Primrose Schools Headquarters & Corporate Office

About Primrose Schools

Primrose Schools is a national early education and child-care franchise system serving children from infancy through kindergarten, with additional before-school, after-school, and summer programs for older children. The company describes itself as a national system of accredited private preschools built around close partnerships between teachers, school leadership, franchise owners, and families.

Primrose was founded in 1982 by Paul and Marcy Erwin in Marietta, Georgia. The brand was built around the idea that child care should include a structured educational foundation rather than simply supervised play. Primrose later expanded through franchising, combining its proprietary Balanced Learning® approach with locally owned and operated schools. Current 2026 franchise information reports more than 500 schools in 34 states, including 521 franchised units listed in the International Franchise Association’s current guide.

Primrose Schools operates through Primrose School Franchising SPE, LLC and remains a private franchise organization. Its current leadership page identifies David P. Berg as Chief Executive Officer. The company previously had Jo Kirchner as CEO, so pages still listing her as the current chief executive are outdated. Current official Primrose leadership information clearly lists Berg in the CEO role.

Primrose Schools Headquarters & Corporate Office Address

Current Headquarters

Primrose School Franchising SPE, LLC
3200 Windy Hill Road SE, Suite 1200E
Atlanta, GA 30339
United States

Primrose’s current official leadership and careers pages identify this address for franchise disclosure requests and corporate correspondence.

Corporate Office

3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339

This location serves as the National Support Center for the franchise system.

Mailing Address

No separate central mailing address is prominently required. Corporate correspondence can use the Atlanta headquarters.

Other Important Address

Individual Primrose schools are independently owned and operated, so families with school-specific concerns should communicate with the local school before escalating to the National Support Center.

Former / Historical Headquarters

No current headquarters relocation requiring correction was identified. Current official 2026 materials continue to use the Windy Hill Road address.

Quick Information

Corporate Phone Number

770-529-4100

This number is listed in current 2026 franchise-industry materials together with the Atlanta headquarters.

Customer Service Number

800-774-6767
Also written as 800-PRIMROSE

This is the central number published for Primrose Schools.

Corporate Office Address

3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339

Headquarters Address

3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339

Email

Privacy: privacy@primroseschools.com

A universal general parent-service email is not prominently published. School-specific questions should generally be directed to the local school.

Industry

Early Childhood Education, Preschool, Child Care, Franchising and Educational Services

Founded

1982

Number of Employees

Primrose does not publish one standardized company-wide employee count because most school employees work for independently owned franchise businesses rather than the franchisor.

Number of Schools

500+ schools in 34 states

Current 2026 franchise data lists 521 franchised units.

Corporate Office Hours

No standard public walk-in corporate hours are prominently published.

Website

https://www.primroseschools.com/

Careers Page

https://www.primroseschools.com/careers/

Primrose Schools Products & Services

Infant Program

The Infant program provides structured care for babies in a nurturing classroom environment. Teachers focus on secure relationships, communication, sensory development, early movement, routines, and age-appropriate learning experiences.

Toddler Program

Toddler classrooms support rapidly developing language, social, physical, and independence skills. Activities are designed around exploration, movement, communication, and predictable routines.

Early Preschool

Early Preschool helps children transition toward more structured learning while continuing to emphasize play, movement, language, relationships, and hands-on exploration.

Preschool Pathways

Preschool Pathways supports children as they build early academic, social, and self-help skills before moving into the full preschool curriculum.

Preschool

The Preschool program combines teacher-guided instruction with child-initiated exploration. Lessons are designed to strengthen language, literacy, math, science, creativity, social-emotional development, and physical skills.

Pre-Kindergarten

Pre-Kindergarten focuses on school readiness by helping children strengthen foundational academic skills, confidence, independence, communication, and problem solving.

Transitional Kindergarten

Selected Primrose schools offer Transitional Kindergarten for children who may benefit from an additional year of structured preparation before traditional kindergarten.

Kindergarten

Some Primrose locations offer private kindergarten programs using the company’s education model and structured curriculum.

Before-School Care

Before-school programs provide supervised care, activities, and routines for eligible school-age children before the regular school day begins.

After-School Care

After-school programs provide supervised learning, recreation, social activities, homework-related support, and enrichment for children up to around age 12 at participating schools.

Summer Adventure Club

Summer Adventure Club provides seasonal educational and recreational experiences for school-age children. Activities can include science, arts, movement, projects, games, and themed experiences.

Balanced Learning®

Balanced Learning is Primrose’s proprietary education approach. The company describes it as a research-informed combination of purposeful play, teacher-guided instruction, child-led discovery, character development, and academic preparation.

