announcement-specific contacts. No permanent consumer media line is promoted.
No universal HR number is publicly listed.
Careers: https://www.thegeneral.com/careers/
877-222-4586
This number appears in The General’s agency-support materials and should be used by insurance agents rather than ordinary policyholders.
For ordinary policy questions, payments, coverage changes, SR-22 concerns or account support, call 1-844-328-0306 during published Customer Service hours. Have your policy number, insured driver’s name, vehicle information and billing details ready. If you are calling about an active claim, use the claims department rather than ordinary Customer Service.
To report a new accident or claim, call 1-800-280-1466, which accepts new claims 24/7. For an existing claim, have the claim number ready and contact the Claims Department during its published weekday operating hours. Written claims documentation can be sent to Claims@thegeneral.com or the Stevens Point claims mailing address.
For suspected insurance fraud, use 877-736-8798 or SIUTipLine@sentry.com. Store the name of each representative, date of contact, claim or policy reference number and a summary of what was discussed if the matter may need escalation.
Complaints can involve premiums, policy cancellation, underwriting, denied or delayed claims, repair disputes, SR-22 filings, billing, agent conduct or Customer Service. Keep your policy, declarations page, billing history, claim number, accident report, repair estimates, photographs and prior correspondence before escalating.
Call 1-844-328-0306 and explain the issue clearly. Ask the representative to document your concern and provide any available reference number. For policy problems, identify the specific coverage, charge or policy decision you are disputing.
Claims disputes should go directly to 1-800-280-1466 or Claims@thegeneral.com. Fraud concerns should use 877-736-8798. SR-22 questions should be handled through Sales and Customer Service. Using the correct specialized team generally produces a faster review.
If the initial representative cannot resolve the complaint, request a supervisor or claims-management review. Provide a short timeline, explain previous discussions and identify the remedy you are requesting, such as correction of a premium, reconsideration of a claim or review of a cancellation.
The General’s official Contact Us form provides a written method for questions and feedback. For claims, written correspondence can be sent by email, fax or mail. Written complaints should contain the policy or claim number and enough detail for the company to identify the issue.
Send unresolved corporate correspondence to
The General
26 Century Blvd, South Tower 100
Nashville, TN 37214
Include copies of the policy, bills, claim correspondence and previous support contacts.
For a claim-specific dispute, request review through the claims-management structure and retain all written coverage explanations or denial letters. For suspected fraud, use Sentry’s Special Investigation contact at 877-736-8798. If a complaint involves an agent, ask that it be routed to the appropriate agency or compliance team.
Insurance complaints can be filed with the Department of Insurance in the state where the policy was issued or where the claimant resides. The state regulator can review issues such as claim handling, cancellation, underwriting practices and compliance with insurance law.
Consumers may also use their state Attorney General or consumer-protection agency when appropriate. Unauthorized payments can be disputed with the relevant bank or card issuer, while repair disputes may involve state-specific repair or vehicle-insurance processes.
If regulatory and internal escalation do not resolve the issue, review the insurance policy for any appraisal, mediation, arbitration, suit-limitation or other dispute-resolution clauses. Claims involving serious injuries, substantial losses or complex coverage questions may warrant advice from a licensed attorney before formal proceedings.
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