Florida Blue
Florida Blue
Florida Blue is the trade name of Blue Cross and Blue Shield of Florida, Inc., a Jacksonville-based health insurance organization serving individuals, families, employers, Medicare beneficiaries, and other customers throughout Florida. The company traces its history to 1944, when the first Blue plan was introduced in Florida to improve access to affordable healthcare. Today, Florida Blue says it serves nearly 6 million people in the state.
Florida Blue operates within GuideWell Mutual Holding Corporation, a not-for-profit health services organization headquartered in Jacksonville. GuideWell’s broader businesses include Florida Blue, Florida Blue Foundation, Triple-S Management in Puerto Rico, and other healthcare and health-services organizations. GuideWell currently reports serving more than 36 million customers across all 50 states, Puerto Rico, and the U.S. Virgin Islands.
Florida Blue provides individual and family health insurance, employer-sponsored plans, Medicare coverage, prescription-drug benefits, dental and vision options through affiliated companies, wellness programs, care-management services, virtual-care access, member rewards, and face-to-face assistance through Florida Blue Centers. The company remains an independent licensee of the Blue Cross and Blue Shield Association.
Florida Blue does not currently promote a separate general-purpose corporate headquarters switchboard as its primary public contact.
For member assistance, use:
1-800-352-2583
also written as:
1-800-FLA-BLUE.
1-800-352-2583
Individual and Family Plan Member Services hours:
Monday to Friday: 8:00 AM to 6:00 PM ET.
Florida Blue
4800 Deerwood Campus Parkway
Jacksonville, FL 32246
United States
Current Florida Blue and GuideWell corporate materials continue to use the Deerwood Campus Parkway address for corporate, legal, agent, compliance, and administrative operations.
Blue Cross and Blue Shield of Florida, Inc. d/b/a Florida Blue
4800 Deerwood Campus Parkway
Jacksonville, FL 32246
United States
Florida Blue does not publish one universal unsecured member-service email for all health-plan issues.
Specialized current contacts include:
Section 1557 / Civil Rights: section1557coordinator@floridablue.com
Members should generally use their secure online account, the number on their ID card, or 1-800-352-2583 for plan-specific questions.
Health Insurance, Medicare, Employer Benefits, Health Services, Care Management and Wellness
1944
Florida Blue’s predecessor Blue Cross and Blue Shield organization began serving Floridians in 1944.
GuideWell Mutual Holding Corporation
Brian D. Pieninck
Brian Pieninck currently serves as President and Chief Executive Officer of GuideWell and leads Florida Blue as part of that organization.
More than 6 million individuals in Florida
GuideWell currently reports serving over 6 million individuals within Florida.
https://careers.guidewell.com/
Florida Blue offers health coverage and related healthcare-support services for individuals, families, employers, Medicare beneficiaries, and other groups. Availability, networks, premiums, deductibles, and benefits depend on county, plan type, eligibility, and enrollment period.
Florida Blue offers Affordable Care Act and other individual and family health plans throughout Florida. Plans vary by county, provider network, deductible structure, premium level, and out-of-pocket costs.
Members can compare available options and determine whether they qualify for federal financial assistance when purchasing Marketplace coverage.
myBlue is a Florida Blue HMO product focused on coordinated primary care and cost-conscious provider networks.
Current plan materials highlight lower-cost options, selected Value Choice primary-care providers, virtual care, and partner-pharmacy arrangements.
BlueCare provides statewide network access and a point-of-service style plan structure.
Current BlueCare materials emphasize more predictable costs and the ability to see participating specialists without requiring a primary-care referral in many situations.
Florida Blue provides health-benefit options for small and large employers.
Employer offerings can include medical coverage, network options, wellness support, account administration, pharmacy benefits, and ancillary products through affiliated companies.
Florida Blue offers Medicare Advantage plans for qualifying Medicare beneficiaries.
Plans may combine Original Medicare-covered services with additional benefits, provider networks, wellness resources, prescription-drug coverage, and other features depending on the selected plan.
Florida Blue offers Medicare Supplement insurance designed to help eligible beneficiaries pay certain costs not fully covered by Original Medicare.
