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- RaceTrac
About RaceTrac
RaceTrac, Inc. is a privately held convenience-store, fuel, foodservice, logistics, and retail company headquartered in Atlanta, Georgia. The business traces its roots to 1934, when Carl Bolch Sr. founded the company. Over the decades, RaceTrac expanded from a regional fuel business into one of the largest privately owned companies in the United States.
Today, the RaceTrac organization includes several operating businesses and brands. Its current careers platform describes the company as operating through RaceTrac, RaceWay, Energy Dispatch, and Gulf, while its 2025 acquisition of Potbelly added a major fast-casual restaurant brand to the broader RaceTrac portfolio. RaceTrac remains family owned and is now led by the third generation of the Bolch family.
RaceTrac currently operates more than 800 RaceTrac and RaceWay convenience stores, approximately 1,200 Gulf-branded fuel locations, and more than 445 Potbelly sandwich shops. After the Potbelly acquisition, current public disclosures describe the broader organization as employing more than 15,000 team members.
Quick Information
Corporate Phone Number
RaceTrac does not prominently publish one universal general corporate switchboard on its main consumer website.
A current corporate real-estate contact uses:
800-388-8035
with department extensions for specific business functions.
Customer Service Number
RaceTrac does not prominently publish one universal nationwide consumer Customer Service number across every market.
Guests are generally directed to store-specific contacts and RaceTrac’s digital support channels.
Corporate Office Address
RaceTrac, Inc.
200 Galleria Parkway SE
Suite 900
Atlanta, GA 30339
United States
Headquarters Address
RaceTrac, Inc.
200 Galleria Parkway SE, Suite 900
Atlanta, GA 30339
United States
Current 2026 RaceTrac job postings use this address for the Store Support Center and headquarters operations.
RaceTrac does not prominently publish one universal general Customer Service email address.
Current specialized contacts include:
Applicant Technical Support: talenthelp@racetrac.com
RaceTrac Real Estate: racetracrealestate@racetrac.com
Industry
Convenience Retail, Fuel, Foodservice, Petroleum, Logistics, Franchising, Quick-Service Restaurants and Energy Distribution
Founded
1934
RaceTrac has served customers since 1934 and remains family owned.
Current CEO
Natalie Morhous
Natalie Morhous became Chief Executive Officer effective:
January 2, 2024
She is a third-generation member of the founding family.
Current Chairman
Natalie Morhous
Current 2026 corporate governance disclosures identify her as:
Chairman of the Board and Chief Executive Officer of RaceTrac, Inc.
Ownership
Privately held and family owned
RaceTrac remains under founding-family ownership rather than public-market or private-equity ownership.
Number of RaceTrac and RaceWay Locations
800+ locations
across multiple U.S. states.
Gulf-Branded Locations
Approximately:
1,200 Gulf locations
across the United States and Puerto Rico.
Potbelly Locations
More than:
445 neighborhood sandwich shops
were added to RaceTrac’s portfolio through the 2025 acquisition.
Number of Employees
Current post-acquisition public materials describe RaceTrac as having:
15,000+ team members
across RaceTrac, RaceWay, Potbelly, Gulf, Energy Dispatch, and affiliated operations.
Corporate Office Hours
RaceTrac does not prominently publish standard public walk-in hours for its Atlanta Store Support Center.
Business visitors should arrange meetings before visiting.
Website
Careers Page
RaceTrac hires across stores, distribution centers, transportation, technology, marketing, finance, supply chain, real estate, merchandising, human resources, and corporate operations.
Investor Relations
Not applicable in the conventional public-company sense.
RaceTrac is privately held and does not operate a public shareholder Investor Relations department.
RaceTrac Products & Services
RaceTrac combines fuel retailing, convenience-store merchandise, prepared foods, beverages, loyalty rewards, transportation, energy distribution, and other consumer services. Product offerings vary by location.
Regular Gasoline
RaceTrac sells regular unleaded gasoline at participating fuel locations. Fuel pricing varies by store, market conditions, and local taxes.
Mid-Grade Gasoline
Selected RaceTrac stations offer 89-octane mid-grade gasoline for vehicles requiring or preferring an intermediate octane level.
Premium Gasoline
Premium fuel, commonly rated at 93 octane in many RaceTrac markets, is available at participating locations.
Diesel Fuel
Many RaceTrac locations sell diesel fuel for passenger vehicles, trucks, and commercial drivers. Travel-center formats can provide additional fueling capacity for professional drivers.
