The Vitamin Shoppe Headquarters & Corporate Office

 

About The Vitamin Shoppe

The Vitamin Shoppe is a U.S.-based specialty retailer focused on vitamins, nutritional supplements, sports nutrition, wellness products, functional foods, and related health products. The company was founded in 1977 and gradually developed from a specialty vitamin retailer into a national omnichannel wellness business. Its growth has included physical retail stores, e-commerce, mobile shopping, proprietary supplement brands, and partnerships with hundreds of third-party wellness brands. The Vitamin Shoppe is headquartered in Secaucus, New Jersey and continues to operate one of the better-known specialty wellness retail networks in the United States.

Today, The Vitamin Shoppe sells vitamins, minerals, herbs, sports-nutrition products, protein powders, functional beverages, healthy weight-management products, probiotics, natural beauty products, and other wellness merchandise. Its assortment includes products from hundreds of outside brands as well as proprietary brands such as The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt, ProBioCare, and True Athlete. As of August 2026, the company stated that it served customers through more than 640 stores nationwide, along with its e-commerce platform and international strategic partnerships.

The company’s ownership has changed significantly in recent years. The Vitamin Shoppe was previously part of Franchise Group, Inc., but on May 20, 2025, Kingswood Capital Management, LP and Performance Investment Partners, LLC completed their acquisition of the company from Franchise Group. Sharon Leite returned as Chief Executive Officer as part of the transaction. The Vitamin Shoppe is therefore now a privately held portfolio company rather than a publicly traded standalone retailer or a Franchise Group subsidiary.

The Vitamin Shoppe Headquarters & Corporate Office Address

Current Headquarters

The Vitamin Shoppe
300 Harmon Meadow Boulevard
Secaucus, NJ 07094
United States

The Vitamin Shoppe continues to identify Secaucus, New Jersey as its headquarters city. Current company materials and legal records associate its corporate operations with 300 Harmon Meadow Boulevard. Recent regulatory filings and business records continue to use this address for The Vitamin Shoppe and related company entities.

Corporate Office

300 Harmon Meadow Boulevard
Secaucus, NJ 07094
United States

The company’s corporate headquarters and main corporate office operate from the Harmon Meadow complex in Secaucus. Corporate functions include executive management, merchandising, legal, marketing, e-commerce, operations, human resources, finance, and other support functions.

Mailing Address

The Vitamin Shoppe
Customer Care Department
300 Harmon Meadow Boulevard
Secaucus, NJ 07094
United States

The Vitamin Shoppe’s current privacy policy publishes this address for written correspondence involving customer privacy and related matters. Customers sending correspondence should identify the relevant department or issue to help the company route the communication correctly.

Other Important Address

The Vitamin Shoppe
c/o CT Corporation
820 Bear Tavern Road
West Trenton, NJ 08628
United States

The company’s current Terms of Use identify this registered-agent address for certain formal dispute notices. Customers should use it only where the applicable terms specifically require notice through the registered agent rather than treating it as a normal customer-service address.

Quick Information

Corporate Phone Number

201-552-6000

The Vitamin Shoppe publishes this number as its international contact line and it is associated with the company’s Secaucus operations. For routine U.S. customer service, the toll-free customer-service line is generally more appropriate.

Customer Service Number

866-293-3367

This is The Vitamin Shoppe’s main published U.S. customer-service number for orders, products, promotions, Healthy Awards, and related customer inquiries.

Corporate Office Address

300 Harmon Meadow Boulevard, Secaucus, NJ 07094, United States.

Headquarters Address

300 Harmon Meadow Boulevard, Secaucus, NJ 07094, United States.

Email

customercare@vitaminshoppe.com

The Vitamin Shoppe publishes this email in its privacy documentation for customer and privacy-related inquiries. Customers can also use the company’s official email form and live-chat support.

Industry

Health and wellness retail, vitamins, dietary supplements, sports nutrition, functional foods, natural wellness products, and e-commerce.

Founded

Number of Stores

More than 640 stores nationwide as of August 2026, according to The Vitamin Shoppe’s current corporate materials.