Plan availability and benefits depend on eligibility, age, location, enrollment rules, and the specific Medigap policy selected.
Florida Blue provides Medicare Part D prescription-drug benefits through qualifying products.
Members have access to formularies, pharmacy networks, drug-coverage determinations, appeals, grievances, and Medicare Prescription Payment Plan resources.
Florida Blue health plans include pharmacy benefits based on the member’s plan design.
Members can review medication guides, compare prescription costs, check coverage requirements, and locate participating pharmacies through Florida Blue’s digital tools.
Dental products are available through Florida Combined Life Insurance Company and associated Florida Blue channels.
Coverage varies by individual, employer, and Medicare product and can include preventive, basic, and major dental services depending on policy terms.
Florida Blue and affiliated companies provide vision benefits through qualifying health and ancillary plans.
Coverage can include eye examinations, eyewear allowances, participating vision providers, and other services depending on the plan.
Florida Blue operates physical Centers where customers can meet licensed health-plan consultants, receive plan assistance, participate in health programs, and connect with community resources.
The statewide Center support line is:
1-877-352-5830.
Florida Blue works with Sanitas Medical Centers to provide primary and coordinated medical care to eligible members.
Sanitas currently operates more than 50 locations across Florida, with in-person and virtual-care capabilities.
Eligible Florida Blue members can access virtual-care services through supported providers and digital platforms.
Virtual services can be useful for routine medical needs, follow-up care, behavioral health, and certain primary-care concerns depending on the plan.
Florida Blue provides care-management and condition-support programs for members who may need additional help managing chronic or complex health conditions.
Programs can include diabetes support, home health assessments, care navigation, and other member-specific assistance.
Florida Blue plans generally include preventive services required under applicable plan rules and federal regulations.
Member resources emphasize annual wellness visits, recommended screenings, immunizations, and preventive-care planning.
Florida Blue health plans can include behavioral and mental-health coverage through participating provider networks.
Members should check their specific benefit documents, provider network, prior-authorization requirements, and member cost sharing.
Selected Medicare members can participate in HealthyBlue Rewards.
The program allows qualifying members to complete eligible health activities and access plan-specific rewards.
Eligible members can access Blue365 discounts on products and services related to fitness, wellness, eyewear, travel, and healthy living.
This is a discount program rather than medical insurance coverage.
Florida Blue’s online member account and mobile app allow members to review plan details, claims, benefits, authorizations, ID cards, payments, provider information, and other account resources.
Digital account access is available around the clock.
Florida Blue uses different phone numbers for individual members, Medicare, employers, agents, providers, sales, Centers, and other specialized functions.
For general member routing:
1-800-352-2583
Florida Blue does not prominently promote a separate public headquarters switchboard.
For plan support, use:
1-800-352-2583
1-800-352-2583
1-800-352-2583
Monday to Friday: 8:00 AM to 6:00 PM ET.
1-800-955-8770
1-800-926-6565
TTY:
711
From October 1 through March 31, support is available seven days a week from 8:00 AM to 8:00 PM local time, except major holidays. From April 1 through September 30, service is Monday through Friday from 8:00 AM to 8:00 PM local time.
1-888-902-5708
TTY:
711.
1-877-465-1125.
1-800-876-2227.
1-866-946-2583.
1-800-267-3156
Current published hours:
Monday to Thursday: 9:00 AM to 5:00 PM ET
Friday: 9:00 AM to 6:00 PM ET.
1-800-727-2227.
1-877-352-5830.
1-904-905-7864.
1-800-477-3736, extension 63215.
1-800-333-2227.
1-888-223-4892.
1-800-477-3736, extension 29070
TTY:
1-800-955-8770
Fax:
1-904-301-1580.
Florida Blue does not publish one billing number applicable to every policy type.
Members should use the number on their member ID card or 1-800-352-2583 for routing.
For a life-threatening medical emergency:
911
Not applicable in the conventional public-company sense.Florida Blue is part of GuideWell, a not-for-profit mutual holding organization.
Florida Blue does not publish one universal public applicant HR number.
