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- Fanatics
About Fanatics
Fanatics is a major global sports platform that combines licensed sports merchandise, collectibles, trading cards, sports betting, gaming, events, advertising, financial products, media, and other fan-focused services. The company has grown from its early ecommerce roots into a diversified sports business serving more than 100 million fans globally.
Fanatics operates multiple major business divisions, including Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Markets, Fanatics Advertising, Fanatics Credit Card, and Fanatics Studios. Through these businesses, Fanatics works with professional sports leagues, teams, colleges, athletes, retailers, and other partners around the world. The company also owns or operates brands and businesses connected with Topps, Lids, licensed apparel, sports collectibles, sportsbooks, and fan events.
Fanatics is privately held and is led by founder and CEO Michael Rubin. Current company information states that Fanatics has more than 22,000 employees, including its Lids business, across more than 80 offices and facilities worldwide. The company expects approximately $13 billion in revenue in 2026. Fanatics’ principal U.S. business address remains 8100 Nations Way, Jacksonville, Florida 32256.
Quick Information
Corporate Phone Number
855-438-0679
Customer Service Number
855-438-0679
Corporate Office Address
8100 Nations Way, Jacksonville, FL 32256
Headquarters Address
8100 Nations Way, Jacksonville, FL 32256
Industry
Sports Commerce, Collectibles, Gaming, Entertainment and Technology
Founded
Fanatics’ predecessor merchandise business was founded in 1995, while the modern Fanatics platform developed through subsequent acquisitions and restructuring.
No. of Employees
More than 22,000 employees, including Lids
Corporate Office Hours
Fanatics does not publish one universal headquarters schedule. Fan Services telephone support and telephone ordering are available 24 hours a day, seven days a week.
Website
Fanatics.com
Investor Relations
Fanatics is privately held and does not operate a conventional public-company Investor Relations portal.
Careers Page
Fanatics Careers
Fanatics Products & Services
Licensed Sports Merchandise
Fanatics is one of the world’s largest sellers and manufacturers of officially licensed sports merchandise.
Products include jerseys, shirts, hats, jackets, accessories, collectibles, and other merchandise representing professional and collegiate teams.
Fanatics Commerce
Fanatics Commerce operates the company’s sports merchandise and ecommerce business.
The division manages Fanatics-branded retail operations as well as ecommerce and merchandising programs for numerous sports organizations.
Jerseys and Apparel
Fanatics manufactures and sells licensed jerseys, shirts, sweatshirts, jackets, shorts, and other apparel.
Products cover major professional leagues, colleges, international sports, and individual teams.
Hats and Headwear
Customers can purchase licensed caps, knit hats, visors, and other headwear.
The company’s broader retail ecosystem also includes its Lids business.
Fanatics Collectibles
Fanatics Collectibles operates the company’s trading-card and collectibles business.
It includes Topps and other licensed collectibles programs.
Topps Trading Cards
Fanatics owns Topps, one of the most recognized trading-card brands in the world.
Topps produces sports and entertainment cards, stickers, collectibles, and related products.
Sports Trading Cards
Fanatics has licensing relationships across major sports properties.
Its collectibles operations include trading cards associated with baseball, football, soccer, motorsports, and other sports.
Autographed Memorabilia
Fanatics offers authenticated and licensed memorabilia.
Products can include signed jerseys, balls, photographs, helmets, equipment, and collectible displays.
Fanatics Sportsbook
Fanatics operates regulated sports betting services in eligible U.S. jurisdictions.
Customers can place qualifying sports wagers through Fanatics’ betting platform where legally permitted.
Fanatics Casino
Fanatics provides online casino gaming in jurisdictions where the service is licensed and legal.
Eligibility and product availability depend on the customer’s location.
Fanatics Sports & Casino App
In September 2026, Fanatics introduced an integrated Fanatics Sports & Casino app combining sportsbook, casino, and prediction-market functionality.
Services remain subject to applicable gaming laws and geographic restrictions.
Fanatics Markets
Fanatics Markets expands the company’s participation in prediction-market and event-contract products.
Availability depends on regulatory requirements and market launches.
Fanatics Fest
Fanatics Fest is a large sports, collecting, entertainment, and fan-culture event.
The 2026 edition expanded to four days and attracted approximately 200,000 fans.