Corporate Office Hours

The company does not prominently publish public visitor hours for its headquarters. Customer service operates Monday through Saturday from 9:00 a.m. to 8:00 p.m. Eastern Time and Sunday from 10:00 a.m. to 7:00 p.m. Eastern Time.

Website

https://www.vitaminshoppe.com/

Careers Page

https://www.vitaminshoppe.com/lp/careers

The Vitamin Shoppe is privately held and does not maintain a public-company Investor Relations portal.

The Vitamin Shoppe Products & Services

Vitamins and Minerals

The Vitamin Shoppe sells vitamins and mineral supplements covering a broad range of nutritional needs. Products include single-nutrient supplements, multivitamins, age-specific formulas, specialty combinations, and wellness-focused nutritional products.

Sports Nutrition

The company’s sports-nutrition assortment includes protein powders, amino acids, pre-workout products, recovery formulas, hydration products, creatine, performance supplements, and related fitness products. Both national and proprietary brands are represented.

Protein Products

Customers can purchase whey, plant-based, casein, collagen, and other protein products in powders, drinks, bars, and ready-to-consume formats. These products are targeted at athletic performance, recovery, nutrition, and general wellness needs.

Herbs and Specialty Supplements

The Vitamin Shoppe carries herbal products, botanical supplements, specialty nutrients, adaptogens, and other health products designed for customers seeking targeted wellness support.

Probiotics and Digestive Health

The company’s digestive-health assortment includes probiotics, enzymes, fiber products, and other supplements intended to support digestive and gut-health routines.

Functional Foods and Beverages

The Vitamin Shoppe sells protein snacks, energy drinks, hydration beverages, functional foods, low-sugar products, and other convenient wellness-oriented food and drink options.

Healthy Weight Support

Customers can find supplements, shakes, meal-support products, snacks, and other products associated with weight-management and fitness goals. Products vary by brand and intended use.

Natural Beauty and Personal Care

The retailer carries selected skincare, haircare, aromatherapy, essential oils, and natural personal-care products in addition to its core nutritional offerings.

BodyTech

BodyTech is one of The Vitamin Shoppe’s proprietary sports-nutrition brands. It includes protein, performance, recovery, amino-acid, creatine, and other fitness-focused products.

Vthrive The Vitamin Shoppe

Vthrive The Vitamin Shoppe is a premium proprietary supplement line featuring vitamins, minerals, herbs, and targeted nutritional products designed for customers seeking higher-end supplement formulations.

Healthy Awards

Healthy Awards is The Vitamin Shoppe’s customer loyalty program. Members can earn rewards on qualifying purchases and access eligible offers, benefits, and account features through the retailer’s website, app, and stores.

The Vitamin Shoppe Corporate Phone Numbers

Corporate Phone Number

201-552-6000

This number is published by The Vitamin Shoppe as its international contact number and is connected with its Secaucus operations. It can be used when a caller needs assistance outside the standard domestic toll-free channel.

Corporate Headquarters Number

201-552-6000

The Vitamin Shoppe does not prominently publish a separate headquarters reception line distinct from its general and international contacts. This is the strongest current publicly verified Secaucus-based company number.

Customer Service Number

866-293-3367

This is The Vitamin Shoppe’s primary U.S. customer-service telephone number. Customers can use it for products, promotions, online orders, shipping questions, Healthy Awards, and other general concerns.

Customer Support Number

866-293-3367

The same number serves as the company’s main customer-support line. The Vitamin Shoppe also provides live chat seven days a week for customers who prefer online assistance.

Toll-Free Number

866-293-3367

This toll-free number can also be used to place qualifying orders by phone and obtain assistance from the customer-care team.

Store Pickup Customer Care Number

888-696-9510

The Vitamin Shoppe publishes this number for certain store-pickup and account-support matters. It can also be used when customers have difficulty accessing their online account.

International Number

201-552-6000

International customers can use this number when the U.S. toll-free customer-service line is not appropriate or accessible.