Gulf-Branded Fuel
Through the acquisition of Gulf Oil, RaceTrac now owns and manages the Gulf fuel brand across its U.S. network and territories. Gulf’s network includes approximately 1,200 branded locations.
EV Charging
RaceTrac has been expanding electric-vehicle charging at selected locations as part of its broader transportation-energy strategy.
Current 2026 corporate governance materials specifically note EV-charging deployment as one of the company’s strategic initiatives under CEO Natalie Morhous.
Crazy Good Coffee
RaceTrac’s Crazy Good Coffee is one of its signature beverage offerings.
Stores promote freshly ground and freshly brewed coffee throughout the day.
Fountain Drinks
RaceTrac stores carry a wide selection of fountain beverages in multiple sizes.
Availability varies by location and promotional program.
Frozen Beverages
Selected stores offer frozen drinks and other cold beverage options for customers looking for quick grab-and-go refreshments.
Swirl World Frozen Treats
Swirl World provides self-serve frozen treats at participating RaceTrac stores.
Customers can select frozen yogurt or similar frozen desserts and add toppings where available.
Fresh Pizza
RaceTrac sells hot pizza by the slice and in other meal formats at participating stores.
Pizza remains one of its core prepared-food products and is frequently included in current meal promotions.
Breakfast Sandwiches
RaceTrac offers hot breakfast sandwiches as part of its morning food program.
Current 2026 promotions bundle breakfast sandwiches with coffee or energy drinks at participating locations.
Hot Dogs
Hot dogs and roller-grill products are available at many RaceTrac convenience stores.
Customers can choose condiments and toppings according to store availability.
Roller Grill Products
RaceTrac’s roller grill includes hot dogs and other hot snack foods.
The company also integrates roller-grill items into RaceTrac Rewards and promotional offers.
Empanadas
Selected RaceTrac locations sell hot empanadas as part of their prepared-food assortment.
These products are promoted alongside pizza, hot dogs, and other grab-and-go foods.
Grab-and-Go Food
RaceTrac stores carry sandwiches, packaged meals, snacks, bakery items, and other quick food options for commuters and travelers.
Selection differs by store format.
Snacks and Candy
Customers can purchase chips, candy, protein snacks, nuts, cookies, and other convenience-store products.
RaceTrac also runs recurring in-store promotional offers tied to packaged snacks and beverages.
Energy Drinks
RaceTrac sells energy drinks from major national brands.
Current promotions can combine selected energy-drink purchases with RaceTrac Rewards fuel discounts.
Bottled Beverages
The company’s stores stock bottled water, soft drinks, sports drinks, juices, energy beverages, milk, and other cold drinks.
Alcoholic Beverages
Selected RaceTrac stores sell beer, wine, and other alcoholic beverages where permitted by state and local laws.
Availability and age-verification requirements differ by jurisdiction.
Tobacco Products
Certain stores sell tobacco and other age-restricted products subject to applicable law.
Customers must meet legal age and identification requirements.
RaceTrac Rewards
RaceTrac Rewards allows members to earn points from qualifying purchases at the pump and inside participating stores.
Points can be redeemed for free in-store products, while members may also receive targeted coupons and discounts.
Fuel Rewards
RaceTrac Rewards promotions can provide per-gallon fuel discounts after customers purchase qualifying products.
Current 2026 promotions include fuel savings connected with selected beverage purchases.
RaceTrac Mobile App
The RaceTrac app gives customers access to Rewards, coupons, promotions, and participating store information.
Customers can track points and redeem qualifying offers through their accounts.
Online Ordering
Selected RaceTrac stores support online ordering for prepared food and other qualifying products.
Current location pages identify online ordering as an available amenity at participating stores.
Self Checkout
Some newer and upgraded stores offer self-checkout technology.
Current store pages list self-checkout among available amenities at participating locations.
Travel Centers
RaceTrac continues to expand larger travel-center formats designed to serve passenger vehicles, professional drivers, and high-volume highway traffic.
These sites can offer larger fueling areas, expanded merchandise, and additional foodservice.
RaceWay
RaceWay is a retail brand within the RaceTrac family.
RaceWay sites are included in RaceTrac’s broader 800+ convenience-store network.
Energy Dispatch
Energy Dispatch is RaceTrac’s fuel-transportation business.
It operates transportation and driver-support functions that help move fuel through RaceTrac’s energy supply network.