Fanatics Advertising
Fanatics Advertising provides advertising and media solutions for brands seeking to reach sports fans.
The business uses Fanatics’ broader commerce, content, and fan ecosystem to create advertising opportunities.
Fanatics Studios
Fanatics Studios develops sports and entertainment media content.
The business was launched through a partnership between Fanatics and OBB Media.
Fanatics Credit Card
Fanatics offers branded financial products through its broader fan ecosystem.
Eligibility, issuing bank, rewards, and terms depend on the current card program.
Fanatics ONE
Fanatics ONE is a loyalty program designed to connect rewards across parts of the Fanatics ecosystem.
The program can provide qualifying benefits connected with commerce and other Fanatics services.
Team and League Stores
Fanatics operates ecommerce stores for numerous professional sports leagues, teams, colleges, and sports organizations.
These operations can include merchandise sourcing, website technology, fulfillment, and customer service.
Mobile Shopping
Customers can shop Fanatics through its website and supported mobile applications.
Gift Cards
Fanatics offers gift cards for qualifying purchases.
Terms, supported websites, and redemption conditions depend on the specific gift-card program.
International Sports Commerce
Fanatics operates internationally through offices, ecommerce businesses, manufacturing, and sports partnerships.
The company maintains more than 80 offices and facilities worldwide.
Fanatics Corporate Phone Numbers
Corporate Phone Number
855-438-0679
Fanatics publishes this number through its current Privacy Policy and customer-service materials.
It is the strongest verified general telephone contact associated with Fanatics.
Corporate Headquarters Number
855-438-0679
Fanatics does not prominently publish a separate headquarters switchboard number.
This verified toll-free number is associated with Fanatics’ Jacksonville contact information.
Headquarters Number
855-438-0679
Customers and other parties needing a verified general Fanatics contact can use this number.
Corporate Office Number
855-438-0679
This number is published alongside Fanatics’ current corporate and privacy information.
Customer Service Number
855-438-0679
Fanatics publishes this number for Fan Services.
Customer-service assistance is available 24 hours a day, seven days a week.
Customer Support Number
855-438-0679
Customers can use this number for appropriate questions involving orders, products, returns, and other Fanatics.com services.
Toll-Free Number
855-438-0679
This is Fanatics’ verified toll-free Fan Services number.
Telephone Ordering Number
855-438-0679
Customers can place orders by telephone using this number.
Telephone ordering is available 24 hours a day, seven days a week.
International Customer Number
904-685-7842
Customers outside the United States can use this number for applicable telephone-ordering assistance.
Fanatics Outlet Number
855-438-9701
Fanatics publishes this separate toll-free number for Fanatics Outlet telephone orders.
It should not be confused with the primary Fanatics Fan Services number.
Customer Service Email
Fanatics publishes this email through its customer communication and messaging terms.
Privacy Number
855-438-0679
Fanatics also publishes this number for privacy-related questions.
Privacy Email
This address is specifically intended for privacy matters.
It should not be used as a substitute for ordinary Customer Service unless the concern involves privacy rights or data practices.
Fanatics Advertising Email
This is a specialized contact for Fanatics Advertising inquiries.
Media / Press Number
A universal permanent public media telephone number was not verified in current Fanatics corporate materials.
Journalists should use Fanatics’ Media Room and official communications channels.
Human Resources Number
A universal public Human Resources telephone number was not verified.
Employment applicants should use Fanatics Careers.
Investor Relations Number
Fanatics is privately held and does not maintain a conventional public-company Investor Relations telephone number.
Sales Number
855-438-0679
For direct consumer merchandise ordering, this number can be used to place qualifying orders by telephone.
Business partnerships and advertising opportunities use separate specialized channels.
How to Reach a Real Person at Fanatics
Customers can call 855-438-0679 for Fanatics Fan Services. Fanatics currently states that telephone ordering and Fan Services assistance through this number are available 24 hours a day, seven days a week. Customers can also open the Fanatics Help Center and use live chat. The chat system initially offers automated assistance and can connect customers with a live representative when additional help is needed.
Before contacting Fanatics, have your order number, account email, shipping address, product information, and payment details available. If you are calling from outside the United States regarding a telephone order, use 904-685-7842. For Fanatics Outlet orders, the dedicated number is 855-438-9701.