Careers:
https://careers.guidewell.com/
For Individual and Family Plan questions, call 1-800-352-2583 Monday through Friday from 8:00 AM to 6:00 PM Eastern Time. Medicare members should call 1-800-926-6565, while employer administrators, providers, and agents should use their dedicated service numbers. Having your member ID card, plan name, claim number, date of service, and provider information ready can help the representative locate the correct account faster.
Members can also visit a Florida Blue Center for face-to-face assistance. Centers can help explain benefits, connect members with licensed agents, provide selected wellness resources, and direct customers to community services. The Center support line is 1-877-352-5830.
Florida Blue
4800 Deerwood Campus Parkway
Jacksonville, FL 32246
United States
Current Florida Blue and GuideWell documents continue to use this address for corporate legal, compliance, payment, agent, and administrative functions.
4800 Deerwood Campus Parkway
Jacksonville, FL 32246
Florida Blue has maintained its corporate base in Jacksonville for decades and remains one of GuideWell’s principal operating businesses.
Florida Blue is the trade name of:
Blue Cross and Blue Shield of Florida, Inc.
HMO products are offered by:
Health Options, Inc. d/b/a Florida Blue HMO
Dental, life, and disability products are offered through:
Florida Combined Life Insurance Company, Inc.
GuideWell Mutual Holding Corporation
GuideWell is a not-for-profit mutual holding company headquartered in Jacksonville.
Brian D. Pieninck
GuideWell describes Pieninck as President and CEO of the approximately $32 billion health-services organization that includes Florida Blue.
GuideWell currently reports:
36 million+ customers nationwide
including:
6 million+ individuals in Florida.
Florida Blue’s heritage dates to:
1944
when the first Blues plan was introduced to Florida.
The company began opening Florida Blue Centers in:
2006
to provide face-to-face assistance with health coverage and wellness resources.
A customer-facing Florida Blue Center operates at:
4855 Town Center Parkway
Jacksonville, FL 32246-8437
Phone: 904-363-5870
This is a member-facing Florida Blue Center and should not be confused with the primary Deerwood corporate campus.
Members filing a complaint against Florida Blue should collect their member ID, plan name, claim or authorization number, provider information, dates of service, Explanation of Benefits, previous correspondence, and any case numbers before escalating. Health-plan disputes can involve claims, medical coverage, prior authorization, billing, provider access, customer service, discrimination, Medicare benefits, or prescription-drug coverage, so the correct complaint route depends on the issue.
Begin by calling the number on your Florida Blue member ID card or 1-800-352-2583 for Individual and Family Plan support. Explain the concern clearly, provide the relevant claim or service information, and ask the representative to document the issue. Medicare members should instead use 1-800-926-6565. Keep the representative’s name, call date, and any case or reference number provided.
If the issue concerns a denied claim, coverage decision, benefit determination, or other matter requiring formal review, use the appropriate Florida Blue grievance or appeal process. Florida Blue publishes separate forms for HMO and non-HMO members, while Medicare members have dedicated appeals and grievance procedures. Submit the requested documentation and keep a complete copy of the appeal package.
If ordinary Member Services does not resolve the concern, request review through the plan’s grievance, appeals, utilization-management, billing, or other specialized team. Provide previous case numbers, medical records or provider documents where relevant, and a concise timeline. For discrimination or language-access concerns, Florida Blue’s Section 1557 Coordinator can be contacted at 1-800-477-3736 ext. 29070 or section1557coordinator@floridablue.com.
For a serious unresolved matter, written correspondence can be directed to Florida Blue, 4800 Deerwood Campus Parkway, Jacksonville, FL 32246. Include the member’s name, ID number, contact information, dates, claim or authorization details, previous complaint history, and the resolution requested. Attach copies instead of original records and retain proof of delivery. Medicare correspondence may have a separate dedicated mailing address listed in the member’s plan documents.
If Florida Blue’s internal process does not resolve the matter, the correct external option depends on the plan and complaint. Medicare beneficiaries may submit complaints through Medicare, while certain insurance issues can be referred to the appropriate Florida insurance regulator. Civil-rights complaints may be filed with the U.S. Department of Health and Human Services Office for Civil Rights. Preserve all claim records, appeal decisions, medical documents, notices, and Florida Blue responses before escalating.
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