Privacy Support Number

866-293-3367

Privacy questions can be initiated through normal Customer Care, although the company also publishes customercare@vitaminshoppe.com for written privacy inquiries.

Investor Relations Number

Not applicable.

The Vitamin Shoppe is privately held following its 2025 acquisition by Kingswood Capital Management and Performance Investment Partners, so it does not maintain a traditional public-company Investor Relations telephone line.

Media / Press Number

Publicly verified general media telephone number not prominently available.

The company maintains an active corporate press room, but a current universal press telephone number is not prominently published. Media representatives should use the official press-contact channels rather than an unverified third-party number.

How to Reach a Real Person at The Vitamin Shoppe

For most customer concerns, start with 866-293-3367. This line handles questions involving orders, products, promotions, Healthy Awards, shipping, returns, and general support. Customer Care operates Monday through Saturday from 9:00 a.m. to 8:00 p.m. Eastern Time and Sunday from 10:00 a.m. to 7:00 p.m. Eastern Time. Live chat is also available seven days a week from 9:00 a.m. to 9:00 p.m. Eastern Time, subject to representative availability.

Before calling, have your order number, account email, store location, purchase date, product name, receipt, and Healthy Awards details ready where applicable. If the issue involves an online pickup order or account-access problem, 888-696-9510 may be a useful specialized route.

For a problem involving a specific retail store, customers should generally speak with the local store manager first. Corporate escalation is more appropriate when the store, Customer Care, or another support channel has already reviewed the issue but has not provided an adequate resolution.

How to File a Complaint Against The Vitamin Shoppe

Complaints may involve orders, shipping, refunds, store service, product quality, loyalty rewards, account access, recurring charges, advertising, privacy, or other customer issues. Before escalating, collect the order number, receipt, product information, store location, screenshots, payment records, previous case numbers, and copies of earlier communications.

Step 1: Contact Customer Service

Call 866-293-3367 or use live chat and explain the problem clearly. Provide the order, product, or account information and state what resolution you are requesting. For routine retail issues, Customer Care should normally be the first escalation point.

Step 2: Contact the Relevant Department

If the issue involves Healthy Awards, store pickup, account access, privacy, or another specialized matter, ask to be connected with the appropriate support team. Product-specific complaints should include the product name, manufacturer, lot information where available, and purchase details.

Step 3: Request Supervisor or Management Review

If the first representative cannot resolve the issue, ask for a supervisor or senior Customer Care representative. Provide the previous case number and clearly explain what action has already been taken and what remains unresolved.

Step 4: Use the Company’s Written Complaint Channel

Send a written complaint through The Vitamin Shoppe’s email or online contact process. For privacy-related correspondence, the company publishes customercare@vitaminshoppe.com. Include a clear timeline, supporting documents, and the resolution requested.

Step 5: Contact Corporate Headquarters

Serious unresolved complaints can be sent to The Vitamin Shoppe, 300 Harmon Meadow Boulevard, Secaucus, NJ 07094. Include copies of receipts, customer-service correspondence, case numbers, and other supporting information.

Step 6: Use the Specialized Complaint or Dispute Department

For formal contractual disputes, review The Vitamin Shoppe’s Terms of Use carefully. Its current terms identify specific notice requirements and a registered-agent address for certain formal dispute procedures.

Step 7: File With the Appropriate Regulator

Product-labeling, advertising, supplement-safety, or consumer-protection complaints may involve agencies such as the Federal Trade Commission, U.S. Food and Drug Administration, or applicable state authorities depending on the issue.

Step 8: Use Consumer Protection or Financial Dispute Options

Customers can consider filing with their state attorney general’s consumer-protection division if a qualifying retail dispute remains unresolved. Disputed or unauthorized payment-card charges can also be raised with the card issuer subject to applicable rules and deadlines.

Step 9: Consider Formal Legal or Arbitration Procedures

For significant disputes, review the current Terms of Use before taking formal action. The Vitamin Shoppe’s terms include dispute-resolution procedures and requirements for certain notices. An attorney can advise on arbitration, small-claims court, litigation, or other remedies when a substantial loss or legal claim is involved.