Vitacost
Vitacost
Vitacost is an online health and wellness retailer specializing in vitamins, minerals, dietary supplements, natural and organic products, beauty and personal-care products, grocery items, sports nutrition, household products, and pet wellness merchandise. The business has operated for more than three decades and built a large U.S. e-commerce customer base around wellness-focused shopping.
Vitacost underwent a major ownership change in January 2026. The Kroger Co., which had owned Vitacost since 2014, completed the sale of Vitacost.com, Inc. to iHerb on January 8, 2026. iHerb announced the completed acquisition publicly on January 9, 2026 and stated that it acquired the Vitacost brand, intellectual property, inventory, and related assets.
Following the acquisition, Vitacost has been progressively integrated into iHerb’s fulfillment and technology infrastructure. Vitacost currently offers more than 40,000 health-focused products, while iHerb operates a larger global wellness platform serving millions of customers around the world. Current Vitacost orders are now fulfilled through iHerb and may arrive in iHerb-branded packaging.
Vitacost does not currently offer public phone Customer Support.
Phone support was discontinued effective:
June 10, 2026
The former Customer Care number 1-800-381-0759 should therefore not be presented as the current customer-service number.
No current phone Customer Service number
Vitacost now directs customers to email-based Customer Care for orders, account questions, and general support.
A longstanding Vitacost corporate and Customer Support address is:
Vitacost.com
4700 Exchange Court, Suite 200
Boca Raton, FL 33431
United States
This address appears in Vitacost privacy and customer-support materials from the Kroger ownership period. Following the 2026 sale, Vitacost is now part of iHerb.
Vitacost no longer operates as an independent publicly traded Florida-headquartered company.
Current parent-company headquarters:
iHerb, LLC
17400 Laguna Canyon Road, Suite 400
Irvine, CA 92618
United States.
Customer Support: customersupport@vitacost.com
Privacy Requests: VitacostPrivacy@Kroger.com appears in the December 2025 privacy notice, although this notice predates completion of the January 2026 iHerb acquisition.
For current ordinary order support, Vitacost states that customers should use email Customer Care.
Health and Wellness E-Commerce, Vitamins, Supplements, Natural Products, Grocery, Beauty and Personal Care
iHerb
iHerb completed its acquisition of Vitacost from Kroger on January 8, 2026.
The Kroger Co.
Kroger acquired Vitacost in 2014 for approximately $280 million.
40,000+ products
Current iHerb acquisition materials describe Vitacost as offering more than 40,000 health-conscious products.
Emun Zabihi
He currently serves as Chief Executive Officer of iHerb.
Approximately 3,000 team members
Current iHerb corporate information reports a global workforce of about 3,000.
Approximately 15 million active customers worldwide
iHerb reported this figure for fiscal 2025.
$2.9 billion in net sales
iHerb reported record fiscal 2025 sales of $2.9 billion.
Current employment opportunities associated with Vitacost’s parent company can be found through:
Vitacost does not maintain a standalone public-company Investor Relations department.
iHerb is privately held.
Vitacost sells individual vitamins and multivitamin products for adults, children, seniors, and specialty dietary needs. Products include widely used nutrients such as vitamins A, B, C, D, E, and K.
The platform carries mineral supplements including magnesium, calcium, iron, zinc, selenium, potassium, and combination formulations. Product strength, dosage form, and brand vary widely.
Customers can purchase daily multivitamins formulated for men, women, children, seniors, athletes, and other nutritional preferences.
Vitacost sells a broad range of dietary supplements including botanical products, amino acids, digestive-health supplements, probiotics, enzymes, and specialty wellness formulas.
Sports-nutrition products include protein powders, amino acids, creatine, hydration products, pre-workout formulas, post-workout products, and performance-focused supplements.
Customers can shop whey, plant-based, collagen, casein, and specialty protein powders from multiple national and wellness brands.
Vitacost carries probiotics and digestive-health supplements intended to support gastrointestinal wellness.
Herbal offerings include traditional botanical ingredients and plant-based formulations across multiple wellness categories.
Vitacost sells pantry products, snacks, beverages, baking ingredients, cereals, condiments, and other natural or organic grocery items.
Customers can browse gluten-free grocery, snack, baking, and wellness products.
Individuals with medically diagnosed allergies or celiac disease should review individual labels carefully.
The website carries foods and supplements marketed toward ketogenic and lower-carbohydrate dietary patterns.
Vitacost offers plant-based foods, supplements, personal-care products, and other merchandise suitable for customers seeking vegan options.
Beauty categories include skin care, cosmetics, facial treatments, cleansers, moisturizers, hair care, and natural-beauty products.
Personal-care products include oral care, deodorants, soaps, shampoos, body care, feminine-care products, and hygiene items.
Vitacost sells household cleaners, laundry products, eco-friendly cleaning items, storage goods, and other home-care merchandise.
Baby and family categories can include nutrition products, skin care, personal care, diapers, feeding accessories, and household essentials.
Pet-health products include supplements, grooming items, treats, and other wellness-focused products for dogs and cats.
Vitacost historically developed and sold private-label vitamins, supplements, foods, and wellness products under owned brands.
iHerb’s January 2026 acquisition included Vitacost’s existing inventory and owned-brand portfolio.