Enrichment Programs

Primrose schools integrate music, movement, language, creativity, science, and other enrichment experiences into the educational day.

Character Development

Character development is built into the Primrose approach to help children practice kindness, generosity, honesty, responsibility, cooperation, and other social values.

School-to-Home Connection

Primrose encourages communication between schools and families so parents can understand classroom experiences, developmental progress, activities, and learning goals.

Franchise Opportunities

Primrose offers franchise ownership opportunities to qualified candidates interested in operating private early education and child-care schools. Franchisees receive pre-opening training, development support, curriculum resources, operational guidance, and ongoing support.

Primrose Schools Corporate Phone Numbers

Corporate Phone Number

770-529-4100

Corporate Headquarters Number

770-529-4100

Headquarters Number

770-529-4100

Corporate Office Number

770-529-4100

Customer Service Number

800-774-6767

Customer Support Number

800-774-6767

Toll-Free Number

800-774-6767

Sales Number

Franchise-development inquiries can begin through the Primrose franchising website or central phone line.

Billing Number

No universal public billing number is listed because tuition and local account matters are managed by individual franchise schools.

Regional Office Number

No single universal regional-office number is published.

Branch Office Number

Each Primrose school maintains its own local telephone number.

International Number

Primrose primarily operates in the United States and does not publish a universal international support number.

Emergency / After-Hours Number

No nationwide corporate emergency line is published. Families should contact their school or emergency services as appropriate.

Investor Relations Number

Not applicable. Primrose Schools is privately held.

Media / Press Number

No permanent public media phone number is prominently listed on the main consumer pages.

Human Resources Number

No single HR number applies across the franchise system because individual schools are independently owned and operated.

Reservations / Booking Number

Not applicable. School tours and enrollment appointments should be arranged with the local Primrose school.

Privacy Number

1-844-888-7746

This current number is specifically published for privacy-policy questions and accessibility to the policy.

How to Reach a Real Person at Primrose Schools

For enrollment, tuition, classroom, teacher, schedule, food, health, behavioral, or day-to-day school concerns, parents should contact the individual Primrose school directly. Each school is independently owned and operated, and the Franchise Owner is the employer at that location, so most local issues are best handled by the School Director or Franchise Owner.

For corporate or system-level concerns, call 800-774-6767 or 770-529-4100. Have the school’s full name, city, state, child’s enrollment information where appropriate, dates, and details of previous conversations ready so the National Support Center can understand the issue and route it correctly.

Privacy-related concerns can be directed to privacy@primroseschools.com or 1-844-888-7746.

How to File a Complaint Against Primrose Schools

Complaints may involve tuition, enrollment, teacher conduct, school leadership, child safety, curriculum, communication, privacy, food, health policies, or franchise practices. Gather the school name, dates, payment records, emails, enrollment agreements, photographs if relevant, and prior communication with teachers or management.

Step 1: Contact Customer Service

Begin with the specific Primrose school involved. Speak with the teacher or front-office team for routine issues and explain the concern clearly.

Step 2: Contact the Relevant Department

If the issue relates to enrollment, billing, curriculum, health, food, staffing, or another specialized matter, request the school administrator responsible for that area.

Step 3: Request Supervisor or Management Review

If the first contact does not resolve the matter, request review by the School Director and then the Franchise Owner. Because schools are independently owned, the Franchise Owner is usually the highest local authority.

Step 4: Use the Company’s Written Complaint Channel

Send the complaint in writing to the school and retain copies of all correspondence. Written records are especially important for safety, tuition, enrollment, discrimination, or repeated service issues.

Step 5: Contact Corporate Headquarters

For unresolved matters, contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, or call 770-529-4100 / 800-774-6767.

Step 6: Use the Specialized Complaint or Dispute Department

Privacy concerns can be sent to privacy@primroseschools.com or handled by phone at 1-844-888-7746. Franchise, legal, licensing, or education-standard concerns should be directed to the appropriate specialized corporate team.

Step 7: File With the Appropriate Regulator

Child-care centers are licensed at the state level. Safety, staffing, supervision, health, or licensing complaints can therefore be filed with the child-care licensing agency responsible for the state where the school operates.

Step 8: Use Consumer Protection or Financial Dispute Options

Tuition, billing, advertising, or contractual complaints may also be reported to the relevant state Attorney General or consumer-protection agency. Payment disputes can be raised with the applicable bank or card issuer when appropriate.

Step 9: Consider Formal Legal or Arbitration Procedures

For serious unresolved disputes involving enrollment contracts, injury, discrimination, significant financial loss, or other legal rights, review the enrollment agreement and any dispute-resolution provisions. Depending on the circumstances, legal counsel, mediation, arbitration, small claims, or civil court remedies may be appropriate.