Gulf Oil
Gulf became part of RaceTrac through a completed acquisition in 2023.
The acquisition gave RaceTrac control of the historic Gulf fuel brand, distributor relationships, and associated branded fuel network.
Potbelly
RaceTrac completed its acquisition of Potbelly Corporation in October 2025.
The deal added more than 445 sandwich shops and extended RaceTrac beyond traditional convenience retail into a major fast-casual restaurant platform.
Commercial Real Estate
RaceTrac buys, develops, manages, and occasionally markets commercial real-estate sites connected with its store network.
Current corporate real-estate materials continue to use the Atlanta headquarters for these activities.
RaceTrac Corporate Phone Numbers
RaceTrac uses different contacts for stores, real estate, transportation, employment, and specialized business operations.
Corporate Phone Number
RaceTrac does not prominently publish one universal public headquarters switchboard.
Current general corporate business contacts are routed through the Atlanta Store Support Center.
Corporate Headquarters Address
200 Galleria Parkway SE, Suite 900
Atlanta, GA 30339
Customer Service Number
RaceTrac does not prominently publish one nationwide consumer Customer Service number.
Customers should contact the store involved or use RaceTrac’s digital support channels.
Local Store Number
Each RaceTrac location has its own phone contact where published.
Store Locator:
https://www.racetrac.com/locations
Real Estate Number
800-388-8035
RaceTrac Real Estate materials publish this number with department extensions.
Real Estate Email
racetracrealestate@racetrac.com
Energy Dispatch Recruiter Number
470-579-4003
This number is specifically published for driver recruiting and should not be treated as general RaceTrac Customer Service.
Employment Verification Fax
678-305-7573
This is specifically for employment-verification requests involving Energy Dispatch.
Applicant Technical Support
Email:
talenthelp@racetrac.com
This contact is intended for technical issues during the application process.
Toll-Free Number
No single universal toll-free consumer Customer Service number is prominently promoted.
Real-estate contact:
800-388-8035
Billing Number
RaceTrac does not publish one universal consumer Billing Department number.
Fuel and store payment disputes should generally begin with the store involved and the customer’s card issuer when applicable.
Rewards Support Number
RaceTrac does not prominently publish a standalone universal Rewards-only phone number.
Rewards members should use the RaceTrac app and official support channels.
Sales Number
RaceTrac does not operate a conventional consumer sales department.
Fuel, real-estate, supplier, and business-to-business sales contacts are handled by the appropriate corporate division.
Regional Office Number
RaceTrac operates regional teams but does not publish one universal regional-office phone number.
International Number
RaceTrac primarily operates in the United States, with Gulf-branded operations also extending to Puerto Rico.
No universal international consumer phone number is published.
Emergency / After-Hours Number
RaceTrac stores commonly operate 24/7, but the company does not publish one universal corporate emergency line.
Immediate police, fire, medical, spill, or safety emergencies should be reported to local emergency services and store management.
Investor Relations Number
Not applicable.
RaceTrac is privately held.
Media / Press Number
RaceTrac does not prominently publish one permanent consumer-facing media telephone number.
Media contacts can vary by corporate announcement.
Human Resources Number
RaceTrac does not publish one universal public HR phone number.
Careers:
Reservations / Booking Number
Not applicable.
RaceTrac is primarily a convenience retail, fuel, and foodservice company.
How to Reach a Real Person at RaceTrac
For a problem involving a specific RaceTrac purchase, fuel transaction, food item, employee interaction, store cleanliness, Rewards issue, or other location-specific matter, contact the store where the transaction occurred. Keep the store address, receipt, pump number if relevant, purchase date, transaction amount, and photographs or payment records available. Current RaceTrac location pages provide individual store information and operating details.
For corporate business matters, RaceTrac’s Store Support Center is located at 200 Galleria Parkway SE, Suite 900, Atlanta, GA 30339. Specialized inquiries should use the relevant department rather than store support, such as real estate, careers, Energy Dispatch, or franchise-related contacts.
RaceTrac Headquarters & Corporate Office Address
RaceTrac’s current headquarters is:
RaceTrac, Inc.
200 Galleria Parkway SE
Suite 900
Atlanta, GA 30339
United States
Current 2026 job postings repeatedly identify this address as RaceTrac’s Atlanta Store Support Center and corporate-office location.