Customers can order directly through:
The site remains active under iHerb ownership.
Current Vitacost orders are now fulfilled through the iHerb logistics network.
Customers may receive Vitacost orders in iHerb-branded packaging.
Vitacost discontinued its Autoship program effective:
June 30, 2026
Customers wanting recurring deliveries are directed toward iHerb’s subscription options.
Vitacost discontinued replacement-order processing effective:
June 1, 2026
Customers with order problems should contact Customer Care for the remedy currently available for their issue.
Vitacost does not currently publish an active general corporate phone line for customers.
No separate current Vitacost headquarters switchboard is publicly promoted.
Phone support discontinued June 10, 2026.
Customers should now use email Customer Care.
1-800-381-0759
This number appeared in previous Vitacost privacy materials but should be treated as historical, not current, because Vitacost officially discontinued phone support in June 2026.
customersupport@vitacost.com
Current pre-acquisition privacy materials listed:
VitacostPrivacy@Kroger.com
Because Kroger sold Vitacost in January 2026, customers should preferably use Vitacost’s current Customer Care route for ordinary account questions.
+1 951-616-3600
Current iHerb careers materials publish this number with its Irvine headquarters.
No separate billing telephone number is currently published.
Customers should use email Customer Care for payment, refund, and order-charge questions.
No current phone line.
Order support is now email-based.
Not applicable after June 30, 2026 because Vitacost Autoship has been discontinued.
Not applicable.
Vitacost and parent iHerb are privately held.
Media inquiries concerning current ownership and corporate matters are handled through iHerb’s corporate communications operation.
No standalone current Vitacost public HR line is prominently published.
Parent careers:
Vitacost no longer offers phone Customer Support. Effective June 10, 2026, the company transitioned ordinary customer assistance to email. Customers with order, account, payment, delivery, refund, or product concerns should contact Vitacost Customer Care electronically and include their order number, account email, purchase date, tracking information, and photographs where relevant.
Because Vitacost is now owned by iHerb and its fulfillment has been integrated into iHerb operations, customers may see iHerb packaging and logistics information associated with orders. For a serious corporate matter connected with the current parent organization, iHerb’s headquarters is at 17400 Laguna Canyon Road, Suite 400, Irvine, CA 92618.
Vitacost.com
4700 Exchange Court, Suite 200
Boca Raton, FL 33431
United States
This address appeared in Vitacost privacy and support materials during Kroger ownership.
iHerb, LLC
17400 Laguna Canyon Road, Suite 400
Irvine, CA 92618
United States
Phone: +1 951-616-3600.
Vitacost is currently owned by:
iHerb
The acquisition closed on:
January 8, 2026.
Kroger acquired Vitacost in:
2014
and sold the company to iHerb in:
2026.
iHerb acquired:
Vitacost brand
Intellectual property
Existing inventory
and associated health-and-wellness business assets.
40,000+ products
across health, nutrition, supplements, natural products, beauty, personal care, grocery, and other categories.
Vitacost orders are now fulfilled through:
iHerb’s fulfillment network
and can arrive in:
iHerb-branded packaging.
iHerb reported for fiscal 2025:
$2.9 billion net sales
44+ million orders fulfilled
15 million active customers
3,000 team members
and service across approximately:
180 countries.
Customers filing a complaint involving a missing shipment, incorrect product, damaged merchandise, refund, billing issue, product quality, account problem, or another Vitacost transaction should collect the order number, account email, delivery date, tracking records, photographs, payment information, and previous support correspondence.
Start by contacting customersupport@vitacost.com because Vitacost discontinued telephone Customer Support on June 10, 2026. Include your order number, account email, purchase date, product name, and a concise explanation of what happened. For missing or damaged orders, include photographs and shipping information where available. Keep a copy of your message and any automated case confirmation.
If the initial response does not resolve the complaint, reply within the same email thread and request additional review. Clearly identify what remains unresolved, such as a refund, charge, missing shipment, incorrect merchandise, or account problem. Because current fulfillment is handled through iHerb, include any iHerb shipping label or fulfillment information associated with the Vitacost order.
For a serious unresolved corporate concern, customers may document the issue to current owner iHerb, LLC, 17400 Laguna Canyon Road, Suite 400, Irvine, CA 92618. Include previous Vitacost Customer Care correspondence, order details, payment records, and the remedy requested. iHerb completed its acquisition of Vitacost in January 2026, so current corporate ownership rests with iHerb rather than Kroger.
If a legitimate billing or refund dispute remains unresolved, customers can contact the credit-card issuer, bank, PayPal, or other payment provider used for the purchase. Provide the original order confirmation, proof of attempts to resolve the matter with Vitacost, tracking records, and any refund correspondence. Follow the financial institution’s dispute deadlines and documentation requirements.
The appropriate external complaint channel depends on the issue. General online-retail complaints can be reported to the relevant state consumer-protection agency or Attorney General, while concerns about potentially unsafe foods, supplements, or consumer health products may fall under the FDA or another applicable regulator. Privacy complaints can be escalated to the appropriate privacy authority where the customer has statutory rights. Preserve packaging, receipts, photographs, correspondence, and payment records before filing externally.
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