Fanatics Headquarters & Corporate Office Address
Fanatics Corporate Headquarters
Fanatics
8100 Nations Way
Jacksonville, FL 32256
This is Fanatics’ principal U.S. business address and headquarters location.
Fanatics Fan Services Mailing Address
Fanatics Fan Services
8100 Nations Way
Jacksonville, FL 32256
Customers can send written correspondence to Fan Services at this address.
Fanatics Retail Group Fan Services Address
Fanatics Retail Group Fan Services
8100 Nations Way
Jacksonville, FL 32256
This address is also used for Fanatics Retail Group customer-service correspondence.
Privacy Correspondence Address
Fanatics
Attn: Privacy Legal Department
8100 Nations Way
Jacksonville, FL 32256
This address is specifically intended for privacy-related inquiries and rights requests.
Legal Department Address
Fanatics Retail Group
Attn: Paralegal, Legal Department
8100 Nations Way
Jacksonville, FL 32256
This address is published for appropriate legal and intellectual-property notices.
New York Office
Fanatics maintains a major office in New York, New York.
The New York operation supports corporate, sports, media, partnership, and other business functions.
San Mateo Office
Fanatics maintains an office in San Mateo, California.
Tampa Office
Fanatics also maintains significant operations in Tampa, Florida.
International Offices
Fanatics maintains offices and facilities around the world, including locations in the United Kingdom, Japan, India, China, and other markets.
These locations support Fanatics’ global businesses but do not replace the Jacksonville principal U.S. headquarters.
How to File a Complaint Against Fanatics
Step 1: Review Your Order
If your complaint involves a Fanatics purchase, begin by reviewing the order through your Fanatics account or order-tracking system.
Check the item, shipping status, estimated delivery date, payment amount, and return eligibility.
Step 2: Use Fanatics Self-Service Tools
Fanatics provides self-service tools that can resolve many routine issues without waiting for a representative.
Depending on the order status, customers may be able to review shipments, initiate eligible returns, or manage other order details online.
Step 3: Contact Fanatics Fan Services
If self-service tools do not resolve the problem, call:
855-438-0679
Fanatics provides Fan Services assistance through this toll-free number.
Step 4: Use Live Chat
Customers can also initiate a chat through the Fanatics Help Center.
If the automated assistant cannot resolve the issue, request assistance from a live representative.
Step 5: Provide Complete Order Information
Give the representative your order number, email address, product details, delivery address, and a clear explanation of the problem.
For damaged or incorrect merchandise, photographs may also be useful.
Step 6: Request a Refund, Replacement, or Return Review
If the complaint involves missing, incorrect, damaged, or defective merchandise, ask Fan Services to review the appropriate return, refund, or replacement option.
The available resolution depends on the order and Fanatics’ current policies.
Step 7: Request Escalation
If the first representative cannot resolve the issue, request escalation to the appropriate supervisor or specialized support team.
Explain what has already been attempted and what resolution you are requesting.
Step 8: Send a Written Complaint to Fan Services
For a serious unresolved complaint, written correspondence can be directed to:
Fanatics Fan Services
8100 Nations Way
Jacksonville, FL 32256
Include your order number, contact information, complaint details, previous support interactions, and copies of relevant documentation.
Step 9: Keep Complete Records
Save order confirmations, shipping records, tracking details, chat transcripts, emails, photographs, return labels, and refund confirmations.
Also record the dates and times of telephone conversations.
Step 10: Use the Privacy Process for Privacy Complaints
If the issue involves personal information, privacy rights, or data practices, contact:
or write to:
Fanatics
Attn: Privacy Legal Department
8100 Nations Way
Jacksonville, FL 32256
Step 11: Contact Your Payment Provider When Appropriate
For a serious unresolved payment dispute, customers may also have rights through their credit-card issuer or other payment provider.
Customers should generally attempt to resolve ordinary merchant issues with Fanatics before initiating an external payment dispute.
Step 12: Contact an Appropriate External Authority
For serious unresolved consumer-protection, privacy, accessibility, payment, advertising, or other regulated concerns, consider contacting the appropriate government or regulatory authority.
The correct agency depends on the type of complaint and the customer’s jurisdiction.