Atlanta Store Support Center
200 Galleria Parkway SE, Suite 900
Atlanta, GA 30339
United States
RaceTrac describes its Store Support Center as the headquarters operation supporting marketing, merchandising, finance, supply chain, IT, and other corporate functions.
Current CEO and Chairman
Natalie Morhous
Natalie Morhous became CEO effective:
January 2, 2024
and current governance information identifies her as Chairman and CEO.
Third-Generation Family Leadership
Natalie Morhous is the granddaughter of founder Carl Bolch Sr.
She joined RaceTrac in 2012 and previously served in strategy, Energy Dispatch, and company-president roles before becoming CEO.
Current CFO
Karla Ahlert
Corporate registration records identify Karla Ahlert as Chief Financial Officer of RaceTrac, Inc.
Current Legal Officer / Secretary
Joseph H. Akers
Current corporate records identify Joseph Akers as company secretary, while RaceTrac franchise materials have identified him in senior legal leadership.
Family Ownership
RaceTrac remains:
Third-generation, family owned
and:
Privately held.
Current Retail Scale
RaceTrac’s current portfolio includes:
800+ RaceTrac and RaceWay convenience stores
across multiple U.S. states.
Gulf Oil Network
Current RaceTrac materials describe approximately:
1,200 Gulf-branded locations
across the United States and Puerto Rico.
Potbelly Acquisition
RaceTrac completed its acquisition of Potbelly in:
October 2025
following a tender offer transaction.
The acquisition added more than:
445 Potbelly sandwich shops.
Current Workforce
Following the Potbelly acquisition, RaceTrac’s broader business organization was described as employing:
15,000+ team members.
Corporate Operating Divisions
RaceTrac’s careers site currently identifies four operating divisions:
RaceTrac
RaceWay
Energy Dispatch
and:
Gulf.
Atlanta Headquarters Location
RaceTrac describes its headquarters as Atlanta based, close to:
The Battery Atlanta
and surrounding restaurants and business amenities.
Stock Listing
Not applicable.
RaceTrac is privately held and does not trade on the NYSE or Nasdaq.
How to File a Complaint Against RaceTrac
Customers filing a complaint involving a fuel purchase, food item, payment issue, store employee, Rewards account, facility cleanliness, pricing, car damage, or another RaceTrac experience should collect the store address, transaction date, receipt, pump number where relevant, payment information, photographs, and details of any earlier conversation with employees before escalating.
Step 1: Contact the RaceTrac Store
Begin with the RaceTrac location where the problem occurred and ask to speak with the manager on duty. Provide the receipt, purchase date, pump or register details, and a clear explanation of the problem. If the complaint involves fuel, payment, food quality, an employee interaction, or store conditions, explain what outcome you are requesting. Keep the manager’s name, store location, and date of the discussion for your records.
Step 2: Request Store or Regional Management Review
If the first manager cannot resolve the issue, ask whether the complaint can be reviewed by the General Manager or appropriate regional operations leader. RaceTrac maintains regional teams that support its stores, so serious or repeated store-level concerns can be escalated beyond the individual shift manager. Provide a concise timeline and copies of receipts, photos, or other evidence.
Step 3: Use the Appropriate Corporate Support Channel
For issues involving Rewards, employment, real estate, fuel transportation, or another specialized matter, use the appropriate RaceTrac business channel. General corporate operations are supported from the Atlanta Store Support Center at 200 Galleria Parkway SE, Suite 900. Give the company the store address, previous manager contacts, transaction information, and a clear explanation of what remains unresolved.
Step 4: Send Formal Written Correspondence to RaceTrac Headquarters
For a serious unresolved complaint, written correspondence can be sent to RaceTrac, Inc., 200 Galleria Parkway SE, Suite 900, Atlanta, GA 30339. Include your full contact information, store location, transaction details, dates, previous complaint history, and a chronological explanation of what happened. Attach copies rather than original receipts or supporting records and clearly state the resolution requested. Keep a copy of the correspondence and proof of delivery.
Step 5: Use the Appropriate External Complaint Process if Necessary
If the complaint remains unresolved, the appropriate external process depends on the issue. Fuel-quality or measurement complaints can involve a state’s agriculture, weights-and-measures, or petroleum regulator, while food-safety concerns can involve local or state health authorities. Payment-card disputes can be raised with the card issuer, and general consumer complaints may be submitted to the relevant state Attorney General or consumer-protection agency. For immediate fuel spills, fire, or safety emergencies, contact emergency services and the appropriate local authorities.
